基于空間競爭的溫泉度假村旅游營銷策略研究.pdf

1、分類號:t]D(”:密級:學號:4054()3()()9095南昌大學碩士研究生學位論文基于空間競爭的溫泉度假村旅游營銷策略研究一一以大洪山玉龍溫泉度假村為例ResearchonTheMarketingStrategyofHotSPringsResortbased，)11SpaceComPetitioll一，YulongSPaResortinDahongshan，forexamPle李玉培養(yǎng)單位(院、系):南昌大學經(jīng)濟與份理學院指導教師

2、姓名、職稱:魏莉教授中請學位的學科門類:管理學學科專業(yè)名稱:旅游管理論文答辯日期:呀口11心，鄉(xiāng)答辯委員會主席評閱人沁‘’年‘，月務日AbstractABSTRACTThesPatialeomPetitionofSPaeeTourism15eausedbyanumberoftouristapPearinginthesamegeographiearea，whenthishapPens，thesetouristshavetheirownap

3、PealtofallingthisuPorsynchronousdynamieehanges，andgeographicalstructureoftheto誡smmarketreorganization.HotSPrings15aubiquitousresources，itsdistributionhasobviousregionalandsub一zoning.Andtheeharacteristiesofthenaturalresou

4、reesofHotSPringsaresimilar.It15onetourismresoureethattherePlaeementofHeterogeneousresourees15weak，buttherePlacementofsimilarresourees15strong.50，thesPatialeomPetitionofhotsPringtourism15veryintense.Meanwhile，inthelastfew

5、years，withthetourism，sfmoftouristsgraduallyehangingfromtotjrist找yPetoexPerientialtourism，SPatourism，astherePresentativeofexPerientialtourism，flourishedthroughoutthecountry.EverywherehaveorganizedtodeveloPSPaResort，emergi

6、ngthattherearemanySPaTourisminonearea.50，thisresultthat，inthesameregionofsPaee，theeomPetitionamongSPaResortareineandeseent.InordertosustainabledeveloPmentinthisease，theSPaResortmustdeveloPamarketingstrategybasedonsPatial

7、eomPetition.Therefore，theresearchofSPaResortto而smmarketingstrategybasedonsPetialeomPetitionhaseertainPraetiealsignificanee.幾kingtheDahongshanYulongSPaResortforexamPle，thisPaper，basingonthetheoryandthefactorsofimPaetofsPe

8、cialeomPetition，eombiningwiththeeharaeteristiesofhotsPringsPaceandthemainPerfmaneeofsPatialcolnPetition，takinguseofthetheoriesandtoolofstrategicmanagementtoanalysisthemarketingenvironmentofDahongshanYulongSpaResort，eonta