【中英雙語(yǔ)】198關(guān)于校園大學(xué)生網(wǎng)絡(luò)消費(fèi)和網(wǎng)絡(luò)營(yíng)銷策略有關(guān)的外文文獻(xiàn)翻譯成品：大學(xué)生網(wǎng)絡(luò)消費(fèi)特點(diǎn)與企業(yè)網(wǎng)絡(luò)電子營(yíng)銷戰(zhàn)略（中英文雙語(yǔ)對(duì)照）

1、此文檔是畢業(yè)設(shè)計(jì)外文翻譯成品（ 含英文原文+中文翻譯） ，無(wú)需調(diào)整復(fù)雜的格式！下載之后直接可用，方便快捷！本文價(jià)格不貴,也就幾十塊錢！一輩子也就一次的事！外文標(biāo)題：Characteristics of college students' Internet consumption and enterprise's strategies in E-marketing外文作者：Zhao Tiancheng文獻(xiàn)出處:Confer

2、ence on Environmental Science and Information Application Technology,2010 (如覺(jué)得年份太老，可改為近 2 年，畢竟很多畢業(yè)生都這樣做)英文 2450 單詞，16883 字符(字符就是印刷符)，中文 4200 漢字。Characteristics of college students' Internet consumption and enterprise

3、's strategies in E-marketingAs a current college student and based on his own Internet consumption experience, the author points out the characteristics of college students' Internet consumption and its changes a

4、fter the analysis of various data. He utilizes the economic principles and E-marketing knowledge to indicate that enterprises should timely take practical coping strategies when conducting E-marketing, in addition, speci

5、fic strategies are also given to enterprises from various perspectives and finally some rational proposals are put forwards for the development of enterprises.Key words:College Students,Internet Consumption,Electronic Ma

6、rketing (E-marketing),strategyI. INTRODUCTIONThe rapid development of internet technology makes the fourth medium—network occupy an important position in people's lives like other 3 mediums---newspapers, radio and te

7、levision. In recent years, emerging internet consuming industry is stand in the inconstant market of fierce competition must give a constant attention to the consumption characteristics of college students and take activ

8、e coping strategies so as to realize the ladder-type growth in corporate profits.II.CHARACTERISTICS OF COLLEGE STUDENTS’ INTERNET CONSUMPTIONGenerally speaking, the behavior of on-line consumption in college students

9、 can be divided into two categories: virtual consumption and Internet transactions. Virtual consumption mainly refers to the consumer behavior in on-line games with virtual product as consumer objects. In comparison, onl

10、ine transactions have a broader scope, to which any real online consumer behaviors belong. Specifically speaking, as the new leading group of social trends, college students are keen to the convenience, low price and div

11、ersity that brought by on-line consumption.A. Diversified consuming demandCollege students have both the need of basic means of subsistence, as well as consumption of learning, social interaction, entertainment, communic

12、ations, and love. What the college students can dominate is the living expenses supplied by parents. Young people’s interests are manifold and their social intercourses are also complex, so their consuming types own the

13、features of multiplicity and complexity. The consuming feature of diversity especially embodies in Internet consumption. Internet game is an indispensable entertainment activity in college students’ life, so large number

14、 of virtual consumption appears; with the rise of Internet bookstores such as Zhuoyue and Dangdang, coupled with low prices and convenient logistics, Internet book purchase has become one of fashion lifestyles for colleg

15、e students; besides, there are various commodities sale Internet including clothes, MP3, camera, computer and etc. Therefore, diversified Internet consumption has covered almost all consuming areas.B.Consumption bandwago