財務(wù)管理作業(yè)

1、試說明SWOT分析法的原理及應(yīng)用。SWOT分析法的原理就是在通過企業(yè)的外部財務(wù)環(huán)境和內(nèi)部財務(wù)條件進(jìn)行調(diào)查的基礎(chǔ)上，對有關(guān)因素進(jìn)行歸納分析，評價企業(yè)外部的財務(wù)機會與威脅、企業(yè)內(nèi)部的財務(wù)優(yōu)勢與劣勢，并將它們在兩兩組合為四種適于采用不同綜合財務(wù)戰(zhàn)略選擇的象限，從而為財務(wù)戰(zhàn)略的選擇提供參考方案。SWOT分析主要應(yīng)用在幫助企業(yè)準(zhǔn)確定位與企業(yè)的內(nèi)部資源與外部環(huán)境相匹配的企業(yè)財務(wù)戰(zhàn)略乃至企業(yè)總體戰(zhàn)略。以SONY公司為例：Trytoexplainthe

2、principlesapplicationofSWOTanalysis.FundamentalsSWOTanalysisistobeinvestigatedbyanexternalfinancialenvironmentinternalcpatefinancialconditionsontherelevantfactsinductiveanalysisevaluationofenterprisefinancialexternaloppt

3、unitiesthreatsinternalfinancialstrengthsweaknessestheyincombinationsoftwoadaptedintofourdifferentquadrantsconsolidatedfinancialstrategicchoicetoprovidethereferenceschemeionffinancialstrategy.SWOTanalysisismainlyappliedin

4、theaccuratepositioningtohelpenterprisesenterpriseinternalresourcesexternalenvironmenttomatchthecpatefinancialstrategyaswellastheoverallcpatestrategy.InSONYcompanyfexample:內(nèi)部財務(wù)優(yōu)勢InternalfinancialadvantageSonysproductquali

5、tyassuranceStrongtechnologicalinnovationcapabilityProductdesignaestheticsEnterprisehasalonghistystrongcomprehensivestrengthLargescaleenterprisesstrongmanufacturingcapabilitiesadvancedequipmentExtensivedistributionchannel

6、s內(nèi)部財務(wù)劣勢InternalfinancialdisadvantageProductpriceisrelativelyhighThelaptopbatterydigitalcameraqualityproblemscausedbythenegativeeffectsMepowerfulcompetitsmobilephonesotherproductslackdifferentiation外部財務(wù)機會ExternalFinancial

7、OpptunityElectronicsmarketeconomicglobalizationDemfhighendelectronicproductstendTechnologyisdevelopingrapidlythroughouttheelectronicsindustryUSJapantoupgradepoliticalcooperationMergersacquisitionsstrategicalliancesImprov

8、ementofpeoplesaestheticrequirements外部財務(wù)威脅ExternalFinancialThreatTheglobalfinancialcrisisthesloweconomicrecoveryInvolvedinanumberofindustriesarerelativelystrongcompetitsElectronicsindustrymecounterfeitproductsDiaoyuIslsdi

9、sputeaffectChinamarketAstechnologycontinuestoupgradereplacetheproductmayoccurElectronicspricewar試說明SWOT分析法的原理及應(yīng)用。SWOT分析法的原理就是在通過企業(yè)的外部財務(wù)環(huán)境和內(nèi)部財務(wù)條件進(jìn)行調(diào)查的基礎(chǔ)上，對有關(guān)因素進(jìn)行歸納分析，評價企業(yè)外部的財務(wù)機會與威脅、企業(yè)內(nèi)部的財務(wù)優(yōu)勢與劣勢，并將它們在兩兩組合為四種適于采用不同綜合財務(wù)戰(zhàn)略選擇的

10、象限，從而為財務(wù)戰(zhàn)略的選擇提供參考方案。SWOT分析主要應(yīng)用在幫助企業(yè)準(zhǔn)確定位與企業(yè)的內(nèi)部資源與外部環(huán)境相匹配的企業(yè)財務(wù)戰(zhàn)略乃至企業(yè)總體戰(zhàn)略。以SONY公司為例：TrytoexplaintheprinciplesapplicationofSWOTanalysis.FundamentalsSWOTanalysisistobeinvestigatedbyanexternalfinancialenvironmentinternalcpatef

11、inancialconditionsontherelevantfactsinductiveanalysisevaluationofenterprisefinancialexternalopptunitiesthreatsinternalfinancialstrengthsweaknessestheyincombinationsoftwoadaptedintofourdifferentquadrantsconsolidatedfinanc

12、ialstrategicchoicetoprovidethereferenceschemeionffinancialstrategy.SWOTanalysisismainlyappliedintheaccuratepositioningtohelpenterprisesenterpriseinternalresourcesexternalenvironmenttomatchthecpatefinancialstrategyaswella

13、stheoverallcpatestrategy.InSONYcompanyfexample:內(nèi)部財務(wù)優(yōu)勢InternalfinancialadvantageSonysproductqualityassuranceStrongtechnologicalinnovationcapabilityProductdesignaestheticsEnterprisehasalonghistystrongcomprehensivestrengthL

14、argescaleenterprisesstrongmanufacturingcapabilitiesadvancedequipmentExtensivedistributionchannels內(nèi)部財務(wù)劣勢InternalfinancialdisadvantageProductpriceisrelativelyhighThelaptopbatterydigitalcameraqualityproblemscausedbythenegat

15、iveeffectsMepowerfulcompetitsmobilephonesotherproductslackdifferentiation外部財務(wù)機會ExternalFinancialOpptunityElectronicsmarketeconomicglobalizationDemfhighendelectronicproductstendTechnologyisdevelopingrapidlythroughouttheel

16、ectronicsindustryUSJapantoupgradepoliticalcooperationMergersacquisitionsstrategicalliancesImprovementofpeoplesaestheticrequirements外部財務(wù)威脅ExternalFinancialThreatTheglobalfinancialcrisisthesloweconomicrecoveryInvolvedinanu