國(guó)際工程市場(chǎng)進(jìn)入模式分類和選擇模型研究.pdf

1、同濟(jì)大學(xué)經(jīng)濟(jì)與管理學(xué)院碩士學(xué)位論文國(guó)際工程市場(chǎng)進(jìn)入模式分類和選擇模型研究姓名：唐一中申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：建設(shè)工程管理指導(dǎo)教師：王廣斌20080301AbstractABSTRACTWiththedeepeningofeconomicglobalization，internationalconstructionindustryisenjoyingafastgrowthUnderthissituation，moreandmoreCOnS

2、tructioncompaniesbegintofocusontheinternationalprojectSelectinganappropriatemarketentrymodeisthefirstproblemtheconstructioncompaniesfacewhentheypursuingtheoverseasmarketHowever，makingthemarketentrystrategyisaverycomplica

3、tesystematicproblemBothinternalandexternaleffectneedtobetakenintoconsiderationThispaperfocusedontheconstructioncompanyandhasinternationalmarketentrystrategyasitscore，identifledanddefinedbasicentrymodesintheconstructionse

4、ctor，analyzedthedifferentcharactersandeffectsoftheseentrymodesanddevelopedanentrymodeselectionmodelfortheconstructioncompanyTheresearchprocessingcanbesummarizedasfollows：(1)thefirstsectionfocusedonreviewingthemarketentry

5、strategyfromtheconstructionperspectiveandthehistoryandtrendoftheinternationalconstructionindustryinordertoconcludetheimportanceofresearchingthemarketentrystrategyfortheconstructionindustry：(2)thesecondsectionwasbasedonth

6、etheoreticalreasoningandcasestudy，proposed10differentbasicentrymodesandanalyzedtheinternalcharacterandeffectofthesebasicentrymodes：(3)ThethirdsectiOllproposed12differenteffectswhichaffectstheconstructioncompanies’decisio

7、nbetweenpermanententryandmobileentrybasedonthedifferentschoolsofmarketentrymodeselectJontheorySomerealcaseswerecollectedforstatistictestofbinarylogisticregressioninordertodevelopamarketentryselectionmodelandfigureoutthed