在藝術(shù)設(shè)計(jì)中色彩運(yùn)用的重要性外文翻譯

1、<p><b>　　中文3683字</b></p><p>　　THE IMPORTANCE OF THE USE OF COLOR IN ART DESIGN</p><p>　　Claire CampbelPima Community College, Claire Campbell, "Appropriation, Transformatio

2、n and Contemporary Fiber Art:. Textile Society ofAmerica Symposium Proceedings. </p><p>　　In art and design "the use of color is very important". At the same time, the performance of color is infin

3、ite, it has the meaning of existence, at the same time, a mysterious hidden charm, how to use color expressive force, to create new works, to attract the masses.</p><p>　　Color because of its physical proper

4、ties, namely, different colors have different wavelengths,therefore, will directly or indirectly affect people's emotional, mental and psychological activities.Different color through the reflection of people's v

5、ision to the brain, but can cause people to feelthe dark, cold, weight, distance, can generate excitement, depression, tension, irritability, stability,ease the psychological effect. Such as cream makes people feel lovab

6、le, naive, simple; yellow,orange</p><p>　　Art design is a creative activity -- perceptual art design combined with rational is an art and science and technology, technology, science, aesthetics, style, color

7、, design solutions. Is thedesign of a comprehensive, such as the activities of daily living appearance design, with water as an example, except the design of pure beauty, but also meet the fitness of human body engineeri

8、ng, to study what kind of grip handle is comfortable, what kind of the cup is convenient for people drinking proble</p><p>　　Through the above analysis we can see that the scope of the design art design is v

9、ery wide, butthe use of color is also very important, but playing each university, professional open coursecurriculum design direction have color. Then we can through the following examples to illustrate the importance o

10、f color in art design.</p><p><b>　　A case</b></p><p>　　Graphic design is an art and design direction, however clever use of a plane advertisement designis successful or not is one of

11、 the factors of color, the color for the plane advertisement designwork, and its importance is obviously. "Color" and advertising designers, like Punchline, is aimportant strength of advertising works wonderful

12、, moving and not. There is color is not isolated,to embody the texture of products, features, and can beautify the advertising space; at the same time to adapt wit</p><p>　　A physiological function, color<

13、;/p><p>　　Humans will have different physiological responses to different color, which has been proved byscience. Red, orange, yellow and other colors to give people the feeling of fire, we call it warm;blue, g

14、reen and other colors will be reminiscent of the sea, the sky and the river, which we callcool.</p><p>　　We are in the color design, color hue, lightness, purity is not the same in the mutual collocationuse

15、should pay attention to the following points:</p><p>　　1 the intensity of the color sense. Generally speaking, more warm color visual effect and highcolor purity and brightness is lower than cool color and b

16、rightness. In addition, hue, lightness and purity is more big, the color contrast is stronger.</p><p>　　2 colors of the advance and retreat. Warm color and higher color purity and brightness is forward,cool

17、and low purity and green colors give people retreat feeling.</p><p>　　3 color sense the severity of. High brightness color than low lightness feels lighter, more deep color to feel more heavy.</p><

18、;p>　　The above example is some physiological functions of color, in the packaging design, flexible use of these will get beat all the magical effect. For example, large area as a background color should try to avoid m

19、oving and strong sense of color, you avoid the relationship between primary and secondary disorders, prevent consumers to quickly understand the commodity information.</p><p>　　Two, color and psychology</

20、p><p>　　Psychological function of colors is due to physiological function in the brain are formed, it was affected by age, gender, nationality, environment, education and other factors. Such as greysystem most

21、older people like lightness and purity are relatively low, but children are like brightand vibrant colors.</p><p>　　Color design in packaging needs to consider the color to the viewer's physiological and

22、 psychological factors, but also consider the nature and characteristics of the product packaging.As mentioned above Coffee and chocolate packaging are mostly brown. Packaging the color as far as possible to be able to p

23、roperly reflect the product's personality.</p><p>　　Color influence on people's psychology, it can produce different feeling, it can lead to mood,imagination. This is because people feel about things

24、 often have the association, the color alsoinitiates the emotion. Design is very important in advertising color this association and emotionaleffect. Effects of advertising colors on people's psychological, as a resu

25、lt of people's life experience, personality, age, gender, occupation, hobbies, habits and customs, religious beliefs,social consciousness</p><p>　　Color matching rules three, advertisement design</p&g

26、t;<p>　　Identify 1 Main Color</p><p>　　How to express the specific theme in advertising, you need through the text, images, color and other factors to the performance of. For the color, want to a prop

27、er extent of foiling the theme and the theme, the emotional association and symbolism, the central idea conforms to the advertisement subject. For example: cosmetics advertising, this kind of product on skin care beauty,

28、 so fresh and beautiful, safe and reliable. In the color choose neutral colors and elegantcolors, such as pink, light g</p><p>　　Application of 2 advertising color affection law</p><p>　　In the

29、aspect of color preference and advertising design, color can have the association and emotional, which ultimately affect people's choice.</p><p>　　(1) the age, gender and experience different preferences

30、 for color also has a great influence. It ispure bright children, this is because this kind of color are very attractive to them, with their lively character. Women more than men love white, because white is a symbol of

31、purity, while men like blue, because blue symbolizes the straightforward, calm, mature and open minded. The villagepeople are favorite color is pure color, but in the city people love the purity is relatively low, therel

32、ativ</p><p>　　(2) the national customs and preferences for color trends influence is also very obvious, make people reflect on the color also each are not identical. Such as the European multi use black to e

33、xpress sorrow, but I have more white. The western white dress to show the bride's pure and noble, but our country is indicated in red festive. But as the international exchanges become more frequent, the custom has a

34、lso gradually assimilation.</p><p>　　Attention 3 color in advertising</p><p>　　The advertisement color tips, induction, can arouse people to products of interest. People today have been surround

35、ed by the multitude, a multitude of names color media, fashion trend of colorchanges in the moment, the eyes have become inured to the unusual, almost can accept any of the color of the processing mode.</p><p&

36、gt;<b>　　Case two</b></p><p>　　Color is very important in interior decoration, it is the most powerful language of human visual symbols. On holidays, friends and coworkers mutual friends, as long

37、as you pay attention will find,some people even though the decoration is very luxurious, spent a lot of money, but always feelto the visual feel uncomfortable, one very important reason is the interior color is not unifo

38、rm.</p><p>　　Differences in color</p><p>　　Uniform color design plays in the interior decoration to create some kind of change or the role of style, will bring some visual differences and the en

39、joyment of art, let a person shine at the moment "". According to the survey, a space to enter the first few seconds to get the impression,seventy-five percent is the feeling of color, and then only to understa

40、nd the physical. Therefore,the color is an important factor in interior design can not be ignored, the important role of different function</p><p>　　One, unified rules</p><p>　　In interior desig

41、n, the use of color is rich and varied, the color itself is not beautiful or not beautiful, the key is to look at how to mix, how to match, but must be consistent with the overall style interior interior design in the pr

42、ocess of combining, otherwise it will appear anduncoordinated, like a traditional Chinese style, with color trend of European fashion series ofgaudy, that the proper. Color coordination means that the three elements of c

43、olor: hue,harmonious application between li</p><p>　　Two, people of color feeling rules</p><p>　　Different color makes people feel effects on mental, emotional, psychological or big or small.The

44、refore, in determining the color and the use of interior design</p><p>　　在藝術(shù)設(shè)計(jì)中色彩運(yùn)用的重要性</p><p>　　在藝術(shù)設(shè)計(jì)中“色彩的運(yùn)用是至關(guān)重要的”。同時(shí)色彩的表現(xiàn)無(wú)限，它具備各種存在的意義，同時(shí)潛藏著一種神秘的魅力，如何運(yùn)用色彩的表現(xiàn)力，來(lái)達(dá)到創(chuàng)造新穎效果，使作品吸引大眾群體。</p>

45、<p>　　色彩由于其自身具有的物理性質(zhì)的關(guān)系，即不同色彩有不同波長(zhǎng)，因此，會(huì)直接或間接地影響人的情緒、精神和心理活動(dòng)。不同色彩通過(guò)人的視覺(jué)反映到大腦中，除了能引起人們產(chǎn)生陰暗、冷暖、輕重、遠(yuǎn)近等感覺(jué)外，還能產(chǎn)生興奮、憂郁、緊張、輕松、煩躁、安定等心理作用。如奶油色使人覺(jué)得可愛(ài)、天真、樸實(shí)；黃色、橙色使人輕松、活潑；紅色使人興奮，給人以大膽、強(qiáng)烈的感覺(jué)；粉紅色浪漫氣息濃厚；玫瑰色、淡紫色充滿雅致、神秘、優(yōu)美的情調(diào)；綠色充滿生機(jī)

46、，寓意青春和希望，象征春天的新生；深咖啡色、橄欖色穩(wěn)重、沉著；藍(lán)色能起到輕松、涼爽的作用；白色則產(chǎn)生一種冷峻、莊嚴(yán)、純潔的意境。</p><p>　　藝術(shù)設(shè)計(jì) ——是感性與理性相結(jié)合的創(chuàng)造性活動(dòng) 藝術(shù)設(shè)計(jì)是美術(shù)與科技、技術(shù)、科學(xué)、審美、造型、色彩、設(shè)計(jì)融匯的一門藝術(shù)。進(jìn)行的是一種綜合的設(shè)計(jì)，比如對(duì)生活日用品的外觀設(shè)計(jì)，以水杯為例，除進(jìn)行純美觀的設(shè)計(jì)以外，還要符合人體工學(xué)的適合度，如要研究什么樣的把手握起來(lái)舒服，什

47、么樣的杯口便于人們飲用等方面的問(wèn)題，所以藝術(shù)設(shè)計(jì)不僅僅是感性的，還需要分析論證，做大量的實(shí)驗(yàn)。另外，藝術(shù)設(shè)計(jì)與單純的進(jìn)行藝術(shù)創(chuàng)作不同的是，不僅要考慮創(chuàng)作者的喜好，更要考慮消費(fèi)者的需要以及生產(chǎn)成本，創(chuàng)作速度要快。同時(shí)，需要學(xué)習(xí)很多理科的知識(shí)。</p><p>　　通過(guò)以上的分析我們看出藝術(shù)設(shè)計(jì)所設(shè)計(jì)的范圍很廣，然而色彩的運(yùn)用也就是相當(dāng)?shù)闹匾耍欢蚋鱾€(gè)大學(xué)中，設(shè)計(jì)方向?qū)I(yè)所開(kāi)的課的基礎(chǔ)課程都有色彩。那么我們就通過(guò)

48、以下的例子來(lái)說(shuō)明色彩在藝術(shù)設(shè)計(jì)中的重要性啊。</p><p><b>　　案例一</b></p><p>　　平面設(shè)計(jì)是藝術(shù)設(shè)計(jì)的一個(gè)方向，然而一張平面廣告設(shè)計(jì)是否成功因素之一就是色彩的巧妙使用，色彩對(duì)于平面廣告設(shè)計(jì)工作而言，其重要性是顯而易見(jiàn)的。“色”之與廣告設(shè)計(jì)師，猶如點(diǎn)睛之筆，是決定一件廣告作品精彩、動(dòng)人與否的重要力量。色彩不是孤立存在的，要既能體現(xiàn)商品的質(zhì)感、

49、特色，又能美化裝飾廣告版面；同時(shí)要與環(huán)境、氣候、欣賞習(xí)慣等方面相適應(yīng)，還要考慮到遠(yuǎn)、近、大、小的視覺(jué)變化規(guī)律，使廣告更富于美感。</p><p>　　一、色彩的生理功能 　　人類對(duì)于不同的色彩會(huì)產(chǎn)生不同的生理反應(yīng)，這一點(diǎn)已經(jīng)通過(guò)科學(xué)的實(shí)驗(yàn)得到了證實(shí)。紅、橙、黃等顏色給人以火的感覺(jué)，我們稱其為暖色；藍(lán)、綠等顏色會(huì)使人聯(lián)想到大海、天空和河流，我們稱其為冷色。 　　我們?cè)谶M(jìn)行色彩設(shè)計(jì)時(shí)，色相、明度、純度不相同的色彩

50、在相互搭配使用時(shí)要注意以下幾點(diǎn)： 　　1.色彩的強(qiáng)弱感。一般說(shuō)來(lái)，暖色及純度和明度較高的色彩比冷色和明度較低的色彩視覺(jué)效果更強(qiáng)。此外，色相、明度和純度相差越大，色彩的對(duì)比度就越強(qiáng)。 　　2.色彩的進(jìn)退感。暖色及純度和明度較高的色彩有前進(jìn)感，冷色及純度和明度較低的色彩給人以后退的感覺(jué)。 　　3.色彩的輕重感。明度較高的色彩比明度較低的色彩感覺(jué)要輕，越深的顏色給人的感覺(jué)越沉重。 　　以上舉例是色彩的一些生理功能，在進(jìn)行包裝設(shè)計(jì)時(shí)，靈

51、活的運(yùn)用這些就會(huì)收到意想不到的神奇效果。例如，大面積的作為背景底色就應(yīng)該盡量避免使用前進(jìn)感強(qiáng)的色彩，你避免主次關(guān)系的紊亂，妨礙消費(fèi)者快速的了解商品信息。 　　二、色彩與心理 　　色彩的心理功能是由于生理功能作用于大腦而形成的，它受年齡、性別、民族、環(huán)境、受教育程度等諸多因素的影響。如老年人</p><p>　?。?）民族與風(fēng)俗對(duì)色彩的喜好傾向影響也很明顯，使得人們對(duì)色彩的反映也各不相同。如歐洲多用黑色表示悲哀

52、，而我過(guò)就多用白色。西方用白色禮服來(lái)表示新娘的純潔高尚，而我國(guó)則用紅色表示喜慶。但隨著國(guó)際間的交往日益頻繁，這種風(fēng)俗習(xí)慣也漸趨同化。 　　3.廣告中色彩的注目性 　　廣告色彩的提示、誘導(dǎo)，可喚起人們對(duì)產(chǎn)品的興趣。當(dāng)今的人們已被浩如煙海、名目繁多的色彩媒體所包圍,色彩的流行趨勢(shì)時(shí)刻在改變,人的眼睛卻已見(jiàn)怪不怪,幾乎可以接受任何對(duì)色彩的處理方式。 </p><p><b>　　案例二</b>

53、</p><p>　　色彩在室內(nèi)裝飾中十分重要，它是人類視覺(jué)中最響亮的語(yǔ)言符號(hào)。逢年過(guò)節(jié)，朋友同事間互相串門時(shí)，只要你留心就會(huì)發(fā)現(xiàn)，有的人家盡管裝修很豪華，花了很多錢，可總覺(jué)得給人視覺(jué)上的感受不舒服，很重要的原因之一就是室內(nèi)裝飾色彩不統(tǒng)一。</p><p>　　色彩的設(shè)計(jì)統(tǒng)一在室內(nèi)裝飾中起著改變或者創(chuàng)造某種格調(diào)的作用，會(huì)給人們帶來(lái)某種視覺(jué)上的差異和藝術(shù)上的享受，讓人“眼前一亮”。據(jù)調(diào)查，人

54、進(jìn)入某個(gè)空間最初幾秒鐘內(nèi)得到的印象，百分之七十五是對(duì)色彩的感覺(jué)，然后才會(huì)去理解形體。所以，色彩是室內(nèi)裝飾設(shè)計(jì)不能忽視的重要因素，了解不同色彩所產(chǎn)生的不同功能及人們自身對(duì)色彩的要求的重要作用是不言而喻的。 設(shè)計(jì)中，色彩的運(yùn)用是豐富多變的，色彩的本身并沒(méi)有美或不美，關(guān)鍵是看怎么去組合，怎么去搭配，但是在搭配的過(guò)程中一定要符合室內(nèi)室內(nèi)設(shè)計(jì)的整體風(fēng)格，不然就顯得及其不協(xié)調(diào)了，比如一個(gè)傳統(tǒng)的中式風(fēng)格，搭配的顏色趨勢(shì)歐洲時(shí)尚系列的大紅大綠，

55、那成體統(tǒng)。色彩的協(xié)調(diào)意味著色彩三要素：色相、明度和純度之間的之間的和諧運(yùn)用，形成一個(gè)統(tǒng)一的意識(shí)，但要避免過(guò)于單調(diào)，枯燥和過(guò)于平淡。因此，色彩和諧應(yīng)該表現(xiàn)出和諧的對(duì)比，從背景（包括冷熱反差，對(duì)比度，亮度，純度。）所以，想創(chuàng)造一個(gè)好的室內(nèi)環(huán)境，色彩必然不可忽視，我們必須認(rèn)真分析和對(duì)比之間的和諧關(guān)系，使內(nèi)飾的顏色有良好的搭配，氣氛才會(huì)更加好。 不同顏色讓人覺(jué)得在精神、感情、心理都有或大或小的影響。所以，在決定室內(nèi)設(shè)計(jì)的色彩運(yùn)</