[雙語翻譯]外文翻譯--令人愉悅馬來西亞主題公園的顧客體驗、滿意度和忠誠度（英文）

1、Research paperMake it delightful: Customers' experience, satisfaction and loyalty in Malaysian theme parksFaizan Ali a, Woo Gon Kim b, Jun Li b, Hyeon-Mo Jeon c,na College of Hospitality Loureiro, Miranda, Slatten

2、et al., 2011). In so doing, scholars are chal- lenging the supremacy of customer satisfaction in developing loyalty. Researchers consider emotions to be important outcomesContents lists available at ScienceDirectjournal

3、homepage: www.elsevier.com/locate/jdmmJournal of Destination Marketing Li, Wong, Wakefield Zeithaml, Bitner, Ryu et al., 2012; Walls et al., 2011). Based on the literature, this study sees customer interaction with s

4、ervice provider or staff as a possible determinant of customer delight and satisfaction.2.1.3. Interaction with other customers Theme parks are examples of service experiences consumed in a group setting, where the behav

5、iour of other customers influ- ences the consumer. This is because customers have a high level of contact with each other (Grove Kao et al., 2008; Mossberg, 2007; Walls et al., 2011; Zeithaml et al., 2006), which can po

6、tentially affect their satisfaction and delight. Earlier scho- lars, such as Brady and Cronin (2001) and Rust and Oliver (1994), also discussed the significance of the interaction with other cus- tomers during service de

7、livery. Lovelock (1996) posited that astimulating and exciting audience can enrich a service experience. Scholars have addressed the influence of other customers in a service environment from both cognitive and affective

8、 perspec- tives. Under the cognitive perspective, researchers assume the customer cognitively appraises the behaviour and appearance of the other customers relative to his/her own behaviour. This idea is in line with soc

9、ial comparison theory (Jani Festinger, 1954). An alternative route researchers have taken that can be classified under the cognitive approach is to assume that custo- mers compare the behaviour of others in that setting

10、 to the be- haviour of the ideal customer (Huang Kim et al., 2013; Torres Kim et al., 2013). Some scholars proposed an- other conceptualization of customer delight: an extreme level of satisfaction (Berman, 2005; Kumar

11、 Finn, 2005). Since scholars define the concept of delight in various ways, they employ different scales to measure the concept (Kim Loureiro, 2010). Others, such as Oliver (1997) and Kumar, Olshavsky, and King (2001),

12、 have used a single item, 'feel delighted', which certain researchers have later criti- cised as it does not measure the complexity of customer delight. Finn (2005) improved the measurement scale for delight by p

13、ro- posing three items: 'delighted', 'gleeful' and 'elated'. Loureiro (2010) used two items, 'enchantment' and 'delighted'. Kim et al. (2013), in a recent study on the hospitality

14、industry, also adopted three items proposed by Finn (2005) and reported a high level of validity for these measurement items. This study therefore adopts that same measurement scale and includes three items to oper- atio

15、nalize customer delight.2.3. Customer satisfactionSatisfying customers is the ultimate goal of every business, due to its potential impact on repeat purchasing behaviour and profits (Kim, Li, Ryu et al., 2012). The defi