從報刊廣告宣傳看中國抗戰(zhàn)的全民性——以《申報》抗戰(zhàn)廣告為例（1936—1937年）.pdf

1、首都師范大學碩士學位論文從報刊廣告宣傳看中國抗戰(zhàn)的全民性——以《申報》抗戰(zhàn)廣告為例（1936—1937年）姓名：李曉娟申請學位級別：碩士專業(yè)：中共黨史指導教師：史桂芳20080501AbstractThenewsFIaperadsofAntiJapaneseWarwasoneoftheformsteflecttheChinesenationagainstforeignaggressionwhichhasitsriell瞰oricalsi

2、gnificanceandprofoundacademicvalueAsdomesticscholars’researchontheSinoJapaneseW茁mainlyfocusonpolitical，economicdiplomaticandmilitaryaspects，theimpactofbigmediaadvertisinghasnotbeenstudied，SOitCanbesaidthatthisisavirginla

3、nd111iSarticlethroughtheadsof‘declarafion’newspaperwhichhadagreataffectduringtheAntiJapaneseWatlookcdattheentirenationalcharacterandthejusticeof吐leSineJapaneseWar’anditsencouragingpowerforthepeopleThearticleisdiVI‘dedint

4、ofoursectionstogiveabasicevaluationandsummaryoftheresistanceadsof“declaration’newspaperduringtheAntiJapaneseWar(19361937)ThefirstehaptergivesabriefintroductionoftheoriginofChinasnewspapersandtheemergenceofmodernChinesene

5、wsp印eladsandtheoriginofChineseadsandtheoriginofmodernadvertisingandthedevelopmenthistoryofthe”declaration”newspaperevolutionofadvertising；Chapter2givesaclassificationofthe”declarationnewspaperadsfromcontentandcategory；Ch

6、apter3isthefocusofthearticle，focusingonanalysingthecontentoftheAntiJapaneseWaradssuchaStheculturallifeofsupplies，luxurygoods，pharmaceuticalandbooksandindividualpatrioticindustrialist，nationalenterprisesheroicdeeds。summin

7、guptheWarofresistanceadswiththetimes，targeted，andcalledonthenationalcharacterandcharacteristics，settingoutthattheAnti—JapaneseWaradscallstrengthenthewholenation’Ssolidarity，cohesioneconomicdevelopmentandexposeenemyoftheb

8、arbaricacts，andpromotetheunityandcooperationamonga11dassesandinspiringthenationalspiritetc；Chapter4reviewsthehistoricalvalueandpraeticalsignificanceofthe”declaration’newspaperadsduringthewarofresistance，fromahistoricalpo

9、intofview，theWarofresistanceduringthepatrioticadvertisingaspeopleexperiencethewarhistory，diverseandrichhistorica!materiais，hasastronghistoricalvalueFromthepracticalpointofviewtheAmi—JapaneseWarofadvertisingCallawakenpeop

10、letememberhistorycherishpeace，especiallyagainsttheJapanesefascism，militarismriseagainandtheChineseandJapanesepeoplegenerationaftergenerationthedesiretocontinuefriendlyrelationsandgivesomeinspirationandexperienceforthemod