外文翻譯--網(wǎng)絡(luò)營(yíng)銷(xiāo)的技術(shù)依據(jù)

1、<p>　　畢業(yè)設(shè)計(jì)(論文)外文資料翻譯</p><p>　　院（系）： 經(jīng)貿(mào)系 </p><p>　　專(zhuān) 　業(yè)： 市場(chǎng)營(yíng)銷(xiāo) </p><p>　　姓 名： </p><p>　　學(xué) 號(hào)：

2、 </p><p>　　外文出處： The technical basis of network marketing</p><p>　　附 件： 1.外文資料翻譯譯文；2.外文原文 </p><p>　　完成日期： 2012 年3 月31日 </p><p>　　The technical ba

3、sis of network marketing</p><p>　　Network marketing is based on the technology infrastructure of computer network technology, as represented by information technology. Computer networks of modern communicati

4、ons technology and computer technology to the product of combining it in different geographic regions and specialized computer equipment for external interconnection lines of communication into a large, powerful networks

5、, thus enabling a large number of computers can easily transmit information to each other, share hardware, </p><p>　　[Edit] the theoretical basis for the network marketing </p><p>　　Theoretical

6、foundation of network marketing is direct marketing network theory, network theory of relationship marketing, marketing theory and network software to integrate marketing theory. </p><p>　　(A) Direct Respons

7、e Network Marketing Theory </p><p>　　Internet marketing as an effective direct marketing strategy, network marketing that can be tested and measurable and can be evaluated and controlled. Therefore, the char

8、acteristics of the use of network marketing, you can greatly improve the efficiency of marketing and marketing decision-making effectiveness of the implementation. </p><p>　　Direct marketing theory is the 20

9、th century, one of the 80's the concept of eye-catching. Direct Marketing Association of the United States for its definition is: "a place to produce any measurable response and (or) use the Stock Exchange reach

10、ed one or more advertising media marketing system interaction." Directly Marketing the key to the theory that network marketing is that it can be tested, measurable, can be evaluated, which a fundamental solution to

11、 evaluate the effect of the traditional d</p><p>　　(B) the network theory of relationship marketing </p><p>　　Relationship Marketing is a great importance since 1990 by the marketing theory, whi

12、ch mainly includes two basic points: First of all, in the macro level will be recognized that the scope of marketing a wide range of areas, including customer market, the labor market, the supply market , the internal ma

13、rket, the market stakeholders, as well as the affected market (government, financial markets); at the micro level, recognizing that the relationship between business and customers are constantly c</p><p>　　T

14、he core of relationship marketing is to keep customers, to provide customers with a high degree of satisfaction with the value of products and services, by strengthening the links with customers to provide effective cust

15、omer service, to maintain long-term relationship with customers. And long-term customer relations based on the marketing activities to achieve the marketing objectives of companies. The implementation of relationship mar

16、keting is not to damage the cost of business interests, acc</p><p>　　On the other hand, enterprises can also be via the Internet with business-related companies and organizations build relationships and achi

17、eve win-win development. Internet as a channel of communication between the cheapest, it can help lower costs in the supply of business-to-business yet, distributors such as the establishment of collaborative partnership

18、s. Cases such as in front of the computer company Lenovo, through the establishment of e-business systems and management information systems w</p><p>　　(C) The network of soft marketing theory </p>&l

19、t;p>　　Marketing theory is soft against the industrial economy to the era of mass production for the main features of the "strong sales" of the new theory, the theory suggests that when customers buy products

20、 not only meet the basic physiological needs, but also to meet the mental and psychological level demand. Therefore, the soft marketing is one of the main characteristics of the follow netiquette, etiquette on the networ

21、k through the use of clever marketing to obtain desired results. It emphasizes </p><p>　　On the Internet, because information exchange is a free, equal, open and interactive, to stress that mutual respect an

22、d communication, on-line users pay more attention to the protection and privacy of personal experience. Therefore, using the traditional means of marketing a strong start in the Internet marketing activities are bound to

23、 backfire, such as the American company AOL has forced their users to send E-mail advertising, the results lead to the unanimous opposition of users, many users a</p><p>　　(D) Network Integrated Marketing &l

24、t;/p><p>　　In the current post-industrial society, the tertiary industry in the development of the service sector is the major economic growth point, the traditional manufacturing-based to being service-oriente

25、d development, new service industries such as finance, communications, transportation and other industries the sun at high noon. Post-industrial society requires the development of enterprises must be based on service-or

26、iented, it is necessary to customers as the center, to provide customers with tim</p><p>　　Network of integrated marketing theory include the following key points: </p><p>　　Network marketing re

27、quires, first of all the consumers into the entire marketing process to the needs of their entire marketing process from the beginning. </p><p>　　Network marketing distribution system for the enterprise as w

28、ell as stakeholders to be more closely together. </p><p>　　Corporate interests and the interests of customers to integrate together. </p><p>　　Internet on the role of marketing, you can through

29、the 4Ps (product / service, pricing, distribution, promotion) play an important role in binding. The use of the Internet traditional 4Ps marketing mix can be better with the customer as the center of the 4Cs (customer, c

30、ost, convenience, communication) to combine. </p><p>　　1. Products and services to customers as the center </p><p>　　As the Internet has a very good interaction and guiding the user through the

31、Internet under the guidance of the enterprise to choose the product or service or specific requirements of enterprise customers to choose based on the timely production and requirements and provide timely service, making

32、 Customer inter-temporal and spatial requirements are met by the products and services; On the other hand, enterprises can also keep abreast of customer needs and customer requirements in accordance with</p><p

33、>　　2. Customer acceptable cost pricing </p><p>　　The cost of traditional production-based pricing in the market-oriented marketing is to be discarded. The price of new customers should be based on accepta

34、ble cost pricing, and based on the cost to organize the production and marketing. Customer-centric enterprise pricing, customers must be the determination of market demand and the price accepted standards, otherwise the

35、cost to the customer to accept the pricing is a castle in the air. Business on the Internet can be very easy to implement, th</p><p>　　3. Products to facilitate the distribution of customer-oriented </p&g

36、t;<p>　　Network marketing is one-to-one distribution channels, cross-selling of space-time, customers can order anytime, anywhere using the Internet and purchase products. Iron and steel manufacturers in France st

37、ill a Luolin Zinox for example, the company was founded in 8 years ago, because of the introduction of e-mail and the world order system, so that processing time from 15 days to 24 hours. At present, the company is using

38、 the Internet to provide better than the opponent and more efficient servic</p><p>　　4. Repressively turn promotions to strengthen communication and contacts with customers </p><p>　　Is the prom

39、otion of traditional enterprises, through certain media or tools of oppression customers to strengthen the company's customers and product acceptance and loyalty, customers are passive and accept the lack of communic

40、ation with customers and contacts at the same time The high cost of the company's sales. Internet marketing is a one-on-one and interactive, and customers can participate in the company's marketing activities in

41、the past, so the Internet can strengthen communication with c</p><p>　　The main method of Internet Marketing </p><p>　　Commonly used methods of network marketing system </p><p>　　(1

42、)Search Engine Marketing </p><p>　　(2)Email marketing permission </p><p>　　(3)Online Advertising </p><p>　　(4)Web resource cooperation </p><p>　　(5)Viral marketing <

43、/p><p>　　(6)A membership-based network marketing </p><p>　　Common method for classification of network marketing: </p><p>　　Web-based network marketing business </p><p>　　

44、To carry out Internet marketing does not necessarily have to have their own web site, in the absence of site conditions, enterprises in the network to carry out effective marketing. Free web site marketing mainly depends

45、 on the network marketing and e-mail marketing virtual community. </p><p>　　Web-based network marketing is the subject of network marketing, it's main problem is the web site planning, construction, main

46、tenance people, as well as with other marketing to promote the integration of methods. If the type of e-commerce website, web-based network marketing will be involved in product, price, and other traditional marketing ch

47、annels and marketing a range of issues to consider.</p><p><b>　　譯文：</b></p><p><b>　　網(wǎng)絡(luò)營(yíng)銷(xiāo)的技術(shù)依據(jù)</b></p><p>　　網(wǎng)絡(luò)營(yíng)銷(xiāo)是基于技術(shù)基礎(chǔ)設(shè)施的計(jì)算機(jī)網(wǎng)絡(luò)營(yíng)銷(xiāo)。以技術(shù)、信息技術(shù)為代表。是計(jì)算機(jī)網(wǎng)絡(luò)現(xiàn)代通信技術(shù)和計(jì)算機(jī)

48、技術(shù)相結(jié)合的產(chǎn)物,它在不同的地區(qū)專(zhuān)業(yè)計(jì)算機(jī)設(shè)備外部連接的通訊線(xiàn)路放到一個(gè)強(qiáng)大的網(wǎng)絡(luò),從而使大量的電腦可以很容易地相互傳遞信息,共享硬件、軟件、數(shù)據(jù)和其他資源。和網(wǎng)絡(luò)營(yíng)銷(xiāo)密切相關(guān),計(jì)算機(jī)網(wǎng)絡(luò)有三種類(lèi)型:上網(wǎng)、內(nèi)擴(kuò)網(wǎng)和聯(lián)網(wǎng)。</p><p>　　網(wǎng)絡(luò)營(yíng)銷(xiāo)的理論依據(jù)，網(wǎng)絡(luò)營(yíng)銷(xiāo)的理論基礎(chǔ)是直接營(yíng)銷(xiāo)網(wǎng)絡(luò)理論、關(guān)系營(yíng)銷(xiāo)網(wǎng)絡(luò)理論、市場(chǎng)營(yíng)銷(xiāo)理論和網(wǎng)絡(luò)軟件整合營(yíng)銷(xiāo)理論。</p><p>　　(A)直接反應(yīng)網(wǎng)

49、絡(luò)營(yíng)銷(xiāo)理論</p><p>　　網(wǎng)絡(luò)營(yíng)銷(xiāo)作為一種有效的直接營(yíng)銷(xiāo)策略,網(wǎng)絡(luò)營(yíng)銷(xiāo)可以測(cè)試，測(cè)量，評(píng)估及控制。因此,網(wǎng)絡(luò)營(yíng)銷(xiāo)的特點(diǎn)是你可以大大提高銷(xiāo)售的效率和營(yíng)銷(xiāo)決策實(shí)施的有效性。</p><p>　　直接營(yíng)銷(xiāo)理論在20世紀(jì)80年代是一個(gè)引人注目的概念。直銷(xiāo)協(xié)會(huì)美國(guó)的定義是:“一個(gè)地方產(chǎn)生任何可衡量的反應(yīng)和使用證券交易所達(dá)成一個(gè)或多個(gè)廣告媒體營(yíng)銷(xiāo)體系的相互作用是直接營(yíng)銷(xiāo)的關(guān)鍵。”該理論認(rèn)為網(wǎng)絡(luò)營(yíng)

50、銷(xiāo),可以被測(cè)試,是可衡量的可以評(píng)估的基本解決方案,評(píng)價(jià)傳統(tǒng)的市場(chǎng)營(yíng)銷(xiāo)及銷(xiāo)售困難程度更科學(xué)的決策可能。</p><p>　　(B)關(guān)系營(yíng)銷(xiāo)網(wǎng)絡(luò)理論</p><p>　　自1990年以來(lái)關(guān)系營(yíng)銷(xiāo)理論是一個(gè)偉大的重要性理論。市場(chǎng)營(yíng)銷(xiāo)理論,主要包括兩個(gè)基本點(diǎn):首先,在宏觀水平將會(huì)認(rèn)識(shí)到市場(chǎng)的范圍廣泛的領(lǐng)域,包括消費(fèi)者市場(chǎng),勞動(dòng)力市場(chǎng),供應(yīng)市場(chǎng),國(guó)內(nèi)市場(chǎng),市場(chǎng)利益相關(guān)者,以及影響市場(chǎng)(政府,金融市場(chǎng)

51、);在微觀層面,認(rèn)識(shí)到商業(yè)和客戶(hù)之間的關(guān)系都在不斷發(fā)生變化,市場(chǎng)營(yíng)銷(xiāo)應(yīng)該的核心從一個(gè)簡(jiǎn)單的一次性的交易變成關(guān)心起長(zhǎng)期保持關(guān)系的交易。社會(huì)經(jīng)濟(jì)系統(tǒng)、企業(yè)是一個(gè)主要的子系統(tǒng),公司的營(yíng)銷(xiāo)目標(biāo)受到許多外界因素的影響,在我國(guó)企業(yè)營(yíng)銷(xiāo)活動(dòng)的消費(fèi)者、競(jìng)爭(zhēng)者、供應(yīng)商、分銷(xiāo)商、國(guó)家機(jī)關(guān)、社會(huì)團(tuán)體的互動(dòng)過(guò)程中,正確認(rèn)識(shí)兩者之間的關(guān)系是個(gè)體和組織的核心,也是關(guān)鍵營(yíng)銷(xiāo)業(yè)務(wù)的成功或失敗的原因。</p><p>　　關(guān)系營(yíng)銷(xiāo)的核心是保持客戶(hù)

52、,為客戶(hù)提供了高滿(mǎn)意度和價(jià)值的產(chǎn)品和服務(wù),加強(qiáng)與客戶(hù)的聯(lián)系提供了有效的客戶(hù)服務(wù),與客戶(hù)保持長(zhǎng)期關(guān)系。和長(zhǎng)期的客戶(hù)關(guān)系基于營(yíng)銷(xiāo)活動(dòng)來(lái)達(dá)到市場(chǎng)公司目標(biāo)。關(guān)系營(yíng)銷(xiāo)的實(shí)施不是損害商業(yè)利益,根據(jù)研究、為銷(xiāo)售一個(gè)新顧客的成本費(fèi)用大于5倍的老客戶(hù),加強(qiáng)與客戶(hù)的關(guān)系,建立顧客忠誠(chéng)度能帶來(lái)長(zhǎng)期的企業(yè)利益,是為企業(yè)和客戶(hù)促進(jìn)雙贏的戰(zhàn)略。互聯(lián)網(wǎng)作為一種企業(yè)之間有效的雙向溝通渠道可以實(shí)現(xiàn)和客戶(hù)交流及費(fèi)用花很少的成本,公司與客戶(hù)建立長(zhǎng)遠(yuǎn)關(guān)系提供了有效的保護(hù)。這是

53、因?yàn)槭紫?企業(yè)可以利用互聯(lián)網(wǎng)直接收到客戶(hù)訂單,客戶(hù)可以存在自己的個(gè)性化需求。企業(yè)根據(jù)客戶(hù)的需求,提供個(gè)性化使用靈活的生產(chǎn)技術(shù),以滿(mǎn)足顧客在消費(fèi)產(chǎn)品及服務(wù)客戶(hù)需要最大化,創(chuàng)造更多的價(jià)值。企業(yè)的顧客也可以了解市場(chǎng)需求,市場(chǎng)細(xì)分和目標(biāo)市場(chǎng),降低營(yíng)銷(xiāo)成本, 在市場(chǎng)上提高反應(yīng)速率。其次,利用互聯(lián)網(wǎng)公司向客戶(hù)提供更好的服務(wù),保持與客戶(hù)的聯(lián)系。上網(wǎng)時(shí)間、空間限制的特點(diǎn)使得客戶(hù)有許多不便,以最大限度保證企業(yè)之間通信,客戶(hù)可以利用互聯(lián)網(wǎng)的優(yōu)勢(shì),在最短的時(shí)

54、間用一個(gè)簡(jiǎn)單的方法來(lái)訪問(wèn)的業(yè)務(wù)服務(wù)。與此同時(shí),貿(mào)易通過(guò)國(guó)際互聯(lián)網(wǎng)的同時(shí)公司整體就可以實(shí)現(xiàn)從產(chǎn)品的</p><p>　　另一方面,企業(yè)也可以通過(guò)互聯(lián)網(wǎng)和與工作有關(guān)的公司和組織與建立關(guān)系,實(shí)現(xiàn)雙贏發(fā)展?；ヂ?lián)網(wǎng)是一個(gè)便宜的溝通渠道,它能幫助業(yè)務(wù)降低成本,經(jīng)銷(xiāo)商等建立合作伙伴關(guān)系。在前面的聯(lián)想公司的案例就是通過(guò)建立電子商務(wù)系統(tǒng)和管理信息系統(tǒng)信息共享的銷(xiāo)售商,降低庫(kù)存成本和交易成本。關(guān)于應(yīng)用網(wǎng)絡(luò)理論將后面的營(yíng)銷(xiāo)服務(wù)網(wǎng)絡(luò)策略

55、進(jìn)行詳細(xì)的介紹。</p><p>　　(C)網(wǎng)絡(luò)的軟營(yíng)銷(xiāo)理論</p><p>　　營(yíng)銷(xiāo)理論是工業(yè)經(jīng)濟(jì)“柔軟時(shí)代”的以大規(guī)模生產(chǎn)為主要特征的“強(qiáng)大的銷(xiāo)售”的新理論。理論表明,顧客購(gòu)買(mǎi)的產(chǎn)品不僅要滿(mǎn)足基本生理需要,而且能夠滿(mǎn)足精神和心理層面的需求。因此,軟營(yíng)銷(xiāo)是最重要的特點(diǎn)之一。遵循網(wǎng)絡(luò)禮儀,禮節(jié)在網(wǎng)絡(luò)上有效的應(yīng)用可以獲得期望的結(jié)果。著重闡述了企業(yè)營(yíng)銷(xiāo)活動(dòng)的同時(shí)需要尊重消費(fèi)者的情感和身體,讓消

56、費(fèi)者能夠舒舒服服地主動(dòng)接受企業(yè)的營(yíng)銷(xiāo)活動(dòng)。最能體現(xiàn)傳統(tǒng)營(yíng)銷(xiāo)活動(dòng)的特點(diǎn)是強(qiáng)大的市場(chǎng)推廣，傳統(tǒng)的廣告和營(yíng)銷(xiāo)人員。在傳統(tǒng)的廣告中,消費(fèi)者往往被迫的被動(dòng)接受廣告信息“炸彈”,其目的是通過(guò)不斷刺激著消費(fèi)者的心來(lái)傳遞信息,令人印象深刻。但消費(fèi)者不愿意接受需要不需要被考慮在其中。營(yíng)銷(xiāo)人員不考慮目標(biāo)是否愿意購(gòu)買(mǎi)和需求,僅僅根據(jù)營(yíng)銷(xiāo)人員,決定自己的營(yíng)銷(xiāo)活動(dòng)的進(jìn)行并且有說(shuō)服力。</p><p>　　在互聯(lián)網(wǎng)上,由于信息交流是一個(gè)自由

57、、平等、開(kāi)放、交互的,要強(qiáng)調(diào)的是互相尊重、溝通、在線(xiàn)用戶(hù)更加注意保護(hù)和隱私的個(gè)人經(jīng)驗(yàn)。因此,使用傳統(tǒng)的營(yíng)銷(xiāo)手段的一個(gè)強(qiáng)勢(shì)的開(kāi)場(chǎng)在互聯(lián)網(wǎng)上的營(yíng)銷(xiāo)活動(dòng)一定會(huì)適得其反,如美國(guó)公司AOL強(qiáng)迫他們的用戶(hù)發(fā)送電子郵件廣告,結(jié)果導(dǎo)致用戶(hù)的一致反對(duì),但是許多用戶(hù)同意美國(guó)在線(xiàn)(AOL)同時(shí)公司服務(wù)器電子郵件報(bào)復(fù),結(jié)果是美國(guó)在線(xiàn)(AOL)的電子郵件的郵件服務(wù)器在一個(gè)癱瘓狀態(tài),最終不得不向公眾道歉來(lái)平息憤怒。網(wǎng)絡(luò)營(yíng)銷(xiāo)只是從消費(fèi)者需求和采取的經(jīng)驗(yàn)和后拉式戰(zhàn)略來(lái)

58、吸引消費(fèi)者關(guān)心企業(yè)的營(yíng)銷(xiāo)效果的實(shí)現(xiàn)。網(wǎng)絡(luò)在因特網(wǎng)上開(kāi)展?fàn)I銷(xiāo)活動(dòng),尤其是促銷(xiāo)活動(dòng)必須遵循一定網(wǎng)絡(luò)虛擬社區(qū)的形成規(guī)則,有的也被稱(chēng)為“網(wǎng)絡(luò)規(guī)范(典范)”。網(wǎng)絡(luò)營(yíng)銷(xiāo)是柔軟的典范，基于營(yíng)銷(xiāo)巧妙遵循規(guī)則達(dá)到一個(gè)微妙的影響。營(yíng)銷(xiāo)理論在網(wǎng)絡(luò)應(yīng)用軟件和網(wǎng)絡(luò)營(yíng)銷(xiāo)策略上有著具體細(xì)節(jié)。</p><p><b>　　(D)網(wǎng)絡(luò)整合營(yíng)銷(xiāo)</b></p><p>　　在當(dāng)前的工業(yè)社會(huì),作為第三產(chǎn)業(yè)

59、發(fā)展的服務(wù)行業(yè)是主要的經(jīng)濟(jì)增長(zhǎng)點(diǎn),傳統(tǒng)的manufacturing-based成為服務(wù)型的發(fā)展,新的服務(wù)行業(yè),例如金融、通信、交通等行業(yè)如日中天。后工業(yè)社會(huì)要求企業(yè)的發(fā)展必須建立在服務(wù)型的基礎(chǔ)上,這是必要的,以客戶(hù)為中心,為客戶(hù)提供及時(shí)、適當(dāng)方式,適當(dāng)?shù)姆?wù),盡最大可能地滿(mǎn)足客戶(hù)的需求?；ヂ?lián)網(wǎng)作為一個(gè)cross-transmission時(shí)間和空間的“超導(dǎo)“媒體,能及時(shí)提供客戶(hù)服務(wù)位于互動(dòng)網(wǎng)絡(luò)的同時(shí)能理解客戶(hù)的需求,提供有針對(duì)性的反應(yīng),因

60、此網(wǎng)絡(luò)時(shí)代可以說(shuō)是消費(fèi)者最迷人的行銷(xiāo)工具。</p><p>　　網(wǎng)絡(luò)整合營(yíng)銷(xiāo)理論包括以下重點(diǎn):</p><p>　　網(wǎng)絡(luò)營(yíng)銷(xiāo)的需要,首先消費(fèi)者需要他們的整個(gè)營(yíng)銷(xiāo)過(guò)程中從一開(kāi)始就是顯而易見(jiàn)的。網(wǎng)絡(luò)營(yíng)銷(xiāo)配電系統(tǒng)作為利益相關(guān)者及企業(yè)更緊密地聯(lián)系在一起。企業(yè)利益和國(guó)家利益客戶(hù)整合在一起。網(wǎng)上營(yíng)銷(xiāo)的作用,你可以通過(guò)4 p(產(chǎn)品/服務(wù)、定價(jià)、分銷(xiāo)、促銷(xiāo))中發(fā)揮重要的作用。具有約束力。網(wǎng)路的使用傳統(tǒng)的4

61、 p營(yíng)銷(xiāo)組合可以更好地與客戶(hù)為中心4 c標(biāo)準(zhǔn)(顧客、成本、便利、溝通)結(jié)合。</p><p>　　1.產(chǎn)品和服務(wù),以客戶(hù)為中心</p><p>　　隨著互聯(lián)網(wǎng)有非常良好的互動(dòng),指導(dǎo)用戶(hù)通過(guò)互聯(lián)網(wǎng)企業(yè)的指導(dǎo)下選擇產(chǎn)品、服務(wù)或具體的要求,企業(yè)用戶(hù)選擇基于及時(shí)生產(chǎn)要求,提供及時(shí)的服務(wù),使客戶(hù)時(shí)間和空間要求遇見(jiàn)的那個(gè)產(chǎn)品和服務(wù);另一方面,企業(yè)也可以趕上客戶(hù)需求和客戶(hù)的要求按照及時(shí)生產(chǎn)和銷(xiāo)售團(tuán)體提供

62、生產(chǎn)效率和市場(chǎng)的有效性。在1995年，美國(guó)的戴爾電腦公司銷(xiāo)售有了很大的損失,但在1996年,他們通過(guò)國(guó)際互聯(lián)網(wǎng)將公司的電腦銷(xiāo)售成績(jī)提高了100%,由于客戶(hù)通過(guò)國(guó)際互聯(lián)網(wǎng),你可以設(shè)計(jì)公司的主頁(yè)來(lái)選擇和組合的計(jì)算機(jī),然后該公司生產(chǎn)部門(mén)立即要求生產(chǎn),通過(guò)郵政服務(wù)公司,公司可以實(shí)現(xiàn)零庫(kù)存生產(chǎn),特別是在價(jià)格的急劇下降的計(jì)算機(jī)元件的時(shí)代,庫(kù)存不僅會(huì)降低存貨成本，因?yàn)楦邇r(jià)庫(kù)存所帶來(lái)的損失也是可以避免的。</p><p>　　2

63、.客戶(hù)可接受的成本定價(jià)</p><p>　　傳統(tǒng)的成本在市場(chǎng)營(yíng)銷(xiāo)生產(chǎn)型定價(jià)中是必須丟棄的。新客戶(hù)的價(jià)格應(yīng)該建立在可接受的成本定價(jià),并基于成本來(lái)組織生產(chǎn)和銷(xiāo)售。以客戶(hù)為中心的業(yè)務(wù)企業(yè)定價(jià)、客戶(hù)必須確定市場(chǎng)需求和價(jià)格的公認(rèn)標(biāo)準(zhǔn),否則成本對(duì)顧客接受定價(jià)是一個(gè)空中樓閣的畫(huà)面。在互聯(lián)網(wǎng)業(yè)務(wù)可以很容易實(shí)現(xiàn),客戶(hù)可以通過(guò)網(wǎng)絡(luò)接受的成本,為用戶(hù)選擇之前依照客戶(hù)提供靈活的產(chǎn)品設(shè)計(jì)及生產(chǎn)程序的商業(yè)成本,確認(rèn)客戶(hù)同意的生產(chǎn)和銷(xiāo)售機(jī)構(gòu),

64、所有的這一切都是在客戶(hù)公司的服務(wù)器程序的指導(dǎo)下,不需要專(zhuān)門(mén)的服務(wù)。因此,成本是極低的。目前,美國(guó)通用汽車(chē)公司,讓客戶(hù)在互聯(lián)網(wǎng)上通過(guò)公司自身的制導(dǎo)系統(tǒng)的設(shè)計(jì)、組裝汽車(chē)來(lái)滿(mǎn)足他們的需要,用戶(hù)首先決定接受的價(jià)格標(biāo)準(zhǔn),然后根據(jù)價(jià)格上限系統(tǒng)符合要求的風(fēng)格展示工具,用戶(hù)也可以適當(dāng)?shù)母淖?公司生產(chǎn)最終產(chǎn)品僅為滿(mǎn)足客戶(hù)需求的價(jià)格性能比。</p><p>　　3.為了便于分布產(chǎn)品客戶(hù)導(dǎo)向</p><p>　

65、　網(wǎng)絡(luò)營(yíng)銷(xiāo)是一對(duì)一的分銷(xiāo)渠道,銷(xiāo)售的時(shí)空,客戶(hù)可以訂購(gòu)隨時(shí)隨地使用互聯(lián)網(wǎng)和購(gòu)買(mǎi)產(chǎn)品。例如,公司成立于8年前,因?yàn)橐M(jìn)的電子郵件和世界的秩序系統(tǒng),所以加工時(shí)間從15天24小時(shí)。目前,公司正利用互聯(lián)網(wǎng)提供比對(duì)手更有效率的服務(wù)。公司的內(nèi)部網(wǎng)絡(luò)和汽車(chē)制造商建立聯(lián)系,以便他們彼此在線(xiàn)可以要求對(duì)方馬上生產(chǎn)。</p><p>　　4.促銷(xiāo)活動(dòng)來(lái)加強(qiáng)溝通和客戶(hù)的接觸</p><p>　　是促進(jìn)傳統(tǒng)企業(yè)通過(guò)

66、一定媒介和工具的壓迫客戶(hù)加強(qiáng)公司的客戶(hù)與產(chǎn)品驗(yàn)收、忠誠(chéng)、被動(dòng),接受客戶(hù)與缺乏客戶(hù)的交流與聯(lián)系同時(shí)成本高的公司銷(xiāo)售的方式。網(wǎng)絡(luò)營(yíng)銷(xiāo)是一個(gè)一對(duì)一的互動(dòng)，顧客都可參加公司的營(yíng)銷(xiāo)活動(dòng),所以互聯(lián)網(wǎng)能夠加強(qiáng)與客戶(hù)的交流與接觸和了解客戶(hù)的需求,吸引了越來(lái)越多的客戶(hù)目光。美國(guó)雅虎的新恒星(雅虎)公司發(fā)展分類(lèi)網(wǎng)絡(luò)信息檢索工具,這些產(chǎn)品都是高度交互的,用戶(hù)可以認(rèn)為它是重要為分類(lèi)信息的雅虎公司立即加入雅虎信息產(chǎn)品的分類(lèi)為其他用戶(hù)使用,所以不需要著名的廣告商品

67、,在短短兩年的時(shí)間公司的股票價(jià)值高達(dá)數(shù)十億美元。常用的方法,網(wǎng)絡(luò)營(yíng)銷(xiāo)系統(tǒng)</p><p><b>　　(1)搜索引擎營(yíng)銷(xiāo)</b></p><p>　　(2)電子郵件行銷(xiāo)許可</p><p><b>　　(3)在線(xiàn)廣告</b></p><p><b>　　(4)網(wǎng)絡(luò)資源合作</b&g

68、t;</p><p><b>　　(5)病毒性營(yíng)銷(xiāo)</b></p><p>　　(6)一個(gè)會(huì)員制的網(wǎng)絡(luò)營(yíng)銷(xiāo)網(wǎng)絡(luò)</p><p><b>　　網(wǎng)絡(luò)營(yíng)銷(xiāo)業(yè)務(wù)</b></p><p>　　實(shí)施網(wǎng)絡(luò)營(yíng)銷(xiāo)不一定要有他們自己的網(wǎng)站,在缺乏立地條件、企業(yè)實(shí)施有效的營(yíng)銷(xiāo)網(wǎng)絡(luò)的情形下。免費(fèi)網(wǎng)站營(yíng)銷(xiāo)主要取決于網(wǎng)絡(luò)營(yíng)銷(xiāo)和