商業(yè)銀行內(nèi)部營(yíng)銷對(duì)員工工作滿意度的影響研究.pdf

1、分類號(hào):UDC:密級(jí):畏戶下了:南昌大學(xué)研究生學(xué)位論文商業(yè)銀行內(nèi)部營(yíng)銷對(duì)員工工作滿意度的影響研究StudyorltheInfl一leneeofInternalMarketingontheSatisfaetionofEmPloyeeJobSatisfaetioninChineseCommereialBank嚴(yán)蔓培養(yǎng)單位(院、系):經(jīng)濟(jì)與管理學(xué)院指導(dǎo)教師姓名、職稱:陳運(yùn)娟教授指導(dǎo)教師姓名、職稱:管理學(xué)碩士中請(qǐng)學(xué)位的學(xué)科門類:管理學(xué)學(xué)科專業(yè)名

2、稱:技術(shù)經(jīng)濟(jì)及管理論文答辯日期:答辯委員會(huì)主席:評(píng)閱人:年月日AbstraetABSTRACTNowtogetherwiththedeveloPmentandinnovationinfinaneialindustryallovertheworld，ChineseCommercialBanksarenotonlyfacingthefiereeeomPetitionfromdomestiebankingindustr)尸，butalsofa

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4、eresult15thatChineseCommercialBankshaslostalargenurnberofeustomers.Atthesametime，withthedeveloPmentoffeignbanks，therequirementofhighlyskilledandexperiencedPerS0n.Foreignbanksrelayonitsadvantagesonfulld，theycanProvidebett

5、erjobehanee，jobtraining，PlanonoeeuPationcareerandmeeomftableenvironmentofWorkingthanChineseCommereialBanks.Thestaffsinfeignbaxikscanhaveabrilliantfuture.Theresult15thatChineseCommercialBaxlkshavelostalargenumberofemPloye

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8、lueneeanalysisoninternalmarketingtoemPloyee，5satisfaction.TheresulteanverifytheassumPtionthatthehighersatisfaetionlevelemPloyeesPraeticetointernalmarketingthemoresatisfaetiontheygetinworkingPlace.Theresearehelassifiedthe

9、staffsb廠theireharaeteristies.andPreParesthediffereneeattitudetowardinternalmarketingjobsatisfaction.Thereseareh15alsointendtoProvidesuggestiontoimPlementofintemalmarketing.reducewastagerateofsomeideasandimProvetheeffieie