體驗式廣告設計研究.pdf

1、體驗式廣告設計研究專業(yè)名稱：美術學申請人：康文龍指導教師：何平靜教授論文答辯委員會ExperientialadvertisingdesignresearchName：KangWenlongsupervisor：professorHePingjingProfessional：fineartsresearchdirection：experimentalartgrade：2012Abstractwlththerapiddevelopmento

2、fsocialeconomy，peoplehavetowardstheexperienceeconomyeraTheword”experience”moreandmoregetpeople’Sattention，’experience’isalsoveryrapidspreadAtthesametime，theexperiencedesignalsograduallyextendfrominteractiondesign，interfa

3、cedesign，etctoadvertisingdesignComparedwithexperientialadvertising，traditionaldomesticadvertisingformissingle，contentandstraightforward，inadvertisingdesign，withoutconsideringtheaudience’sfeelingandexperience，notonlycanno

4、tachievetheeffectofpropaganda，alsocancausevisualpollution，makepeopletoadvertisingisveryexclusiveAndtheexperienceofnewtypeofadvertising，isverygoodbreaksthroughtheSingletraditionaladvertisingintheformofasingleadvertising，c

5、hangedthewaytoforcepeopletoacceptthetransmissionofinformationExperientialadvertisingistoletpeopleactivelyinvolvedintheadvertisingtoexperience，ratherthanpassivelyreceivinginformation，SOthatpeopleinthepleasantexperienceatt

6、hesametime，willbeabletoreceivetheadvertisingtoconveyinformationandideas，SOtomaximizetheeffectofadvertisingplayout，finallyhavetheeffectofboostingconsumptionExperienceadvertisingdesignhasahugeadvantage，canthiswilldetermine

7、thefuturedevelopmenttrendofadvertisingdesignInexperientialadvertisingdesign，stylistisbasedonthepsychologyofadvertisingdesign，itfullytakesintoconsiderationtheparticipationofpeople，designfromtheperspectiveofthepeople，thepa

8、rticipationoftheaudienceaSpartoftheadvertisementdesign，thedesignembodiesthe”people—oriented”designconcept，fullyembodiesthehumannatureandemotionHowever，thepaceoftheexperienceeconomydevelopmentofourcountryfromabroad，compar

9、edtelativelylate，andunbalanceddevelopmentofeconomiclevelanddesignconstraintsIntheaspectoftheory，ourcountryrelatedresearchachievementsofexperientialadvertisingdesignisnotperfectButinreality，thedomesticadvertisingdesignfor