ABC公司的產(chǎn)品多元化策略研究.pdf

1、ABC公司的產(chǎn)品多元化策略研究專業(yè)名稱：MBA申請人：蔣語鳴指導(dǎo)教師：吳欣望教授論文答辯委員會i蔣：委員：AbstractMonkfruit(LuoHanguoinChinese)ishonoredasorientalmysticalfruitThewholefrllit仔omthesl(intotheseedisallveryvaluable，however，restrictedbythegrowingconditions，thcre

2、are腿nyproble刪inmonkfruitindustryegthestructureisonefold，thereareJusttew研esofmonkfruitderivedproductSwithserioushomogeneity，theindustrylacksotlargcands訕leproductionenterprisesfordeepprocessingmonkfruittheindustrydoesnotfo

3、rmanobjectiveandunifiedqualityevaluationstandardABCisalargemonkfruitcompanyand1tsproductisverypopularinthemarketbuttheproductsharesaliRlemarketforitshighco∥Ihepurposeofthispaperistoexploreproperproductdiversificationstra

4、tegiesforABCbyanalyzingitsmarketcompletionandsupportitssustainabledevelopment眥spaperismainlybasedonthetheoryofdiversificationbrandeffectandsynergistice臟ctandusedresearchmethodsofMichaelPorter’SFiveForcesModel，literature‘

5、evlewmethod0109Yandsurvey&researchmethodThispapermainlyfocusonABCandwhollYstudiesthcmarktcompetitionavailableproductdiversificationstrategysupportingmeasⅢesfori卿le腓n協(xié)onofproductdiversificationproductdiversificationrisksa

6、ndtheirpreventionnlcasuresFirstly，thispaperanalysesthemarketcompletionofABCfromfiveaspects，bargainingpowerofsuppliers，bargainingpowerofbuyers，threatfromnewen仃躺substitutesandrivalryItisthrou曲thisanalyzethatthispaperfindou

7、tthatABCisthreateningbYthebargainingpowerofbuyers&sellersandnewentrantsSecondly，thispaperassumethatABCtakeproductdiversificationstrategiesandexplainstheadvantage，ABCcanavoidoperationrlsk鼬innewcorecompetitiveness&technolo

8、gy，neweconomicgrowthpointandopti蛐zethesourceBaseonthepreviousstudies，thispaperpointoutthatABCcanimplementP‘oductdiversificationbybecomingrawmaterialssuppliers，reusingwastetoproducerelatedproducts，producingothern】0nkfruit

9、derivedproducts，developingmonkfruittourismandproducingothe‘越tl】ralsweetenersBeside，thispaperalsosuggestthatABCsupporttheimplementatlonofproductdiversificationbystrengtheningteamconstructionimprovingR&Dpower，l掣ovmgproduct

10、qualityandfinancingaccordingtoitsactualsituationFinally，thispapersumma／“Izcdtnefourrisks，financial，technology，managementandbrandofABCduringtheimplementatlonofDroductdiversificationandproposedrelatedpreventionsmeasurement

11、sforavoidingthetourrisksThispaperstudies&analyzesthewholeselectionandimplementationprocessofproductdiversificationstrategyofABCandputforwardtherisksandpreventivemeasuresduringtheiIllDle讎ntationofproductdiversificationfor