保險(xiǎn)電子商務(wù)實(shí)施策略——泰康人壽保險(xiǎn)電子商務(wù)方案研究.pdf

1、XlUZ888Z筘北對盼犬虧碩士學(xué)位論文論文題目：學(xué)科、專業(yè)：碩士生：指導(dǎo)教師：保險(xiǎn)電子商務(wù)實(shí)施策略一一泰康人壽保險(xiǎn)電子商務(wù)方案研究保險(xiǎn)學(xué)陳文慧張建軍教授答辯日期：2006年12月日ABSTRACTWiththedevelopmentofInternet，thescaleofe—businessmarketexpandquicklyTheChinasi‘nsurancecompanies’capabilityforexploringth

2、esortsofin。surance，procedureofapplyingforinsuranceandserviceforindemnityislowcomparedwithlargeinsurancecompaniesoverseaWiththeg!obalizationandespecialafterChinaenteringWTO，theinsurancecompaniesshouldbecleanoutiftheydontc

3、hangetheirwayinunderwritingandmakefullUSeofelectronicwayinorderthatimprovetheefficiencyofinsuranceserviceHowever，theinsurancecompaniesinChinahaverealizedthatandtheytrysomeefforttochangetheirtraditionalway’tOserviceonInte

4、rnet，althoughstrictlyspeaking，itisnotacompletewayofserviceonInternetNowseldomcompanyinChina，includePacificinsurancecompany，SafeinsurancecompanyandInsuranceofChina，CantakeadvantageofitsebusinessplatformtOcarryOUtitsservic

5、eThereforitisverysignificantthatafeasiblee—businesssystemisresearchedinordertosolvetheproblemThisthesisanalyzedtheinsuranceservicesituationinChina，compareditsfeatureafteradoptionelectronicwayornotonprocedureofunderwritin

6、g，indemnityandpaymentItalsodiscussedthenecessityandpossibilityofcarryingoute—businessininsuranceindustrythroughwhichimproveitscompetitionBasedonthoseanalysis，thepapersetforththewayofdevelopingebusinessininsuranceindustry

7、inChina，suggestedabusinesspatternforChina’Sinsurancecompany，madeaplanforfeasibleebusinessinChina’SinsuranceindustryanddiscussedhowtOperformitMeanwhile，thethesisexplainedabouthowtochoosehardware，softwareandpaymentway，howt