安得物流營銷與資源整合戰(zhàn)略方案設(shè)計

1、安得物流營銷與資源整合戰(zhàn)略方案設(shè)計安得物流營銷與資源整合戰(zhàn)略方案設(shè)計目錄目錄.........................................................................................................................................3第一部分前言......................................

2、.........................................................................................5安得企業(yè)診斷與方案設(shè)計思路...............................................................................5第一章1.1安得企業(yè)診斷與選題依據(jù)....................

3、.....................................................................51.2方案設(shè)計的思路與內(nèi)容............................................................................................81.3方案的特點與創(chuàng)新.................................

4、.................................................................12第二部分安得企業(yè)戰(zhàn)略與核心競爭力構(gòu)建...............................................................................15第二章安得SWOT分析與企業(yè)發(fā)展戰(zhàn)略....................................

5、......................................172.1設(shè)計方法概述..........................................................................................................172.2安得SWOT分析....................................................

6、...............................................172.3安得企業(yè)發(fā)展戰(zhàn)略..................................................................................................19第三章安得目標(biāo)市場與核心業(yè)務(wù)設(shè)計............................................

7、...............................203.1設(shè)計步驟與設(shè)計方法概述......................................................................................203.2備選目標(biāo)市場設(shè)計..........................................................................

8、........................223.3安得物流目標(biāo)市場和核心業(yè)務(wù)設(shè)計......................................................................23第四章增值服務(wù)設(shè)計...............................................................................................

9、............314.1安得物流增值服務(wù)項目的提出..............................................................................314.2物流金融服務(wù).....................................................................................................

10、.....334.3配送增值服務(wù)..........................................................................................................434.4廢舊家電逆向物流服務(wù)...................................................................................

11、.......43第三部分安得營銷戰(zhàn)略設(shè)計.......................................................................................................52第五章安得物流一體化營銷體系的設(shè)計.........................................................................525.

12、1安得物流實施一體化營銷體系的意義..................................................................525.2安得物流一體化營銷現(xiàn)狀分析..............................................................................535.3安得物流一體化營銷體系的構(gòu)建......................

13、....................................................535.4安得物流一體化營銷體系構(gòu)建時應(yīng)注意的問題..................................................555.5效果評價....................................................................................

14、..............................58第六章安得物流大客戶營銷戰(zhàn)略設(shè)計.............................................................................606.1實施大客戶營銷戰(zhàn)略的意義..............................................................................

15、....606.2安得物流大客戶營銷現(xiàn)狀分析..............................................................................606.3大客戶營銷的流程設(shè)計..........................................................................................616.4大客戶營銷的主要策略

16、..........................................................................................626.5我國企業(yè)推行大客戶管理中存在的問題與對策..................................................66第四部分安得物流資源整合戰(zhàn)略設(shè)計.....................................

17、..................................................69第七章安得物流客戶資源整合方案設(shè)計.........................................................................707.1客戶物流需求的整合................................................................

18、..............................707.2客戶價值的整合.....................................................................................................72第八章安得物流運力資源整合方案設(shè)計..........................................................

19、...............778.1安得物流運力資源整合的必要性分析..................................................................778.2安得物流運力資源整合方案設(shè)計..........................................................................78第九章安得物流倉儲資源的整合——RDC選址優(yōu)化