變革與融合：論電視的新媒體化生存.pdf

1、湘潭大學(xué)碩士學(xué)位論文變革與融合：論電視的新媒體化生存姓名：李銳申請學(xué)位級別：碩士專業(yè)：新聞學(xué)指導(dǎo)教師：樊昌志20080416IIAbstract The Internet is developing rapidly with the advantages of digital technology, which is being widely used in the world. Characteri

2、zed by its swiftness, synchronizing transmission and broad coverage, the Internet has grown to be the forth media giant, following TV, broadcasting and newspapers. And it is gradually taking th

3、e lead with edges of the latter three. As a result, traditional media forms are increasingly shadowed by the challenges exerted by the Internet. During the past technological revolutions in the

4、 media world, all the media forms, old and new, shuffled and reconstructed themselves under the pressure of changes and challenges. Now along with the cruel competition are new traits we have

5、 never experienced before. In this situation, each media form has to seek a new way in order to survive and develop. One of the solutions they find is to compromise with the new comer. As

6、 the head of traditional media, TV is no exception. In this these，the author will first analyze the opportunities and challenges in the digital transmission age, then there is a specific expla

7、nation on solution for TV- - - - reformation and combination, in which the Web TV is put forward as a key point. Also being discussed are the advantages of this solution, its marketing strateg

8、ies and profit- gaining mode. In the author’ s view, the networking of information which requires the use of multimedia is an overwhelming trend in the age of digital transmission. It has incl

9、uded the functions of voice frequency, video frequency, voice and text.Therefore, traditional TV’ s blending with the Internet, especially the application of Web TV, is the best developing strate