論偶像劇的消費(fèi)主義傾向?qū)η嗌倌晔鼙姷挠绊憽耘_(tái)灣偶像劇為例.pdf

1、南京師范大學(xué)碩士學(xué)位論文論偶像劇的消費(fèi)主義傾向?qū)η嗌倌晔鼙姷挠绊憽耘_(tái)灣偶像劇為例姓名：劉茜申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：廣播電視藝術(shù)學(xué)指導(dǎo)教師：李南20100519AbstractAbstractThetermconsumerism，whichoriginatedfromthewesternculture，ispervadingallwalksoflifeinpresent—daysocietyItalsoexertstremendous

2、impactonbothsocietyandthemassesbymeansofmassmediaInordertoprobeintothefactthatthepublicityofconsurnerismisalwaysembeddedintextsbymassmediathroughreadingandlisteningaswellasbrainwashingthetargetgroup，therefore，inthisthesi

3、s，attemptshavebeenmadetodefinethetermconsumerismandclarifytherelationshipbetweenconsumerismandthemassmediaNevertheless，theflourishingofidoldramaismorelikelytobetheunconsciousoutcomeofconsumerismorientatedcircumstancesons

4、ocialandculturalscaleOntopofwhichidoldramaisnotonlyatypicalexamplebutmeresultofthemassmediathathasbeenexertingcomprehensiveinfluenceItsdistinguishingfeaturesandsellseofidentityaredoomedtobeentangledwithconsumerismandacts

5、asa‘speaker’intheserviceofadvocatingconsumerismMoreimportantlyitstargetgroupisteenagerswhoarephysicallyandmentallyimmatureTheyaremorevulnerabletothepseudoseRingscreatedbyidoldramawhichislikelytoleavethemindeliblemarkonth

6、eirfuturephysicalandmentaldevelopmentConsequentlyitisnotonlysignificantyetnecessarytoshedlightonconsumerismwhileanalyzinghowidoldramadrawsinfluenceonteenagersInthisthesis，therelationsamongconsumerism，idoldramaandteenager

7、swillberationallyandcompactlyestablishedMoreoversystematicanalysiswillbeconductedonthebasisofliteraturereviewtextanalysisandspeculativeresearches，whilewiththeaidofquestionnaireswhicharelikelytoprovidemoresoundevidenceTai

8、wanidoldramaisjusttheexampleinease，withtheaimofdemonstratingconsumerismtendencyandgraspingitsdiffusionpatterns，explicitanalysisismainlybasedonrelevantconsumptionandsensoryconsumptionAccordinglyresearchescouldbecarriedont

9、hemeansofdiffusionandinwhatwaydotheyinfluencetheteenagegroupLastlyattemptswillalsobemadetoestablishatypeoftrinitycooperationsystem，knownasgovemment，societyandmassmedia、礬mtheaimofdedicatingeffortstoeffectivelysolvethisiss

10、uefromtheroot，itisjustifiabletoposepurposeaimedandpracticalsolutionsfromthreeaspects，including。persistingunderthemacroscopicpolicyguidancesuchassocialismcorevalueconstructioncarryingoutcomprehensivemedialiteracyeducation