基于社會(huì)網(wǎng)絡(luò)視角的臺(tái)灣文化創(chuàng)意產(chǎn)業(yè)研究——以十鼓文化村為例.pdf

1、摘要中文摘要如今，創(chuàng)意已經(jīng)成為現(xiàn)代社會(huì)發(fā)展的熱門(mén)詞匯。只有創(chuàng)意，才能打造特色和個(gè)性化，以吸引更多的關(guān)注并擴(kuò)大影響。由此，創(chuàng)意產(chǎn)業(yè)也成為全球經(jīng)濟(jì)發(fā)展的重要組成部分。創(chuàng)意產(chǎn)業(yè)的發(fā)展關(guān)鍵不僅僅在于其創(chuàng)意本身，也在于如何促成生產(chǎn)與消費(fèi)的建構(gòu)及維持。臺(tái)灣地區(qū)的文化創(chuàng)意產(chǎn)業(yè)起步較早，發(fā)展也較為突出。本研究選定于2007年1月正式開(kāi)幕的臺(tái)灣十鼓文化村為研究對(duì)象，基于JasonPotts、SmartCunninghanl、JohnHartle等提出的定

2、義創(chuàng)意產(chǎn)業(yè)的“社會(huì)關(guān)系網(wǎng)’’的視角，采用文獻(xiàn)探討、案例分析的研究方法，厘清“創(chuàng)意產(chǎn)業(yè)是包括創(chuàng)造和社會(huì)關(guān)系維護(hù)以及在社會(huì)關(guān)系網(wǎng)中為了維持關(guān)系網(wǎng)而做出生產(chǎn)和消費(fèi)決定，并由此創(chuàng)造價(jià)值的一組經(jīng)濟(jì)活動(dòng)“這個(gè)定義的內(nèi)涵和核心要素，探討創(chuàng)意產(chǎn)業(yè)中社會(huì)關(guān)系網(wǎng)建構(gòu)與維護(hù)以及臺(tái)灣十鼓文化村在此方面的實(shí)踐。研究發(fā)現(xiàn)，臺(tái)灣十鼓文化村的生產(chǎn)者網(wǎng)絡(luò)具有層級(jí)性和互動(dòng)性，而消費(fèi)者網(wǎng)絡(luò)本身的聯(lián)結(jié)度不是很強(qiáng)，基本依賴于生產(chǎn)者網(wǎng)絡(luò)而建構(gòu)，但是其與生產(chǎn)者的互動(dòng)又相對(duì)較弱。在未

3、來(lái)發(fā)展規(guī)劃中，十鼓文化村除了同質(zhì)行業(yè)、異質(zhì)行業(yè)、交叉行業(yè)等層面的拓展外，還可充分利用新媒體技術(shù)實(shí)現(xiàn)與消費(fèi)者的互動(dòng)。關(guān)鍵詞：臺(tái)灣文化創(chuàng)意產(chǎn)業(yè)，社會(huì)網(wǎng)絡(luò)，十鼓文化村，文化價(jià)值1童Abstract㈣Y刪1m9叭9帆叭8呲4叭9叭6吣’TodaythecreativehasbecomethebuzzwordofmodemsocialdevelopmentOnlycreative，tobuildcharacterandpersonalitytoa

4、ttractmoreattentionandincreasetheirinfluenceThus，thecreativeindustrieshavebecomeallimportantpartofglobaleconomicdevelopmentThekeytothedevelopmentofcreativeindustriesnotonlyinitscreativityitselfishowtocontributetotheconst

5、ructionofproductionandconsumptionandmaintenanceCulturalandcreativeindustriesinTaiwanstartedearlythedevelopmentisalsomoreprominentInthisstudyselectedinJanuary2007theofficialopeningoftheTenDrumCultureVillageinTaiwan嬲theres

6、earchobjectbaSedonJasonPotts，SmartCunninghanlJohnHartle’SdefinitionofcreativeindustriessuchaSthe”socialnetwork”perspective，usingliteraturereviewcaSeanalysis，researchmethods，toclarifythecreationandthecreativeindustriesare

7、includingthemaintenanceofsocialrelationsandsocialnetworksinordertomaintainthenetworkofrelationshipsandtomakeproductionandconsumptiondecisions，andthusasetofvalue—creatingeconomicactivitythemeaninganddefinitioncoreelements

8、ofsocialnetworksinthecreativeindustries，constructionandmaintenance，andtheTenDrumCultureVillagepracticeinthisregardStudyfoundthattheproducernetworksoftheTenDrumCultureVillageishierarchicalandinteractiveThedegreeofconsumer

9、networkconnectionitselfisnotverystrong，thebasicconstructionofnetworksdepends011theproducerbutitsinteractionwiththeproducersandrelativelyweakInthenextdevelopmentplantheTenDrumCultureVillageindustriesinadditiontohomogeneou

10、s，heterogeneousindustrytheexpansionofcrossindustryandotherlevels，butalsomakesfullUSeofnewmediatechnologytoachieveinteractionwithconsumel瞎Keywords：CulturalandcreativeindustriesinTaiwan，SocialnetworkTenDrumCultureVillage，C