[雙語翻譯]---vi設(shè)計(jì)外文翻譯--電子設(shè)計(jì)雜志中的視覺識(shí)別（原文）

1、1877-0428 © 2016 The Authors. Published by Elsevier Ltd. Open access under CC BY-NC-ND license. Selection and/or peer-review under responsibility of Prof. Dr. Hafize Keser Ankara University, Turkey doi: 10.1016/j.s

2、bspro.2016.06.184 Visual Identity of Electronic Design Magazines * Assistant Professor, GaziUniversity Faculty of Fine Arts VCD Dept, Abstract The changing concept of publication in the light of advanced computer techn

3、ologies, has transformed into electronic publication where e- needs of reaching information faster 1. The Development of Electronic PublishingA person is in need to learn what is happening around her/him, to announce w

4、hat happened to her/him, and totransmit his/her ideas to others. She/he has facilitated from various methods for transmitting the information that she/he has. The ideas expressed through signs and symbols at the beginni

5、ng, have gained a new dimension with writing, reached to masses with the invention of the printing press and could be transmitted to future generations without losing their meaning. Henri Berr, in his introduction of

6、Geor Le Journal have played a crucial role in the search for the truth. Script created the talking matter and the press multiplied it endless times and made it eternal. Th chnologies that develop in time and the usage o

7、f personal computers in desktop publishing starting from the 1980s increased the importance of publishing design. Therefore, this enabled the production of designs with impressive visuals and communicating these design

8、s to the readers. Gradually, publishing ceased to be paper-dependent and is offered to the reader in ways specific to the electronic medium. Electronic publishing, which emerged as an alternative way to the increasing

9、press and distribution expenses, is a highly preferred type of publishing by the authors and readers. The term e-publishing, defined as the information, which is constituted, stored, processed and updated in computer ba

10、sis (Kist, 1989), was use to indicate the *Corresponding Author: . Tel.: +90 506 545 75 07 E-mail address: ozdenpektas@gmail.com Available online at www.sciencedirect.com© 2016 The Authors. Published by Elsevier Lt

11、d. Open access under CC BY-NC-ND license. Selection and/or peer-review under responsibility of Prof. Dr. Hafize Keser Ankara University, TurkeyProcedia - Social and Behavioral Sciences 83 (2016) 990 – 994 992 Özden

12、 Pekta? Turgut / Procedia - Social and Behavioral Sciences 83 ( 2016 ) 990 – 994 Flash is one of the popular formats in electronic design magazines because of being a leading technology with its artistic impact.

13、 It provides the designer various facilities in constituting motion pictures as it works basically vectorially and additionally as it supports Bitmap images. Numerous applications like animations, page flipping effect,

14、 theme songs that the reader can choose from, changing background images, interactive images, texts that follow the motion of the mouse can be applied to the design with special codes called actionscript. Finally, the

15、finished work can not only be viewed in almost every computer with SWF extension, but also with special saving options can be converted to document formats which can work by itself in the medium that it will be publishe

16、d. Flash e-magazines, many examples of which can be seen in the world of graphic design, are among the magazine types with the highest level of user interaction. The reader has the options to view the magazine full-scre

17、en or in one part of the screen on a chosen background. An image composed of repeating texture is placed in the background, in the middle of the screen in order to enhance the comprehensibility of the magazine. Therefo

18、re, the magazine is detached from the desktop image of the computer and the reader is enabled to focus easily to the magazine. This background image constituted by a texture, dr than one option. Mostly a thematic mediu

19、m is also created by the usage of sound that supports the background image. For instance, in Encore Magazine, among the 4 background options, the background of the magazine is covered with a sand image and the sounds

20、of sea gulls, waves and the voices of children running at the seaside are placed at the background. Sound, which is an important part of making sense of our environment, is very crucial in expressing the reality of the

21、 image in an electronic medium. Sound is a psychologically complementary element of the image size. The viewer generally tends to perceive sound and the image on the screen as a whole (K music that diversified, thanks t

22、o the developing technologies, made the e-magazines livelier and enhance the image and perpetuate the feeling of interaction for the readers. The background music found in many Flash of image and sound are in leading and

23、 complementary places varying from time to time. Between these two In the applications in which various elements like sound, image, animating, and video are used simultaneously, ional means, are enabled to take the auth

24、ority and gain power. The reader, different from the printed magazines, has the keyboard approvals, she/he can open or close the magazine whenever she/he wants, turn the pages, stop the videos and sounds and restart the

25、m. The most commonly used interaction method in the electronic magazines, is the application of holding the page from the corners, lifting it them and flipping it just like a page of a real magazine. This striking meth

26、od is used in the great majority of the Flash magazines. This application, which is thought for psychologically making the reader have the feeling of reviewing a printed publication virtually, is one of the methods of

27、navigating through the pages. Apart from this, navigation is made in the shape of page icons opened face-to-face at the bottom of the page or with forward-backwards buttons. In some magazines like Bigmag the Bak example

28、, with a different understanding visual follow-up is facilitated through placing small preview images of the related pages on the stripe at the bottom of the page. Common buttons like forward/backwards, volume/mute, co

29、ntents, communication, and exit are placed in the spaces left at the top and bottom of the magazine, at the points where the reader can reach any time. The buttons that change their colour when the reader comes to the