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1、<p>  Industrial design as a cross-cutting technology and the arts disciplines, it is closely related to the economy and to maintain its development and progress of society. It can be summarized: First, it services

2、for industrial mass production, making industrial products enhance the value and value-added. Second, It leads the fashion, to effectively stimulate consumption, so that consumers not only use the product at the same tim

3、e, but also enjoy the new technology and material; Third, it puts techn</p><p>  工業(yè)設(shè)計(jì)作為貫穿各領(lǐng)域的技術(shù)與藝術(shù)學(xué)科密切相關(guān),以維持其經(jīng)濟(jì)和社會(huì)的發(fā)展和進(jìn)步。它可以簡(jiǎn)要地概括為:第一,它服務(wù)于工業(yè)大規(guī)模生產(chǎn),制造工業(yè)產(chǎn)品的價(jià)值和提高增值。第二,引領(lǐng)時(shí)尚,有效地刺激消費(fèi),這樣消費(fèi)者不僅經(jīng)常使用產(chǎn)品同時(shí),而且具有新技術(shù)和材料。第三,

4、提出了技術(shù)與市場(chǎng)聯(lián)系起來(lái),使產(chǎn)品提升競(jìng)爭(zhēng)力。最后一點(diǎn),它能夠帶來(lái)的創(chuàng)新企業(yè)。因此,經(jīng)濟(jì)發(fā)展的需要工業(yè)設(shè)計(jì)已成為不可或缺的國(guó)家的經(jīng)濟(jì)建設(shè)。</p><p>  Product design is the principal part and kernel of industrial design. Product design gives uses pleasure. A good design can bring

5、 hope and create new lifestyle to human.</p><p>  In spscificity,products are only outcomes of factory such as mechanical and electrical products,costume and so on.In generality,anything,whatever it is tangi

6、bile or intangible,that can be provided for a market,can be weighed with value by customers, and can satisfy a need or desire,can be entiled as products.</p><p>  Innovative design has come into human life.

7、It makes product looking brand-new and brings new aesthetic feeling and attraction that are different from traditional products. Enterprose tend to renovate idea of product design because of change of consumer's life

8、style , emphasis on individuation and self-expression,market competition and requirement of individuation of product. </p><p>  Product design includes factors of society ,economy, techology and leterae hum

9、aniores.</p><p>  Tasks of product design includes styling, color, face processing and selection of material and optimization of human-machine interface.</p><p>  Design is a kind of thinking of

10、 lifestyle.Product and design conception can guide human lifestyle . In reverse , lifestyle also manipulates orientation and development of product from thinking layer.</p><p>  產(chǎn)品設(shè)計(jì)是工業(yè)設(shè)計(jì)的主體和核心。產(chǎn)品設(shè)計(jì)給用戶帶來(lái)享受,一

11、個(gè)好的產(chǎn)品設(shè)計(jì)給人帶來(lái)希望并創(chuàng)造新的生活方式。</p><p>  產(chǎn)品設(shè)計(jì)的主要任務(wù)是解決人與物之間的關(guān)系問題。以汽車設(shè)計(jì)為例:從工業(yè)設(shè)計(jì)的角度考慮,要考慮汽車的安全性、舒適性及造型美等方面;從人機(jī)工程的角度出發(fā),設(shè)計(jì)使得汽車易于駕駛、操縱,乘坐空間與內(nèi)部裝飾宜人、座位舒適、適合個(gè)人的審美時(shí)尚等問題??紤]汽車的主動(dòng)安全性、被動(dòng)安全性,體現(xiàn)以人為本,保護(hù)駕駛員和乘客的安全。</p><p>

12、;  創(chuàng)新的設(shè)計(jì)已經(jīng)進(jìn)入人類生活之中。它讓產(chǎn)品煥然一新,帶來(lái)與傳統(tǒng)產(chǎn)品不同的美感和吸引力。由于消費(fèi)者的生活方式改變、強(qiáng)調(diào)個(gè)性化與自我表現(xiàn)、激烈的市場(chǎng)競(jìng)爭(zhēng)以及產(chǎn)品差別化的需要,企業(yè)更新產(chǎn)品的創(chuàng)新理念已經(jīng)成為大勢(shì)所趨。</p><p>  產(chǎn)品設(shè)計(jì)應(yīng)該包含社會(huì)、經(jīng)濟(jì)、技術(shù)、人文等因素。</p><p>  產(chǎn)品設(shè)計(jì)的任務(wù)包括:產(chǎn)品外觀造型設(shè)計(jì)、色彩方案設(shè)計(jì)、表面處理工藝設(shè)計(jì)、材質(zhì)選擇設(shè)計(jì)、優(yōu)化

13、人機(jī)界面設(shè)計(jì)。</p><p>  設(shè)計(jì)是對(duì)生活方式的一種思考,產(chǎn)品及其設(shè)計(jì)觀念,起著引導(dǎo)和提示生活的作用,反過來(lái)生活方式也從思想觀念的層面上左右著產(chǎn)品的定位和發(fā)展方向。</p><p>  With the development of science and technology ,more and more attention is paid to austerity of envi

14、ronmental promblems ,such as polluting of atmosphere,destroy of forest, soilerosion,land desertification, water resource polluting, a great deal of species becaming extinct,exhansting of petroleum , natural gas and coal

15、and so on . A designer should have a strong consciousness of protecting environment and to make his\her design to be based on avoiding destroying environment and saving natural rec</p><p>  In modern industr

16、ial economy, the product design is often to serve the people, just from the people to meet needs and solve the problem as the starting point, and do not consider the follow-up products, use of resources and energy consum

17、ption and emissions on the environment and other ecological problems. “3r” principle in the design concept under the influence from the "people-oriented" towards the "harmony between man and nature" o

18、f green design, while respecting the needs of people, but also </p><p>  隨著科技的發(fā)展,人們?cè)絹?lái)越認(rèn)識(shí)到環(huán)境問題日益嚴(yán)重,大氣污染、森林破壞、水土流失、土地沙漠化、水資源污染、大量物種滅絕、石油、天然氣、煤等資源枯竭。作為工業(yè)設(shè)計(jì)師,應(yīng)該有強(qiáng)烈的環(huán)境保護(hù)意識(shí),使得自己的設(shè)計(jì)建立在不破壞環(huán)境及節(jié)約自然資源的基礎(chǔ)上。</p>&

19、lt;p>  在現(xiàn)代工業(yè)經(jīng)濟(jì),產(chǎn)品設(shè)計(jì)經(jīng)常是為人民服務(wù),就從人們滿足需求和解決這個(gè)問題為出發(fā)點(diǎn),并沒有考慮到后續(xù)產(chǎn)品,利用資源和能源消耗和污染物排放減少對(duì)環(huán)境和其它生態(tài)問題。”3r”原則在設(shè)計(jì)理念的影響下對(duì)“以人為本”在“天人合一”的綠色設(shè)計(jì)的,尊重人們?nèi)找嬖鲩L(zhǎng)的需求,還要考慮生態(tài)系統(tǒng)的安全。循環(huán)經(jīng)濟(jì)模式下的工業(yè)設(shè)計(jì)的設(shè)計(jì)理念,把人與自然和諧共處,共同發(fā)展首先,使用和校準(zhǔn)理論的系統(tǒng)所有行為的工業(yè)設(shè)計(jì),從產(chǎn)品設(shè)計(jì)之初得到優(yōu)先考慮宏觀

20、環(huán)境,注重產(chǎn)品的協(xié)調(diào)運(yùn)行的各種要素的過程中為了達(dá)到系統(tǒng)優(yōu)化。在這里,環(huán)境因素的出發(fā)點(diǎn)是全部的設(shè)計(jì)和終點(diǎn),經(jīng)過設(shè)計(jì),努力地提高和降低產(chǎn)品的生產(chǎn)、使用、循環(huán)工藝。所以綠色設(shè)計(jì)的產(chǎn)品是在“天人合一”思想的指導(dǎo)下達(dá)到人與自然和諧發(fā)展的基本原理,一個(gè)綜合優(yōu)化的工業(yè)設(shè)計(jì)的新概念。</p><p>  For industry design, the core of green design is "3R"

21、,namely Reduce,Recycle and Reuse.It is necessary not only to reduce consunption of substance and energy sources,and reduce letting of harmful substance,but also to classified reclaim, recycle and reuse products and parts

22、 conveniently.Green design is not only technical ,but also an innovative idea. It requires designer to give up some rat-fuck method excessively emphasizing at the style of products, and to focus on the real innovative. H

23、e or sh</p><p>  For materials,stock and regeneration of raw materials, consumption and pollution of environmental energy during obtaining materials,machining performance in follow-up manufacturing,low consu

24、mption and low pollution of energy ,and reclaimable during discarded should be considered.</p><p>  Problems of manufacturing are that pollution should be reduced or died out during beginning of manufacturin

25、g.</p><p>  Consideration on packing, transporting , sale, ect. is meant the environmental performance of packaging, green packing ,good performance of transportation ,decreasing self weight , reducing energ

26、y consumption , localized production and reducing consimption of work flow.</p><p>  Consideration on the use of product concerns with waste of energy and resources while produces are used , the modularizati

27、on of environmental performance , recombined ability , and the mades of using product while products are renewed , as well as other factors.</p><p>  Easy disassembled feature , convenient decomposition and

28、classification , reclaaimable and reusable features of materials, and recombined feature of parts or removes for other use should all be considered during the period while products are renewed , as well as other factors.

29、</p><p>  Easy disassembled feature, convenient decomposition and classification , reclaimable and reusable features of materials, and recombined feature of parts or removed for other use should all be consi

30、dered during the period while products are discarded .</p><p>  Clean energy souces should be Considered , such as solar ernergy , water, electricity and wind power .Clean materials concern with low pollutio

31、n , innocuity, disaggregation and reclaimable . Clean manufacturing process is meant production with energy saving and environment protection while used, and reclaimable while discarded.</p><p>  Regeneratio

32、n and reuse of parts are powerful measure of sustainable strategy. The fact has proved that through disassembly and analysis the proportion of reusable material would be higher after improving design and retread.</p&g

33、t;<p>  對(duì)工業(yè)設(shè)計(jì)師而言,綠色設(shè)計(jì)的核心是“3R”,即“減少”(Reduce)、“再循環(huán)”(Recycle)和“再利用”(Reuse)。不僅要盡量減少物質(zhì)和能源的消耗、減少有害物質(zhì)的排放,而且要使產(chǎn)品及零件能夠方便的分類回收,并再生循環(huán)或重新利用。綠色設(shè)計(jì)不僅是一種技術(shù)層面的考慮,更重要的是一種觀念上的變革。要求設(shè)計(jì)師放棄那種過分強(qiáng)調(diào)產(chǎn)品在外觀上標(biāo)新立異的做法,而將重點(diǎn)放在真正意義上的創(chuàng)新上面,已一種更為負(fù)責(zé)的方法

34、去創(chuàng)造產(chǎn)品的形態(tài),用更簡(jiǎn)潔、長(zhǎng)久的造型使產(chǎn)品盡可能地延長(zhǎng)其使用壽命。</p><p>  從材料方面要考慮:原材料的存量和可再生性,獲取材料時(shí)的環(huán)境能源的消耗與污染,后續(xù)加工時(shí)環(huán)境材料的易加工性,低能耗性、低污染性,報(bào)廢時(shí)的可回收性。</p><p>  從加工制造方面要考慮:加工制造階段需要將污染減至最少,或?qū)⑽廴鞠麥缭谏a(chǎn)過程初始階段。</p><p>  從包

35、裝、運(yùn)輸、銷售等方面要考慮:包裝的環(huán)境性能、綠色包裝,良好的可運(yùn)輸性、降低自重、減少能耗,當(dāng)?shù)鼗a(chǎn)及減少物流過程消耗。</p><p>  從產(chǎn)品的使用階段考慮:使用中的能耗、資源消耗。產(chǎn)品更新?lián)Q代時(shí)環(huán)境性能的模塊化、可重組性、產(chǎn)品的使用模式等因素。</p><p>  從產(chǎn)品的報(bào)廢階段考慮:易拆卸性,便于分解和分類,材料可回收性和可再利用性,零部件可重組性或移作它用等因素。</p

36、><p>  清潔的能源:如考慮太陽(yáng)能、水電、風(fēng)力的清潔燃料;清潔的材料,涉及低污染、無(wú)毒、易降解和可回收性;清潔的制造過程,考慮低能耗、少排放的制造;清潔的產(chǎn)品,涉及使用中節(jié)能、環(huán)保、報(bào)廢后的回收。</p><p>  零部件的再生利用濕可持續(xù)戰(zhàn)略的有力措施。事實(shí)證明:報(bào)廢的產(chǎn)品拆卸后,經(jīng)分析,其中材料在改進(jìn)設(shè)計(jì)后可重用和經(jīng)翻新后可重用的比例可以提高。</p><p>

37、;  Stationery industry is an industry of China light industry developed most rapidly, the most perfect. China stationery market capacity has exceeded 100000000000 yuan, the pace of stationery market development in recent

38、 years are more than 10%, with the development of economy of China, the group purchasing power increase, will accelerate the development of the stationery industry. Many large foreign stationery manufacturers, dealers ha

39、ve stopped the domestic market, is the use value of Chinese sta</p><p>  文具行業(yè)是中國(guó)輕工產(chǎn)業(yè)發(fā)展最迅速、最完善的一個(gè)行業(yè)。中國(guó)文具市場(chǎng)容量已突破人民幣1000億元,近年來(lái)的文具市場(chǎng)發(fā)展步伐均在10%以上,隨著國(guó)內(nèi)經(jīng) 濟(jì)的發(fā)展,集團(tuán)購(gòu)買力的提高,將更加加速文具行業(yè)的發(fā)展。許多大的外企文具生產(chǎn)商、經(jīng)銷商都紛紛駐足國(guó)內(nèi)市場(chǎng),正是看中了中國(guó)文具

40、廣闊的消費(fèi)市爭(zhēng)場(chǎng)前景。</p><p>  Office stationery products in our daily work is a very important role, not only will affect our work efficiency, but also might be the day's mood will have a certain influence. Excha

41、nges and products, the environment, we should enhance the coordination of people and products, the environment, which we need to take into account people's needs, product features, the style of the environment, these

42、 three aspects of organic combination of .</p><p>  辦公文具類產(chǎn)品在我們的日常工作中所扮演的是一個(gè)很重要的角色,不但會(huì)影響到我們的工作效率,同時(shí)還可能會(huì)對(duì)我們一天的心情都會(huì)有一定影響。人在與產(chǎn)品、環(huán)境的交流中,我們要增強(qiáng)人與產(chǎn)品、環(huán)境的協(xié)調(diào)性,這就需要我們考慮到人的需求、產(chǎn)品的功能、環(huán)境的風(fēng)格,這三個(gè)方面要有機(jī)的結(jié)合在一起.</p><p&

43、gt;  If the development of stationery industry is divided into initial stage, competition stage, mature stage, the stationery industry has entered the competition stage, is also gradually entered the brand era, the stati

44、onery industry competition from a single price competition to service, management, shopping environment, range of brand competition. In the face of a variety of stationery, consumer choice is more and more, the influx of

45、 foreign competitors, will make the market competition pressure i</p><p>  如果把文具行業(yè)的發(fā)展分為初級(jí)階段、競(jìng)階段、成熟階段的話,目前文具行業(yè)已進(jìn)入了后競(jìng)爭(zhēng)階段,也就是逐步步入品牌化時(shí)代,文具行業(yè)的競(jìng)爭(zhēng)方式由 單一的價(jià)格競(jìng)爭(zhēng)轉(zhuǎn)向服務(wù)、管理、購(gòu)物環(huán)境等多方位的品牌化競(jìng)爭(zhēng)。面對(duì)品種繁多的文具用品,消費(fèi)者可選擇的余地也越來(lái)越多,國(guó)外競(jìng)爭(zhēng)對(duì)手的

46、涌入,將使得整個(gè) 市場(chǎng)的競(jìng)爭(zhēng)壓力不斷加強(qiáng),未來(lái)的競(jìng)爭(zhēng)也將更加殘酷。 </p><p>  As the competition in the commercial scopes getting more and more vehement, all kinds of products comes into our sights, and this makes our purchases full of choic

47、es. As the competition in the commercial scopes getting more and more vehement, all kinds of products comes into our sights, and this makes our purchases full of choices. How to make the product being favored in the scor

48、ching competition, the form of the product plays a very important role in some ways.</p><p>  How to make the product being favored in the scorching competition, the form of the product plays a very importan

49、t role in some ways. For one person to win a space in the fierce market competition, must win consumers through improving function and the use of a product, so we do the improvement design for stapler.</p><p&g

50、t;  在競(jìng)爭(zhēng)空前激烈的商站中,形形色色的產(chǎn)品充斥著我們的視線,另人目不暇接。有些產(chǎn)品造型設(shè)計(jì)過于強(qiáng)調(diào)功能設(shè)計(jì)而忽略形態(tài),使產(chǎn)品千篇一律;有些產(chǎn)品在形態(tài)設(shè)計(jì)過程中過于強(qiáng)調(diào)擬物具象模仿,使產(chǎn)品外觀形態(tài)缺乏品位、現(xiàn)代氣息而流于俗套;還有些過于追求極簡(jiǎn)設(shè)計(jì)或盲目使用單純幾何形態(tài),使形態(tài)設(shè)計(jì)過于單調(diào)、缺乏表現(xiàn)力和與消費(fèi)者之間的情感溝通。</p><p>  如何使產(chǎn)品在殘酷的競(jìng)爭(zhēng)中獲得消費(fèi)者的青睞,在某種程度上來(lái)講造型設(shè)

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