GX新聞網(wǎng)競爭戰(zhàn)略研究.pdf

1、廣西大學(xué)碩士學(xué)位論文GX新聞網(wǎng)競爭戰(zhàn)略研究姓名：曾藍(lán)霄申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：楊克斯20090626RESEARCHONCOMPETTITIVESTRATEGYOFGUANGXINEWSABSTI認(rèn)CTWiththeeconomicdevelopmentofChina’SInternet，businessmodelsbecomeincreasinglyclearChina’SInternetindustryhasent

2、eredarapiddevelopmentopportunity3Gtechnologybreakthroughs，acceleratethemobileInternetindustryWallStreetturmoil，theglobaleconomiccrisissetoffontheInterneteconomyandwhatimpactGuangxienvironmentfromtheIntemet，networkmediast

3、ageinthecompetitionGuangxiNewsNetworkhowtoformulatedevelopmentstrategies，optimizeresources，setupinthemarket，corecompetenciesandcompetitiveadvantageThisarticledescribesthefirstofChina’SInternetmarketstatusanddevelopmenttr

4、endFromthepoliticalandeconomicsocialandtechnologicalimpactoftheQuartet，theInternetmediadevelopmentinthefaceofthemacro—environmentanalysisMediainaccordancewiththeirownuniquenetworkoffivecompetitiveforcesforthe”fiveforces”

5、analysis(theGovernment’Spolicyofeconomicpower，people’Sspendingpower，thebargainingpowerofadvertisers，thenetwork’Scompetitivenessinthemedia，othermediacompetingforpower)一thisFivedrivingforcesofcompetitionwillnotonlydetermin

6、etheGuangxiprofitabilityNewsGuangxiNewsNetworkwillalsohelpthedevelopmentofanobjectivestrategyforitscorecompetitivenessInthispaper，usingtherelevanttheoreticalandcitedthelargeamountofdatatolocationinGuangxiNewsNetworkAccor

7、dingtoMichaelPorter’Sthreebasiccompetitivestrategy，”costleadershipstrategy，””differentiationstrategy”and”gatherstrategicobjectives，”NewsNetworkinGuangxitobuildacompetitivestrategyandanalysisSWOTAnalysisModelinGuangxiNews

8、Networkontheinternalandexternalenvironmentfacingtheopportunitiesandchallenges，itsownstrengths，weaknesseshavebeencomprehensiveandindepthanalvsisFollowingfromthefinancing，editing，operations，advertisingonfouraspectsofGXNews