基于統(tǒng)一信息平臺(tái)的市場(chǎng)調(diào)研方法研究與實(shí)現(xiàn).pdf

1、目錄摘要................................................................................................................……1Abstract...............................................................……，..…，..……，，…，...............

2、.......……2第一章緒論.…，，.…，.，，..............................................……，.....................................……41.1研究背景.........................................................................................……41.2選題意義

3、.......................................................................................……51.3本文的工作內(nèi)容和主要成果.........................................................……51.4論文的結(jié)構(gòu)....……，........................……，.............

4、.........……5第二章市場(chǎng)調(diào)研的步驟、方法和相關(guān)系統(tǒng)介紹............................................……72.1市場(chǎng)調(diào)研的步驟.............................................……72.1.1市場(chǎng)調(diào)研目標(biāo).........................................……72.1.2市場(chǎng)調(diào)研方案.................

5、...........................，……72.1.3調(diào)研過程的執(zhí)行和資料收集.....................................................……82.2市場(chǎng)調(diào)研方法的劃分.........................................……，...................……，.92.3市場(chǎng)調(diào)研中輔助訪問的相關(guān)軟件系統(tǒng).................

6、......................……，.92.3.1電腦輔助電話訪問(CATI)，...................................................……92.3.2電腦輔助面訪(CPAI)....................……，........……，……。.，，.......……112.3.3電腦輔助自助訪問(CASI)................................

7、..............……，…122.3.4電腦輔助網(wǎng)絡(luò)訪問(CAWI)...……，......................................……132.4國內(nèi)幾個(gè)軟件系統(tǒng)的介紹...........................................................……142‘4.1天譯軟件FalconCATI.....................................

8、.....……‘............……142，4.2問卷星網(wǎng)上調(diào)研平臺(tái)(www.sojomp.com).........................……172.4.3南康科技面訪專家..................................................................……19第三章實(shí)現(xiàn)市場(chǎng)調(diào)研統(tǒng)一平臺(tái)的需求分析....................................

9、.............……233.1市場(chǎng)調(diào)研執(zhí)行過程的關(guān)鍵對(duì)象...................................................……233.1.1樣本和抽樣..........................................................……233.1.2配額.................................................……，.

10、..............................……273.1.3問卷..........................................................................................……283.2市場(chǎng)調(diào)研執(zhí)行過程的步驟劃分........................……‘....................……303.3不同調(diào)研方法在執(zhí)行中的差異..

11、..........................……，...............……‘31第四章功能模塊的設(shè)計(jì).............……，......................J，……334.1系統(tǒng)管理....……，...........................................................................……334.1.1角色管理...............

12、....................................……，..............……336.2.3問卷中跳轉(zhuǎn)..…、.........................................................................……616.2.4年齡判斷的例子............................................................

13、...……，.……626.2.5答案限制.......................................................……，.，…，…，…，.......……636.2.6數(shù)字復(fù)核...................................................................................……646.2.7判斷并跳轉(zhuǎn)..............……‘

14、............……，.......................................……656.2.8記錄配額..................……，............……，............……，....................……666.2.9如何引用相關(guān)的數(shù)字..........................................................……，，…6

15、66.2.10選擇條件的設(shè)置.....................................................……，.........……686.3NIKoN相機(jī)產(chǎn)品客戶購機(jī)回訪項(xiàng)目...............................................……68第七章結(jié)論與展望..……，.....................................................

16、............................……747.1論文研究工作總結(jié).......................................................................……747.2下一步研究工作展望二，...............................................................……，74參考文獻(xiàn)................