外文翻譯----色彩對網站吸引力和用戶認知過程的影響

1、 本科生畢業(yè)論文外文翻譯 本科生畢業(yè)論文外文翻譯（2012 2012 屆） 屆）課題名稱： 課題名稱：基于行業(yè)區(qū)分的企業(yè)網站色彩設計的研究 基于行業(yè)區(qū)分的企業(yè)網站色彩設計的研究 學生姓名： 學生姓名： 學 號： 號： 200808301105 200808301105 專業(yè)班級： 專業(yè)班級：

2、 電子商務 電子商務 081 081 班 指導教師： 指導教師：姓名 姓名 學科 學科 電子商務 電子商務 職稱 職稱 講師 講師 年 月 日1fun and pleasure into people’ s lives [7,11].In addition to their functional characterist

3、ics, interactive systems must be regarded as conveying feelings through visual sensory modalities.In the present study, we sought to enhance current understanding of one perceptual feature, namely colour, in a type of in

4、teractive system where aesthetics and attractiveness constitute a particular challenge: the Website. Here, users’ initial feelings are crucial, as it is during the first few seconds of interaction that users or ’’visitor

5、s’’ decide whether or not to continue navigating the Website [12–14].Lindgaard et al. [15] showed that users’ first impressions are constructed in about 50 ms and appear to be stable over time. They allow users to develo

6、p an aesthetic impression of the Web page,which influences their subsequent navigation. Since visitors’ preferences are based on the Website’ s aesthetic features [16,17], our objective was to analyze one particular perc

7、eptual feature that contributes considerably to first impressions: Website colour. Colours have the potential to affect our perceptions, emotional reactions and behavioural intentions [18]. However, little research has b

8、een done on the impact of colours in Internet-based environments and only a handful of researchers have conducted studies on this topic in recent years e.g., [19,20]. With a view to filling this gap, the aim of our study

9、 was twofold:–identifying colours that Website designers and users find appealing;–determining whether some colours favour Website visitors’ navigation and cognitive processes.To this end, we carried out two experimental

10、 studies. The first one investigated the preferences expressed by designers and users when they were shown Website homepages in 23 different colours. The second one analyzed how the use of three different colours (select

11、ed on the basis of the results from the first study) in Website design influenced interactions between visitors and three different versions of the same Website. We argued that the role of colours is essential not only w

12、hen accessing a site and navigating it, but also after the actual interaction has come to an end and users exploit the information they have just obtained from the site. Before describing these studies, we present their

13、theoretical framework, in order to underline both the importance of perceptual and aesthetic features (e.g., colours) in terms of the affects or emotions they convey, and their influence on users’interactions with system

14、s.2 Emotions, aesthetics and coloursFor years, researchers showed little or no interest in the possible links between emotion and cognition, and between usability and users’ emotions and aesthetic feelings. Only recently

15、 have they sought to draw these different threads together. We therefore begin by briefly characterizing emotions and their relationship with cognition, as well as their implications for product design (§2.1).We the