市場(chǎng)營(yíng)銷07[1][1].11.12

1、市市場(chǎng)場(chǎng)營(yíng)營(yíng)銷銷MMAARRKKEETTIINNGG20072007年第年第4343期1111月5日1111月1212日?銷售管理銷售管理?營(yíng)銷觀點(diǎn)營(yíng)銷觀點(diǎn)?營(yíng)銷策略營(yíng)銷策略?品牌發(fā)展品牌發(fā)展?渠道管理渠道管理?營(yíng)銷策劃營(yíng)銷策劃?營(yíng)銷實(shí)戰(zhàn)營(yíng)銷實(shí)戰(zhàn)濟(jì)南興邦信息咨詢中心濟(jì)南興邦信息咨詢中心Tel:053186988301市場(chǎng)營(yíng)銷220072007年第4343期不懂不懂產(chǎn)品，你品，你還能在客能在客戶面前面前說些什么？些什么？.........

2、...........................24面對(duì)外資企業(yè)，何足懼哉？，何足懼哉？............................................................25美國(guó)大美國(guó)大選－－－－營(yíng)銷營(yíng)銷決勝...................................................................27營(yíng)銷營(yíng)銷新人制新人制勝四法寶四法寶........

3、...............................................................28帶好團(tuán)隊(duì)團(tuán)隊(duì)用對(duì)人.............................................................................29國(guó)際營(yíng)銷際營(yíng)銷學(xué)的中國(guó)學(xué)的中國(guó)經(jīng)驗(yàn)經(jīng)驗(yàn)................................................

4、...................31區(qū)域區(qū)域經(jīng)理調(diào)換調(diào)換法則...........................................................................31【品牌品牌發(fā)展】............................................................................................33缺乏深度溝通的品

5、牌只是空殼品牌缺乏深度溝通的品牌只是空殼品牌...............................................33從市從市場(chǎng)看中國(guó)名牌看中國(guó)名牌...........................................................................34產(chǎn)品品牌與企品品牌與企業(yè)品牌的混淆品牌的混淆...................................

6、........................35為產(chǎn)為產(chǎn)品安上心品安上心臟，給品牌品牌賦予靈魂予靈魂................................................36品牌品牌創(chuàng)建的左右手建的左右手...........................................................................37【渠道管理渠道管理】................

7、............................................................................38新產(chǎn)品渠道如何品渠道如何選擇選擇？...................................................................38只有只有強(qiáng)勢(shì)終強(qiáng)勢(shì)終端才有端才有強(qiáng)勢(shì)銷強(qiáng)勢(shì)銷量.................................

8、..........................40經(jīng)銷經(jīng)銷商起步的商起步的誤區(qū)...........................................................................42經(jīng)銷經(jīng)銷商如何商如何規(guī)避廠家避廠家壓貨壓貨...............................................................43渠道的渠道的發(fā)展制展制約了產(chǎn)品

9、品牌品品牌...........................................................44終端賣貨賣貨才是硬道理才是硬道理.......................................................................45【營(yíng)銷營(yíng)銷策劃策劃】.......................................................

10、.....................................46缺乏市缺乏市場(chǎng)營(yíng)銷場(chǎng)營(yíng)銷的商的商業(yè)策劃策劃...............................................................46行業(yè)會(huì)展如何利用明星會(huì)展如何利用明星.................................................................47【營(yíng)銷實(shí)戰(zhàn)營(yíng)銷實(shí)戰(zhàn)】