論特許經(jīng)營的若干法律問題.pdf

1、Y86Zt76對外經(jīng)濟貿(mào)易大學(xué)在職法律碩士(EJM)學(xué)位論文論文題目：論特許經(jīng)營的若干法律問題主題詞：特許經(jīng)營法律沖突知識產(chǎn)權(quán)保護研究生姓名：吳敬清導(dǎo)師姓名：蘇號朋教授寫作時間：2005年3月2005年10月ABSTRACTInrecentyearsfranchisinghasgraduallybecomeapopularhotspottopic，whichattractssomuchpublicattentionAsanimporta

2、ntbusinessmode，franchisinghasfirmlyrootedinthemarketeconomycountriesConcurrently，ithasbeenalsoplayingamoreandmoresignificantroleinthemixedorstateownedeconomycountriesSinceChinalmplementedthereformandopenpolicythereformha

3、sreachedwonderfulachievementinmanyspheresaswellasinthesphereofcirculationAsafreshmanincirculationsphere，franchisinghaspouredintothenewtheoreticnourishmentandlhebrand，newmodeIsystemfortheChineseCommercialstructurereorgani

4、zationandthestateownedenterprise’sreformItcanbeforecastedtheintroductionoffranchisingisarevolutioninChinamicroscopiceconomicsystemItwillhaveaprofoundimpactontheestablishmentandperfectionofthemarketeconomyorderaswelIasthe

5、promotionoftheChinesecommercialcivilizationAftertheIalesttenyears’development1heChinesefranchisingmarketismoreandmoremature／fullblownInretailing，cateringandservingindustrytherehavealreadyemergedagroupofwell—knownfranchis

6、ingbrandssuchasLianhuaandHualian(supermarket)，Ouanjude，DonglaisunTongrentang，F(xiàn)ornet，and5i5JetcNotwithstanding，duetofranchising’sentranceofChinamarketforashortperiod，thepubliclackbasicknowledgeoffranchisingwithshallowover

7、allunderstandingThedegreeofcommercialmodernizationinChinaisrelativelylowparticularlythelegislationconcerningfranchisingcomparativelyfallsbehindpracticeSomeissuesemergedduringthecourseofdevelopmentAbsenceofnecessarymarket

8、investigationandhardwarepreparations，somepeoplehastilyplungedintothetideoffranchising，asaresult，theywerekickedoutorsubmergedintotheideForexampletheso—calledChineseMacDonald”RedSorghum”brandandreputablebrand”Shaoezai”Even

9、800BuyaJapanesewellknownfranchisingbrandhasevermetitsWaterlootheratherthatthefreshmaninvolvedinfranchisingThereforeitisfmmnenlandurgenttounderstandthefundamentafprinciplesandobjectivelytreatnewissuesinfranchisingpractice

10、forenterprises。ownestablishmentoffranchisingsysteminfavorofhealthydevelopmentoffranchisingTodiscusstherelevantlegalissuesinfranchisingpracticeisbeneficialtothelegislationonfranchisingandestablishmentofasoundlegalenvironm