伊利公司競(jìng)爭(zhēng)戰(zhàn)略的研究.pdf

1、山東大學(xué)碩士學(xué)位論文伊利公司競(jìng)爭(zhēng)戰(zhàn)略的研究姓名：趙文雅申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理指導(dǎo)教師：楊惠馨20080920山東大學(xué)碩士學(xué)位論文I——I____l自_______●●l自目__I_lI●__S目I_●___l●___l__I__Ill_____I_一ABSTRACTAlongwiththeraisingofChineselivingstandarddairyproductsthefamilythatwalksgradually

2、intoordinarypeopleinmilkmeateggmilkthe4kindsoffoodofhighproteinin，theconsumptionfigureofdairyproductsisgoingupyearbyyearbuttheconsumptionfigureofaveragepercapitastillfallsbehindtheworldconsumptionfigureofaveragepercapita

3、ThemealconsumerstructureofChineseisoccuringchange，thenutritionvalueofmilkbeenapprovingbymoreandmorepersonsThedemandofpeoplefordairyproductshavedrivenainlargequantitymilkingsenterprisedevelopfastfromtheswirldevelopmentoft

4、heYiliIndustrialGroupCO，LtdCalldetectaspotInlastfewyearsthelargescalemilkingsenterpriseofeveryplacebecauseofproductidenticalcausetoenterserioussamequalitythecompetitivestagethatmelts，evensomeenterprisemovestowardstheedge

5、ofbankruptcyitisbigthatYiliIndustrialGroupCO，Ltdisnation—widemilkingsenterprise，thefastincreaseofenterpriseaswellashowtomaintainprofessioninthefutureisintheleadlandis，deservetobestudiedUnderthisbackgroundthispaperpassthr

6、oughPESTanalysislawhaveanalysedthedomesticmacroscopicenvironmentoflocatedmilkingsprofessionwithSWOTanalysislaw，haveanalysedthecompetitiveadvantageofYiliIndustrialGroupCO，Ltdandinferiorposition，aswellasthegoodfortunethatY

7、i／iIndustrialGroupCO，Ltdpossessesandthethreatthatisfacedwith，reachYiliIndustrialGroupCO，Ltdtowantinintensemarketcompetitioninstandfinn，fosterstrengthsandcircumventweaknesses，developselfadvantage，andmaintainprofessiontapp

8、ositionrealizetheshesharppublicenterprisethatmovestowardsinternationalizationgoal，shouldselecttoimplementdiscrepancythecompetitivestrategythatmeltsTealizediscrepancytomeltcompetitionisstrategic，YiIiIndustrialGroupCO，Ltds

9、houldimplementfollowingguaranteemeaSure：Oneisgrabedfromthemilkofrawmaterial，themimsupplyguaranteeofrawmaterialisofhighquality。2isthatoptimizationcompanyadministersthestructuralmanagementsystemofhumanresourceofeffectivees