消費(fèi)者網(wǎng)絡(luò)購(gòu)物行為的影響因素研究——基于某網(wǎng)絡(luò)書店的實(shí)證分析.pdf

1、廣東商學(xué)院碩士學(xué)位論文消費(fèi)者網(wǎng)絡(luò)購(gòu)物行為的影響因素研究——基于某網(wǎng)絡(luò)書店的實(shí)證分析姓名：樊飛飛申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：肖怡20070614ABSTRACTWhileinteractionsintherealwldshoppingaremainlybasedonfacetofaceactivitiesbetweenconsumersservicepersonnelinteractionsinelectroniccomme

2、rcetakeplacemainlythroughretailer’swebsites.AmongtheonlineshoppingaffectingfactsWebRetailer’sattributesbecomemuchmeimptantasduringconsumers’shoppingprocesstheyalwaystrytheirbesttofindoutinfmationtheyneedwhileit’sdifficul

3、t.IntheendconsumerscontributetheirdisappointmenttotheWebRetailer’sbadwebsiteinterface.ThisstudyfirstreviewstheeticresearchesoffactsInfluencingconsumers’onlinepurchasingbehavi.BasedontheiesofConsumerDecisionModelsAttitude

4、IntentionBehaviModel(TRATAMetal.)weconstructonemodelfanalyzingfactsinfluencingtheonlinepurchasingbehavi.ThisstudyinvestigatestherelationshipbetweenvariousacteristicsofWebRetailerconsumerpurchasebehavi.Resultsindicatethat

5、infmationqualityuserinterfacequalitysecuritysiteawarenessaffectinfmationsatisfactionrelationalbenefitthatinturnaresignificantlyrelatedtoeachconsumer’sattitudeactualpurchasebehavi.KeyWds:OnlineshoppingInfluencingfactsWebs