簡(jiǎn)介：北方交通大學(xué)碩士學(xué)位論文我國(guó)鐵路運(yùn)輸收入清算模式和方法研究姓名徐巍申請(qǐng)學(xué)位級(jí)別碩士專業(yè)會(huì)計(jì)學(xué)指導(dǎo)教師祝祖強(qiáng)200031ABSTRACTABSTRACTTHISPAPERMAINLYMAKESTWORESEARCHES，THEFIRSTTHEPAPERMAKESARELATIVELYSYSTEMATICSUMMARIZATIONANDEVALUATIONABOUTTHEINNOVATIONHISTORYOFRAILWAYTRANSPOFTREVENUERECKONINGMETHODSINOURCOUNTRYANDTHEINNOVATIONSINFOREIGNRAILWAYMANAGEMENTMODESTHESECONDTHEPADERPUTSFORWARDTHEMAINCLUETHATRAILWAYSHOULDGRADUALLYESTABLISHTHESCIENTIFICTRANSPORTINCOMERECKONINGSYSTEMWHICHADAPTSTOTHEDETACHMENTOFTHETRANSPORTFROMTHEINFRASTRUCTUREONTHEBASISOFRAILWAYINNOVATIONANDDEVELOPMENTTHISPAPERISCOMPOSEDOFFIVECHAPTERSTHEFIRSTCHAPTERPRIMARILYDISCUSSESTHECONNOTATIONANDTHEMEANINGABOUTTHERAILWAYTRANSPORTREVENUERECKONINGASWELLASTHERELATIONBETWEENTHERAILWAYTRANSPORTREVENUERECKONINGANDENTERPRISEMANAGEMENTMECHANISMANDTHENTHISCHAPTERMAKESARELATIVELYSYSTEMATICSUMMARIZATIONANDEVALUATIONABOUTTHEINNOVATIONHISTORYOFRAILWAYTRANSPORTREVENUERECKONINGMETHODSINOURCOUNTRVONTHATBASISTHISCHAPTERPRESENTSTHEDRAWBACKSINPRESENTRECKONINGMETHODSTHESECONDCHAPTERMAINLYDISCUSSESTHEINNOVATIONSINTHEMANAGEMENTSYSTEMOTTOREIGNRATLWAYSANDAIFLINESINOURCOUNTRYANDTHENDRAWSACONCLUSIONTHATTHEDETACHMENTOFTHETRANSPORTFROMTHEINFRASTRUCTUREISTHETARGETMODEOFOURRAILWAYINNOVATIONTHET址RDCHAPTERPRIMARILYDISCUSSESWHATDEMANDSMARKETECONOMYMAKESONTHERAILWAYTRANSPORTREVENUEDISTRIBUTIONANDTHENTILISCHAPTERDISCUSSESTHEDETACHMENTOFTHETRANSPORTFROMTHEINFRASTRUCTURECANBREAKDOWNTHEMURIATTRIBUTEOFTHERAILWAYACHIEVETHECLEARPROPERTYRIGHTSADAPTTOTHEDEMANDSOFTHERAILWAYMARKETANDSOONONTHATBASIS，THISCHAPTERRENDERSTHEDETACHMENTOFTHETRANSPORTFROMTHEINFRASTRUCTUREISTHEEFFICIENTORGANIZATIONMODEDURINGRAILWAYTRANSPORTENTERPRISESESTABLISHMODEMENTERPRISEINSTITUTIONFURTHERMORETHISCHAPTERRENDERSITISFEASIBLETOESTABLISHTHESPECIFIC，EXPERIMENTALTRANSPORTPLACEONTHEBASISOFTHESEPARATIONFROMTHEACCOUNTINGTHEFOURTHCHAPTERPUTSFORWARDRAILWAYSHOULDGRADUALLYESTABLISHTHESCIENTIFICTRANSPORTINCOMERECKONINGSYSTEMWHICHADAPTSTOTHEDETACHMENTOFTHETRANSPORTFROMTHEINFRASTRUCTUREONTHEBASISOFRAILWAYINNOVATIONANDDEVELOPMENTTHEFIFTHCHAPTERISTHECONCLUSIONINWHICHTHEAUTHORDRAWSTHEMAINCONCLUSIONSANDRENDERSTHEPROBLEMSTHATNEEDWEMAKERESEARCHESKEYWORDSRAILWAYTRANSPONREVENUERECKONING，THEDETACHMENTOFTHETRANSPORTFROMTHEINFRASTRUCTURE，RECKONINGMETHOD

簡(jiǎn)介：北方交通大學(xué)碩士學(xué)位論文鐵路運(yùn)輸企業(yè)效績(jī)?cè)u(píng)價(jià)體系設(shè)計(jì)的研究姓名李晨虎申請(qǐng)學(xué)位級(jí)別碩士專業(yè)會(huì)計(jì)學(xué)指導(dǎo)教師盧繼明200031北方交通火學(xué)碩士畢業(yè)論文ABSTRACTNLEPAPERSTMBFROMTHEPERSPECTIVEOFESTEEMINGTHEPERFORMANCEEVALUATIONSW曲湖OFRAILWAYTLANSPORTENTERPRISESJAND婦RUDIMENT,M51YFOUNDSTHER賦RORRNANCEEVALUATIONSYSTEMWHICHADAPTSTOTHERAILWAY’SPRACTICALSITUATIONIHROUGHANALYSESANDPRACTICALRESEARCHES,ITHINKITISNECESSARYANDFEASIBLETOESTABLISHRAILWAYU黜PORTPERFOMMCEEVALUALIONSYSTEMBECAUSETHISNEWEVALUATIONSYSTEMNOTONLYSAL淌ESTHEDEMANDTHATOURRAILWAY的NSPOAVOCATIONDEVELOPSMARKETECONOMYANDESTABLISHESTHEMODELNENLERP婦INSTITUTION,BUTALSOCORRECTSTHEDISADVANTAGESOFTHETRADITIONALCHECKANDTHESIMPLEXFINANCIALTARGAEVALUATION．ATTHESAMETIME，ITADVANTAGESDIRECTINGRAILWAYTRANSPORTENTERPRISE’SMARKETDEALS,SYS“MMLICALLYAFLAL筘IR瑤THEDEVELOPMENTOFTHERAILWAYMMSPONENTERPRISEANDPLAYING螄IMPOR啪TROTEINE11FORCINGMAN．AGCMENTCON打OLANDA】11鯽曲培THERAILWAYTMMPORTENTERPRISE’SECONOMICALPERFOMMCE．M血PAPERHASFOURCHAIRSTHEFIRSTCHAPTERJSTHEPREFACEWHICHDISCUSSTHEPAPER’SRESEARCHHACKGOUNDANDTHEMEANINGOFM出AGTHISRESEARCH．．FTMHERMORE,THISCHAPTERDISCUSSESTHEPAPER’SWRITING丘ANAEANDCLUE．111ESECONDCHAPTERISTHETHEORYPARTWHICHANALYSESTHEDEVELOPMENTABOUTTHEFOREI弘RMFOTMANCEEVALUATIONINDETAIL．THETHIRDCHAPTERMAINLYDISCUSSESTHEPROCESSABOUTESTABLISHINGTHEPCD醅M髓CEEVALUATIONSYSTEMINOURCOULYI／Y．ITDISCUSESHOWSIMPLEXTARGETCHECKGAVEWAYTOSTRAPLEXFIRMNCIALTARGETANALYSIS．姍ITWASDEVELOPEDFROMTHEOLDECONOMICALPERFOMMNCEEVALUATIONSYSTEMTOTHENEW,MULFIANANGEMENTE℃ONOMICALPERFORMANCEEVALUATIONSYSTEMANDHOW幻ESTABLISHTHEECONOMICALPERFORMANCEEVALUATIONSYSTEMWHICHADAPTSTOOL,LREOUNNYPRACTICALSITUATION．111ISCHAPTERANALYSESTHE1I盤糖瞄ANDLHELINKABOUTTHEPERFONNAR髓EVALUATION,THECHEEK,THEFINANCIALANALYSIS，THEASSETEVALUATIONINTHEEOR_WAST．ATLAST,THISD垴撇GENERALIZESTHEPERFORMANCEEVALUATION’SDEVELOPMENTORIENTATIONILL0111“COTLLLILY．11鹼FOURTHCHAP倫RISTHEEMPHASISOFTHISPAPERWHICHPRIMARILYDISCUSSESTHEIMPORTANCEANDTHENECESSITYTHATTHERAILWAYWANSPORTENTERPRISECARRIESOUTDA坩MM鋤CEEVALUATION．ANDTHEN,THISCHAPTERDISCUSSESTHER崩RFORMANCEEVALUATION’SDESIGNPRINCIPLES,MAINCONTENTS，EVALUATIONSTANDARDS，ESTABTI蛾EVALUATIONWEIGHT’AESIGNILLGEVALUATIONTARGETANDESTABL蛐THE琿D西MANCEEVAL刪0NS徹ⅥDLICHADAPCS幻LIL哈蒯WAY昀IL印LT鋤衄硼SE．KEYWORDSIA丑WAY破MSP0吐EF她刪SE，PE矗BLM觚CE吼詞刪011，TARGETSYSTEM

簡(jiǎn)介：北方交通大學(xué)碩士學(xué)位論文鐵路行包運(yùn)輸企業(yè)重組研究姓名金紅申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師王稼瓊20021001ABSTRACTABSTRACTINTHEYEAR2001RAILWAYTRANSPORTATIONMANAGEMENTSYSTEMREFORMONTHEBASESOFGOVERNMENTENTERPRISESSEPARATIONRAILWAYTRANSPORTATIONSEPARATIONCOMPETITIONANDSUPERVISIONHASENTEREDINTOANIMPORTANTSTAGEMANYOPERATIONPROGRAMMESAREUNDERJUDGMENTINORDERTOMAKETHEREFORMLEADFORWARDINTHENEARFUTUREFROM2001TO2005PASSENGERANDFREIGHTTRANSPORTCORPORATIONREARRANGEMENTSHOULDMAKEMOREPROGRESSANDFORMBASICCOMPETITIVESYSTEMPROFESSIONALCOMPANIESOFCONTAINERSANDRENTALSHOULDBEESTABLISHEDASWELLASREALIZERAILWAYTRANSPORTATIONPROFESSIONALANDINTENSIVEMANAGEMENTSTEPBYSTEPUNDERTHESTRUCTUREOFTRANSPORTATIONMANAGEMENTSYSTEMREFORMITISESSENTIALFORRAILWAYTOADAPTTHENEEDOFREFORMESPECIALLYTOADAPTMARKETCOMPETITIONONITSMAINTARGETMARKETSUCHASBAGGAGEPARCELREFRIGERATIONANDPARTICULARFREIGHTRAILWAYTRANSPORTATIONMANAGEMENTSYSTEMREFORMNEEDSUPPORTOFTHEORYGOVERNMENTPOLICYASWELLASCERTAINSUITABLEREFORMPROJECTSBYRESEARCHESOFPRESENTCONDITIONOFOURCOUNTRYSRAILWAYBAGGAGEPARCELTRANSPORTATIONSUCHASSOURCESANDFLOWSOFFREIGHTORGANIZATIONFRAMEWORKDISPOSITIONOFTRANSPORTCAPABILITYPRICESYSTEMSERVICEQUALITYINFORMATIONMANAGEMENTFINANCIALACCOUNTINGSETCTHISESSAYANALYZESTHEPROBLEMOFPRESENTRAILWAYBAGGAGEPARCELTRANSPORTATIONMANAGEMENTDISCUSSESTHEBASICTHEORIESOFRAILWAYBAGGAGEPARCELTRANSPORTATIONENTERPRISESREARRANGEMENTSUCHASTRANSACTIONCOSTCOMPETITIVEMARKETINGANDGOVERNMENTCONTROLBYANALYSISBASICMATERIALSOFFOREIGNRAILWAYBAGGAGEPARCELTRANSPORTATIONENTERPRISESREARRANGEMENTANDCHAINRAILWAYEXPRESSCOLTDSDEVELOPMENTPROCESSANDCONCLUDINGITS

簡(jiǎn)介：北方交通大學(xué)碩士學(xué)位論文中國(guó)鐵路集裝箱運(yùn)輸經(jīng)營(yíng)改革研究姓名田鈞申請(qǐng)學(xué)位級(jí)別碩士專業(yè)交通運(yùn)輸工程指導(dǎo)教師秦四平徐雙勇200281摹F基于以上認(rèn)識(shí)，本文將以建立以客戶、市場(chǎng)需求為導(dǎo)向的效益型集裝箱運(yùn)輸經(jīng)營(yíng)管理新機(jī)制為主線通過比較分析集裝箱運(yùn)輸?shù)陌l(fā)展和國(guó)外鐵路集裝箱運(yùn)輸經(jīng)驗(yàn)，剖析世界經(jīng)濟(jì)及運(yùn)輸市場(chǎng)環(huán)境對(duì)我國(guó)集裝箱運(yùn)輸?shù)挠绊?，探討適合于我國(guó)運(yùn)輸市場(chǎng)需求的鐵路集裝箱運(yùn)輸經(jīng)營(yíng)模式。F客戶對(duì)于運(yùn)輸?shù)亩鄻踊枨蠹皩?duì)運(yùn)輸服務(wù)質(zhì)量要求的提高，L要求運(yùn)輸方式應(yīng)具有更大的適應(yīng)性，即提供更為“柔性”的集裝箱運(yùn)輸服務(wù)系統(tǒng)。越來越多集裝箱運(yùn)輸企業(yè)的經(jīng)營(yíng)業(yè)務(wù)開始延伸到綜合物流系統(tǒng)的各個(gè)環(huán)節(jié)。中國(guó)鐵路集裝箱運(yùn)輸過去單一的模式已經(jīng)不能適應(yīng)這種新的競(jìng)爭(zhēng)要求，按現(xiàn)代企業(yè)制度組建集裝箱專業(yè)運(yùn)輸公司，實(shí)行獨(dú)立核算，承擔(dān)保值增值責(zé)任，是充分發(fā)揮集裝箱運(yùn)營(yíng)企業(yè)各自的優(yōu)勢(shì)，提高企業(yè)適應(yīng)市場(chǎng)需求的能力的積、／極措施?！危龠M(jìn)鐵路集裝箱運(yùn)輸企業(yè)整體水平的提高和參與市場(chǎng)競(jìng)爭(zhēng)的能力，就要從總體上進(jìn)行規(guī)劃，這離不開經(jīng)營(yíng)管理水平的支撐。本文從硬件水平的提高、集裝箱多式聯(lián)運(yùn)和大陸橋運(yùn)輸?shù)拈_展、服務(wù)體系的完善、靈活多樣的集裝箱運(yùn)輸價(jià)格體系的建立以及信息化的建設(shè)等方面，闡述我國(guó)鐵路集裝箱運(yùn)輸經(jīng)營(yíng)管理的改革。，／一～、醚蝤關(guān)鍵詞墚裝箱運(yùn)輸，客戶導(dǎo)向，經(jīng)營(yíng)模式，經(jīng)營(yíng)改革

簡(jiǎn)介：在當(dāng)今的市場(chǎng)經(jīng)濟(jì)條件下鐵路運(yùn)輸系統(tǒng)所面臨的環(huán)境系統(tǒng)已經(jīng)發(fā)生了巨大的變革內(nèi)、外部經(jīng)營(yíng)環(huán)境也發(fā)生了重大變化日常管理中以僵化、片面的指標(biāo)體系考核、分析、指導(dǎo)已經(jīng)變化了的鐵路運(yùn)營(yíng)工作導(dǎo)致鐵路運(yùn)輸企業(yè)高投入低產(chǎn)出連年運(yùn)輸量下降經(jīng)濟(jì)效益虧損這一切充分說明鐵路運(yùn)輸企業(yè)原有的管理制度和考核體系從總體上已經(jīng)不能滿足變革了的環(huán)境系統(tǒng)和運(yùn)輸市場(chǎng)及鐵路運(yùn)輸企業(yè)本身現(xiàn)代化管理的要求因此必須擺膠鐵路運(yùn)輸企業(yè)傳統(tǒng)管理理想的羈絆擺脫舊的管理體制的束縛建立一套與市場(chǎng)經(jīng)濟(jì)同步的、符合中國(guó)鐵路運(yùn)輸企業(yè)實(shí)際情況和能夠推動(dòng)鐵路運(yùn)輸經(jīng)營(yíng)工作不斷向前發(fā)展的新的指標(biāo)體系

簡(jiǎn)介：東北大學(xué)碩士學(xué)位論文冶金企業(yè)鐵路運(yùn)輸改革初探姓名張海濤申請(qǐng)學(xué)位級(jí)別碩士專業(yè)管理工程指導(dǎo)教師韓穎200061ABSTRACTTHESTATEOWNEDENTERPRISESARETHEKEYMOMENTOFREFORMANDFACINGTHESEVERECHALLENGEOFTHESURVIVALANDDEVELOPMENTTHISARTICLEMAKESTHEANALYSISOFTHEPROBLEMSANDPRESENTCONDITIONSTHATTHEMETALLURGICALRAILWAYTRANSPORTENTERPRISEISFACINGANDEXPLORESTHEREFORMWAYTHISARTICLEISDIVIDEDINTOSIXPARTSTOSTATETHEBASICREFORMWAYOFTHEMETALLURGICALRAILWAYTRANSPORTENTERPRISESPART1MAKESTHEBRIEFINTRODUCTIONOFFEATURES，F(xiàn)UNCTION，SIGNIFICANCE，TRANSPORTMETHODS，PRODUCTIONFLOW，ETCOFTHEMETALLURGICALRAILWAYTRANSPORTPART2STATESTHESURVEY，POSITION，F(xiàn)NACTION，RAILWAYTRANSPORTANDPRODUCTIONFLOWOFTHEMETALLURGICALRAILWAYTRANSPORTENTERPRISESPART3MAKESTHEANALYSISOFTHEPRODUCTIONANDMAFFAGEMENTANDTHEPROBLEMSOFTHEMETALLURGICALRAILWAYTRANSPORTENTERPRISES，ESPECIALLYTHEABUSESINTHETECHNICALANDECONOMICINDEXES，ORGANIZATIONSTRUCTURE，EMPLOYEEQUALITY，EQUIPMENTCONDITIONS，TECHNICALPROGRESS，SCIENTIFICMANAGEMENTPART4PUTSFORWARDTHENECESSITYOFTHEREFORMOFTHEMETALLARGICALRAILWAYTRANSPORTENTERPRISESPART5RAISESTHEPRELIMINARYIDEAOFTHERAILWAYTRANSPORTINTHEMETALLURGICALENTERPRISEANDTHEREFORMOFTHERAILVAYTRANSPORT，INCLUDINGTHETRANSPORTMETHOD，TRANSPORTSYSTEM，THESHORTTERMANDLONGTERMMODELSOFTHEENTERPRISES，8SWE11ASTHETHOUGHTOFTHERESTRUCTUREOFANGANG’SRAILWAYTRANSPORTENTERPRISEPART6STATESTHEDRCIBLEMSTHATTHEATTENTIONSHOUIDBEPAIDONINTHEPROCESSOFTHEREFORMOFTHEMETALLURGICALRAIL們YTRANSPORTENTERPRISESITISCONVINCEDTHATTHEMETALLURGICALRAILWAYTRANSPORTENTERPRISESMUSTEXTRICATETHEMSELVESFR伽THEDIFFICULTPOSITIONANDRESHINESBYMEANSOF。THREEREFORMSANDONEENHANCEMENT”ANDTHEESTABLISHMENTOFMODERNENTERPRISESYSTEMKEYWORDSMETALLURGYRAILWAYENTERPRISEREFORM

簡(jiǎn)介：北京交通大學(xué)碩士學(xué)位論文徐州地區(qū)鐵路旅客運(yùn)輸組織對(duì)策的研究姓名趙翔申請(qǐng)學(xué)位級(jí)別碩士專業(yè)交通運(yùn)輸規(guī)劃與管理指導(dǎo)教師趙鵬20030801ABSTRACTWITHTHEDEVELOPMENTOFHIGHWAYANDAVIATION，THECOMPETITIONOFTRANSPORTATIONMARKETISBECOMINGFIERCERTHEENVIRONMENTOFRAILWAYPASSENGERTRANSPORTMARKETHASALREADYCHANGEDVERYGREATLYTHOUGHTHEDEPARTMENTOFTHERAILWAYHASCARRIEDONSOMEREFORMS，EVERYRAILWAYBUREAUANDRAILWAYSUBBUREAUHASESTABLISHEDMARKETINGDEPARTMENTSONEAFTERANOTHERANDSOMERAILWAYBUREAUSHAVELAUNCHEDPILOTPROJECTSBYESTABLISHINGTHEPASSENGERTRAFFICCOMPANYTHERAILWAYPASSENGERTRANSPORTISSTILLOPERATEDUNDERPLANNEDECONOMICSYSTEM，LACKESSENTIALUNDERSTANDINGOFTRANSPORTINGTHEMARKET，LACKTHEMARKETSURVEYANDMARKETANALYSIS，THUSCANLTGOONTHELOCALIZATIONOFTHEMARKET，CAN’TREALIZETHEMAXIMIZATIONOFTHEMARKETBENEFITOFTHETRANSPORTATIONARRANGEANDCONFIGURATIONOFTHERAILWAYPASSENGERTRANSPORTRAILWAYPASSENGERTRAFFICHOTTRAINISINTHESITUATIONOFSERIOUSOVERMAN，DARKHORSETRAINWASTESERIOUSLYBUTINOURCOUNTRYRMLWAYFREIGHTVOLUMEANDTHEABILITYOFTRANSPORTRELATIVELYTENSE，THISSITUATIONWILLEXISTFORALONGTIMEIFWERUNMOREPASSENGERTRAIN，THENWEMUSTREDUCEGOODSTRAIN，WHICHMAKEFREIGHTTRANSPORTATIONMORESERIOUSTHISREFLECTSTHATTHETRANSPORTMARKETOFTHERAILWAYLACKSSCIENTIFICINVESTIGATIONANDRESEARCH，ANDORIENTATIONWHICHCAUSESMARKETSHARELOSEANDTHECOMPETITIVENESSDROPSTHROUGHTHEANALYSISOFTHEMARKET，RAILWAYCANCHOOSETHEGOALMARKET，CARRYONCORRECTMARKETORIENTATION，MAKETHECORRECTMARKETINGSTRATEGYOFMARKET，THUSCONSOLIDATETHETRADITIONALMARKETOFTHERAILWAYANDDEVELOPTHENEWMARKETINTHEMARKETOFTHEPASSENGERTRAFFICOFXUZHOU，THEHIGHWAYISAMAINRIVALTAILWAYDISTANCE，CONVENIENCE，CHARGEETCARETHEMAINFACTORSOFINFLUENCINGTHECHOICEOFPASSENGERTRANSPORTWAYESPECIALLYTHEQUICKENINGOFROADCONSTRUCTIONGREATLYINFLUENCESTHECHOICEOFREMOTEDISTANCEANDSHORTDISTANCEPASSENGERTRANSPORTWAYTHEFLOWOFPASSENGERSAPPEARSTOINCREASESTEADILYTHEFLOWOFPASSENGERSTENDTODECREASETHETHESISHASBEENPREDICTEDACCORDINGTOTHISCHARACTERISTICTHESISANALYSESTHEPROBLEMSEXISTEDINPASSENGERTRAFFICORGANIZATION，F(xiàn)ROMTRAINRUNNING，DENOMINATIONASSIGNANDSELL，TRANSMISSIONANDISSUEOFINFORMATION，PROPOSESTHEWAYOFIMPROVINGTHECOMPETITIVENESSOFTHERAILWAYONTHEBASISOFANALYSINGTHEMARKETINGENVIRONMENTOFTHERAILWAYTHESISGIVESTHECHOICESOFRAILWAYTRANSPORTATIONMARKETKEYEORDPASSENGERTRANSPORTPASSENGERTRAFFICILIARKET。MARKETING2

簡(jiǎn)介：在鐵路運(yùn)輸各質(zhì)量中產(chǎn)品質(zhì)量是最核心的質(zhì)量該文把產(chǎn)品質(zhì)量以及與之相關(guān)的服務(wù)、設(shè)備、環(huán)境等方面的質(zhì)量作為重點(diǎn)研究對(duì)象在大量調(diào)查研究的基礎(chǔ)上較為深入地分析了我國(guó)鐵路運(yùn)輸產(chǎn)品質(zhì)量的現(xiàn)狀借鑒國(guó)內(nèi)外質(zhì)量管理的理論和經(jīng)驗(yàn)提出了中國(guó)鐵路運(yùn)輸產(chǎn)品質(zhì)量的發(fā)展戰(zhàn)略根據(jù)中國(guó)鐵路的實(shí)際確立了比較適宜的總體目標(biāo)、客運(yùn)目標(biāo)和貨運(yùn)目標(biāo)按照這一目標(biāo)確立了三個(gè)實(shí)施階段并從質(zhì)量管理規(guī)范、質(zhì)量落實(shí)機(jī)制、質(zhì)量控制機(jī)制、質(zhì)量保障機(jī)制、人員培訓(xùn)機(jī)制、服務(wù)承諾制、激勵(lì)約束機(jī)制、產(chǎn)品質(zhì)量文化等8個(gè)方面提出了建議論文結(jié)合中國(guó)鐵路線階段的實(shí)際情況提出了當(dāng)前提高中國(guó)鐵路運(yùn)輸產(chǎn)品質(zhì)量的重點(diǎn)任務(wù)和基本思路主要是借鑒和運(yùn)用ISO9000系列質(zhì)量標(biāo)準(zhǔn)改進(jìn)中國(guó)鐵路運(yùn)輸產(chǎn)品質(zhì)量的管理方法、保障體系和評(píng)價(jià)制度在質(zhì)量規(guī)范管理上邁出新步伐解決形式產(chǎn)品的開發(fā)完善問題把握目標(biāo)市場(chǎng)不斷完善客貨產(chǎn)品結(jié)構(gòu)適應(yīng)各個(gè)層次的需求解決好基本服務(wù)問題對(duì)安全正點(diǎn)、設(shè)備設(shè)施、衛(wèi)生環(huán)境、飲食供應(yīng)、窗口辦理、服務(wù)態(tài)度等盡快予以解決保證旅客和貨主乘車運(yùn)貨的基本權(quán)益適應(yīng)不同層次、不同環(huán)境推行一些個(gè)性化服務(wù)大力開展服務(wù)創(chuàng)新體現(xiàn)鐵路特色和文化品味論文緊緊圍繞鐵路運(yùn)輸?shù)闹卮髥栴}結(jié)合工商管理的一些基該理論知識(shí)和中國(guó)鐵路的實(shí)際情況通過較為系統(tǒng)的研究提出了一些比較鮮明、符合鐵路特點(diǎn)的意見和建議特別是提出的發(fā)展戰(zhàn)略和主要思路具有較強(qiáng)的針對(duì)性和可操作性對(duì)加強(qiáng)鐵路運(yùn)輸質(zhì)量工作具有較好的參考價(jià)值和借鑒作用

簡(jiǎn)介：西南交通大學(xué)碩士學(xué)位論文鐵路貨物運(yùn)輸電子商務(wù)姓名周勇申請(qǐng)學(xué)位級(jí)別碩士專業(yè)交通運(yùn)輸規(guī)劃與管理指導(dǎo)教師彭其淵200111西南交通大學(xué)碩主墮窒竺蘭篁堡窒二塑垂二ABSTRACTWITHTHEPRESENTRAPIDDEVELOPMENTOFNETWORKECONOMY，ANNUALTRADEVOLUMEOFECOMMERCE1SINCREASINGLYTENFOLDLY．ACCORDINGTOSCHOLARSINALLWORKSOF1IFE，THISNEWECONOMICGROWTHPOINTLOOKSTOFURTHERINCREASE．INCONTRAST，HOWTOADAPTTHEMARKETINGOFRAILWAYTRANSPORTATIONREMAINSAQUESTIONTOBEPONDERED．HENCE，ITISPROPOSEDTODEVELOPTHEECOMMERCEINRAILWAYTRANSPORTATION．THISTHESISMAINLYCORLCERNSWITHTHEFUNCTIONS，APPLICATIONSANDREALIZATIONAPPROACHESOFECOMMERCEINRAILWAYFREIGHTTRANSPORTATIONE，COMMERCEINRAILWAYFREIGHTTRANSPORTATIONSHOULDNOTVIOLATETHECURRENTPRACTICALFREIGHTTRANSPORTATIONFLOW，BUTCONFORMTOTHEDIVISIONOFEACHOPERATIONLINKANDTHEIRINTERRELATIONS．GENENALLY，ITSHOULDPOSSESFUN℃TONSOFINOATIRY，TOWAGE，PAYMENTANDCLAIMSETTLEMENT．ITSREALIZATIONAPPROACHES宅NETWORKCOMMUNICATION，DATABASEANDDATAPROCESSING．INTHEIMPLEMENTATION，SYSTEMSAFETYISANECESSITYOFNORMALOPERATIONOFECOMMERCE．CONVENIENCE，EASYAPPLICATIONANDTIMELYFEEDBACKAREPRIMARYCONDITIONSFORTHEPOPULARIZATIONOFE．C0MMERCE．LOGISTICDISTRIBUTIONISAPRECORDITIONFORCOMPLETEE。

簡(jiǎn)介：北方交通大學(xué)碩士學(xué)位論文鐵路國(guó)際箱運(yùn)輸發(fā)展有關(guān)問題的探討姓名李翀宇申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師劉延平20030201ABSTRACTABSTRACTASANADVANCEDWAYOFCARGOTRANSPORTATIONCONTAINERTRANSPORTHASMANYADVANTAGESSUCHASSAFECONVENIENTHIGHDEGREEOFMECHANIZATIONANDSUITABLEFORINTERMODALTRANSPORTSOITBEGINSTOREPLACEOTHERTRADITIONALTRANSPORTWAYGRADUALLYANDHASBECOMETHEMOSTIMPORTANTTRANSPORTWAYINTODAYSCARGOTRANSPORTATIONESPECIALLYINTHECARGOTRANSPORTATIONOFIMPORTINGANDEXPORTINGWITHTHEDEVELOPMENTOFGLOBALECONOMYINTEGRATIONANDTHEDEEPENINGOFREFORMINGANDOPENINGUPPOLICYOFCHINATHEVOLUMEOFTRADINGBETWEENCHINAANDOTHERCOUNTRIESHASAREMARKABLEINCREASESINCEOURCOUNTRYENTEREDINTOWTOSOASONEOFTHEMAINTRANSPORTWAYINTHEINTERNATIONALTRADECONTAINERTRANSPORTMUSTMAKEARAPIDSTRIDEATTHESAMETIMEASAWINDOWTOCONNECTTHECHINAANDOTHERCOUNTRIESINTHERAILWAYSOPENINGUPTHERAILWAYCONTAINERFORINTERNATIONALTRANSPORTINTHEFOLLOWINGCONTENTWECALLEDIT“RAILWAYINTERNATIONALTRANSPORTISBECOMINGMOREANDMOREIMPORTANTINPEOPLESMIND玩THEEARLY1980SRAILWAYINTERNATIONALTRANSPORTBEGANTODEVELOPANDWITHTHEDEEPENINGOFTHEPOLICYOFREFORMINGANDOPENINGUPINCHINATHEMINISTRYOFRAILWAYSOFPEOPLESREPUBLICOFCHINAPUTSMOREANDMOREEMPHASISONTHERAILWAYINTERNATIONALTRANSPORTANDSTRENGTHENSITSDEVELOPMENTINTHEDESSERTATIONWEINTRODUCETHEBACKGROUNDKNOWLEDGEABOUTTHEINTERNATIONALCONTAINERTRANSPORTANDRETROSPECTANDSUMMARYTHEHISTORYANDCURRENTSITUATIONINTHEDEVELOPMENTOFINTERNATIONALCONTAINERTRANSPORTINCHINAALSOWETHINKTHATTHEINTERNATIONALCONTAINERTRANSPORTISTHEKEYFACTORINTHECOUNTRYSWHOLEINTERESTANDITALSOHASAGREATIMPACTONTHEPOLICYOFOPENINGUPANDTHEDEGREEOFCOUNTRYSTRANSPORTATIONPROGRESSRAILWAYINTERNATIONALCONTAINERTRANSPORTPUSHES

簡(jiǎn)介：北方交通大學(xué)碩士學(xué)位論文鐵路運(yùn)輸業(yè)投入產(chǎn)出調(diào)查姓名何行美申請(qǐng)學(xué)位級(jí)別碩士專業(yè)技術(shù)經(jīng)濟(jì)及管理指導(dǎo)教師龔玉榮20030201ABSTRACTABSTRACTTHEMETHODOFTHEINPUT。OUWUTANALYSISEXPLAINSANDMAKESUSEOFTHEINTERRELATIONOFINPUTOUTPUTOFTHERESPECTIVESECTIONOFNATIONALECONOMYSYSTEMTHETABLEOFTHEINPUTOU印UTISANIMPORTANTPARTOFTHENEWORGANIZATIONSYSTEMOFTHENATIONALECONOMYINCHINATHEMETHODMAKESANATIONORREGIONREACHTHEOPTIMISATIONOFTHEALLOCATIONOFRESOURCESBYADJUSTINGTHEINPUTOUTPUTOFTHERESPECTIVEINDUSTRYACCORDINGLY，THEPOLICYOFTHEINDUSTRYANDSTRATEGYOFTHEDEVELOPMENTCOMEINTOBEINGTHERAILWAYISVITALTOTHENATIONALECONOMYINCHINAITISNECESSARYTOTAKEADVANTAGEOFTHEMETHODTOKNOWTHEDEVELOPMENTALSITUATIONOFTHECARRYINGTRADEOFRAILWAYTHOROUGHLYATPRESENTANDCONSTITUTETHELAYOUTINTHEFUTURETHENATIONWIDETABLEOFINPUTOUTPUTHASBEENINPROGRESSSINCE2002THECARRYINGTRADEOFRAILWAYISANIMPORTANTSOURCEFORTHEINVESTIGATIONANDTHEDATATHEINVESTIGATIONABOUTTHECARRYINGNADEOFRAILWAYISTHEPRECONDITIONOFTHEINPUTOUTPUTANALYSISANDTHEBASISFORTHENATIONTOORGANIZETHETABLEOFTHEINPUTOUTPUTTHERESPONSIBILITYTHEDEPARTMENTOFTHERAILWAYISASSUMINGATPRESENTISTOFORMULATETHESCHEME，MAKETHEINVESTIGATIONANDPROVIDETHEDATA，THEINPUTOUTPUTOFTHECARRYINGTRADEOFRAILWAYCANBEANALYSEDONLYAFTERTHETABLEOFINPUTANDOUTDUTISACCOMPLISHEDTHEREFORE，THEPAPERFOCUSESONTHEINVESTIGATIONANDTHERELEVANTINFLUENTIALFACTORSBASEDONTHETHEORYOFTHEINPUTOUTPUTINTHEPAPER，THREEASPECTSOFRESEARCHWORKSARECAMEDOUT1INTRODUCINGTHERELEVANTTHEORYANDDISCUSSINGTHECURRENTSITUATIONOFTHEINPUTOUTPUTANALYSIS2ELUCIDATINGTHEINVESTIGATIONOFTHEINPUTOUTPUT，INCLUDINGTHERANGETHEMETHOD，THENOTICEABLEPROBLEMANDSOON3ANALYZINGTHEFACTORSINFLUENCINGTHEINPUTANDOUTPUTKEYWORDSTHECARRYINGTRADEOFRAILWAY，INPUTOUTPUTANALYSIS，THEINVESTIGATIONOFTHEINPUTOUTPUTZ

簡(jiǎn)介：北方交通大學(xué)碩士學(xué)位論文現(xiàn)代企業(yè)經(jīng)營(yíng)環(huán)境下鐵路運(yùn)輸企業(yè)效績(jī)?cè)u(píng)價(jià)體系研究姓名丁海芬申請(qǐng)學(xué)位級(jí)別碩士專業(yè)會(huì)計(jì)學(xué)指導(dǎo)教師郭雪萌20030201壘墮竺一ABSTRACTTOBEGINWITH，THEPAPERANALYSESTBENECESSITYOFAPPLYINGPERFORMANCEMEASUREMENTSYSTEMINTOCHINESERAILWAYTRANSPORTENTERPRISES，WHICHISUNIVERSALLYARRANGEDFOREFFECTIVELYSUPERVISINGSTATEOWNEDCAPITALSINWESTERNCOUNTRIESANDOTHERASIANCOUNTRIES．THESECONDCHAPTERINTRODUCESTHEORIESRELATEDTOPERFORMANCEMEASUREMENTSYSTEM，ESPECIALLYAGENTTHEORY．THETHIRDCHAPTERREVIEWSFOREIGNPERFORMANCEMEASUREMENTSYSTEMSINDETAILANDDISCUSSESTHEINFLUENCEONESTABLISHINGPERFORMANCEMEASUREMENTSYSTEMINCHINESERAILWAYTRANSPORTENTERPRISES．THEFORTHCHAPTERDISCUSSESTHEPROCESSABOUTESTABLISHINGTHEPERFORMANCEMEASUREMENTSYSTEMINCHINESERAILWAYTRANSPORTENTERPRISES，INCLUDINGPURPOSE，PRINCIPLES，SUBJEEL，OBJECT，TARGETS，STANDARDS，METHODANDAPPLIANCEITDISCUSSESHOWMODEMECONOMICALENVIRONMENTINFLUENCESPERFORMANCEMEASUREMENTSYSTEMANDWHATISTHEPURPOSEANDPRINCIPLESOFPERFORMANCEMEASUREMENTSYSTEM．DURINGDESIGNINGTARGETSYSTEM，ITUSESTHEIDEAOFTHEBALANCEDSCORECARDANDCONSIDERSTHEMERITSOFTARGETSYSTEMANNOUNCEDBYTHEMINISTRYOFFINANCE．ITSNEWTARGETSYSTEMINCLUDESFIVEPARTS，F(xiàn)INANCIALPERFORMANCE，PROCESSPERFORMANCE，EMPLOYEEPERFORMANCE，INNOVATIONPERFORMANCEANDCLIENTPERFORMANCE．EVERYPARTSETSFORTHCALCULATIONFORMULA．ATTHESAMETIME，ITALLOCATESTHEWEIGHTTOEVERYTARGET．ANDTHENITDETERMINESTHESTANDARDSACCORDINGTOBASICDATAOFFOURTEENRAILWAYBUREAUS。ATTHEENDOFTHETHESIS，ITASSUMESAREMUNERATIONPLANBASEDONPERFORMANCEMEASUREMENTSYSTEM，ANNUALPAYSYSTEM．KEYWORDSPERFORMANCEMEASUREMENTSYSTEM，RAILWAYTRANSPORTENTERPRISES，TARGETSYSTEMS，

簡(jiǎn)介：湖南大學(xué)碩士學(xué)位論文石長(zhǎng)鐵路運(yùn)輸成本與經(jīng)濟(jì)效益分析及對(duì)策研究姓名吳文嫻申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師陳收20020101ABSTRACTIHILROADCONVEYANCECOSTISTHESUMOFEVERYKINDOFCONSUMETHATTAKESPLACEWHENARAILROADENTERPRISECOMPLETESTRAVEIERSA11DGOODSTRANSPONINTHEDELIVEREDPMCESSRAILROADCONVEYANCECOSTISTHEIMPONALLCEBASISTOJNVESTIGATETHEECONOMICPERFBNNANCE，TOPROCEEDONPRONTANDLOSSANALYSIS，ANDTODECIDEMANAGEMENTDECISIONSOFRAILROADENTERPRISERAILROADCONVEVANCECOSTISSTILLMEIMDORTANTBASISTOFORMULATEA11DADJUSTRAILROADCONVEYA工1CEPRICE，TOACCOUNTLABORCLEARINGPRICESAMONGENTERPRISESTHEREFORE，RAILROADCONVEYANCECOSTISAST1】THESIZEQUANTITYTARGETOFECONOMICPEDBMLANCEOFRAILROADENTE印RISEA10NG麗THCONTINUOUSDEVELOPMEMA11DPERFECTIONOFSOCIASTMARKETECONOMY_THETRANSPONMARKETHASALREADYBECOMETHEOPENMARKETUNDERTHEMARKETECONOMVTHECOMPETITIONS鋤ONGRAILROAD，HIGHWAYANDWATERROADCONTINUOUSLYT啪MOREINTENSIVEBECAUSEOFSOMEOBJECTIVEA11DSUBIECTIVEREASONS，T上LERAILROAD’SOCCUPVIN2PONIONINTHECONVEVANCEMARKETISDESCENDINGVEARBYVEARFROMTHE1994TO1999WHOLERAILROADDENCIEMALⅡ10UGH，IOINTVENTURERAILROADGOFORWARDCERTAINLVCREATIVE，ADOPTINGTHELIGHTCONS廿1LCTION，PRACTICINGTHESOCIALWORKIN昌MERELYTWOOFTWEMYWORKIN2JOINTVENTURERAILROADSWINTHEBENENTTHESHICHANGRAILROADISAIOINTVENTURERAILROADTHATWASINVESTEDBV山ERAILROADDEPARTMENTANDHUNANPROVINCETOGETHEL仔OMSETU口TOTRA幣CONOCTOBER11998，ALWAYSBEPLACEDINDENCITBYANALYSING埡MSPORTANDM肌AGEMEMOFTHEECONOMICTARGETOFSHICHAN疊RAILROADNEARFOURYEARS，USINGCONVEYANCECOSTASCORE，USINGALLTHEECONOMYCIRCULATINGDATAASCLUES，USINGMANAGERIALCONSTRUCTIONASFRAMEWORK，THISARTICLEHASARRANGED，CATEGORIZEDANDANALVSEDTHEOPERATIONECONOMICTARGETINDETAILAISOTHISA州CLEHASFOUNDOUTTHATTHESHICHANGRAILROADSPRINCIPALCONVEYANCECOSTEXPENDITLLREISFINANCEADMINISTRATIVEEXPENSE，PERSONNELWAGESMACHINEEXPENSESBYAILALYSINGT11ECONVEYANCECOST，WECANGETTHECONCLUSIONMATTHEDIRECTREASONOFHIGHTMNSPONCOSTOFSHICHANGRAILROADISC印ITALOVERLOⅥOWINGDEBTH培H，THEC印ITALCONSTN】CTIONU11REASONABLE，MEINTERESTOFBANKLOAILHEAVVHIGHFINANCEADMINISTRATIVEEXPENSEBYMEANSOFTHEANALYSISOFCONVEYANCEINCOME，THISARTICLEHASPOIMEDOUTT11ATTHE1ACKINGOFCARRYINGTRA蹦CERESULTINGINCONVEYANCEINCOMEOVER10Ⅵ‘ISANOTHERREASONFORTHEHI曲SHICHANGRAILROADCONVEYANCECOSTTLLISARTICLEHASDONEADEPTHRESEARCHONSHICHA王19MILROADCOSTMA工LAGEMENTANDCONTROL，F(xiàn)。UNDOUTTHEMAINFACTORS也ATI對(duì)1UENCESHICHANGRAILROADCOSTANDITSCAUSEOFF、ONNATIONANDBROUGHTUPSOMEPROGRAMMESA11DMEASURESTHAT10WERSHICHANGMILMADCONVEVANCECOSTANDINCREASEECONOMICPERFORMANCETHECOREOFTHOSEPROGRAMMESANDMEASURESAREOPTIMIZINGC印ITALCONSTMCTION，STREN垂HENINGTHECOSTMANAGEMEM，REDUCINGTHECOSTEXPENDITUREANDDECREASINGTHEEMPLOYEESTOINCREASE

簡(jiǎn)介：北方交通大學(xué)碩士學(xué)位論文鐵路運(yùn)輸企業(yè)貨運(yùn)市場(chǎng)調(diào)查的理論與實(shí)踐研究姓名匡佩遠(yuǎn)申請(qǐng)學(xué)位級(jí)別碩士專業(yè)交通運(yùn)輸規(guī)劃與管理指導(dǎo)教師劉作義200131●I＼P一__JABSTRACTCHINESERAILROADFREIGHTISBEINGCONFRONTEDWITHACHALLENGEITHASNEVERMETBEFOREALONGWITLLMANYKINDSOFTRANSPORTMODES’GROWINGUPBEFORETHESEVEREMARKETCOMPETITION，THEONLYWAYFORCHINESETRANSPORTENTERPRISESTODEALWITHTHISSITUATIONISTOUNCLERSTANDTHETRANSPORTMARKETWELLMARKETRESEARCHISAVERYEFFECTIVEWAYFORENTERPRISESTOSEIZETHEDYNAMICCHANGESOFMARKETTHETHESISDISCUSSESMODEMTHEORYOFMARKETRESEARCHANDANAIYSISINDETAILANDEMPHASESINDISCUSSINGARAIKOADENTERPRISEHOWTODOASCIENTIFICMARKETRESEARCHEFFECTIVELYFINALLYTHETHESISANALYSESANDSTUDIESTHEFREIGHTMARKETRESEARCHHELDBYBEIJINGRAILROADBUREAUANDZHENGZHOURAILROADBUREAUSOMETIMEAGOTHETHESISHASTHREEPARTSANDSEVENCHAPTERSTOTALLYTHEAUTHORTRIESTODISCUSSTHEORYANDPRACTICESABOUTRAILROADENTERPRISES’MARKETRESEARCHINFULL一SCALEINTHEFIRSTPART，THETHESISINTRODUCESCOMMONTHEORYOFMARKETRESEARCHANDANALYSIS，ANDWRITESUPTHECONCEPTOFMARKETRESEARCH，TYPES，OPERATIONPROCESS，TECHNIQUECHOICE，QUALITYCONTROL，DATAANALYSIS，ANDSOONSECONDLYTHETHESISDISCUSSESHOWTOPUTAMARKETRESEARCHINPRACTICEFORARAILROADENTERPRISETHEAUTHOREMPHATICALLYEXPLAINSSAMPLINGTECHNIQUES，QUESTIONNAIREDESIGN，ANDANALYSISTECHNIQUES，ATTHESAMETIME，INTRODUCESTHENEWMETHODSANDNEWDEVELOPMENTSOFMODEMMARKETRESEARCH，SUCHASFACTORANALYSIS，CLUSTERANALYSIS，DISCRIMINANTANALYSISFINALLYTHETHESISINTRODUCESTWOEXAMPLESACCORDINGTOTHEFREIGHTMARKETRESEARCHOFBEIJINGRAILROADBUREAUANDZHENGZHOURAILROADBUREAU，THETHESISEXPLAINSTHEDECIDINGOFRESEARCHSCHEME，DATAPROCESSANDANALYSIS，DEVELOPMENTOFMARKETINGINFORMATIONSYSTEMKEYWORDSRAILROADTRANSPORT，MARKETRESEARCH，STATISTICALANALYSIS

簡(jiǎn)介：山東大學(xué)碩士學(xué)位論文濟(jì)南鐵路局旅客運(yùn)輸市場(chǎng)營(yíng)銷對(duì)策研究姓名林小強(qiáng)申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師胡正明20030423山東大學(xué)碩士學(xué)位論文摘要濟(jì)南鐵路局是鐵道部下屬十四個(gè)鐵路局之一，其客流吸引區(qū)覆蓋山東省全境和江蘇、河南、安徽三省部分地區(qū)。吸引區(qū)內(nèi)發(fā)達(dá)的經(jīng)濟(jì)、眾多的人口和豐富的旅游資源為各種運(yùn)輸方式提供了巨大的運(yùn)輸需求。同時(shí)，吸引區(qū)內(nèi)公路和民航的快速發(fā)展又使?jié)翔F路局旅客運(yùn)輸面L瞄激烈的市場(chǎng)競(jìng)爭(zhēng)。面對(duì)機(jī)遇和挑戰(zhàn)，濟(jì)南鐵路局現(xiàn)行旅客運(yùn)輸市場(chǎng)營(yíng)銷機(jī)制由于受到企業(yè)經(jīng)營(yíng)管理體制、觀念、人員素質(zhì)等種種因素的影響，已不能適應(yīng)市場(chǎng)需要。本文旨在通過對(duì)濟(jì)南鐵路局旅客運(yùn)輸市場(chǎng)營(yíng)銷對(duì)策的研究，為推動(dòng)濟(jì)南鐵路局旅客運(yùn)輸市場(chǎng)營(yíng)銷工作向著系統(tǒng)化、規(guī)范化方向發(fā)展做一些嘗試和探索。本文在研究和分析過程中運(yùn)用了比較分析法、圖表法等研究方法。本文以濟(jì)南鐵路局為主體，在現(xiàn)代市場(chǎng)營(yíng)銷理論的指導(dǎo)下，認(rèn)真分析了企業(yè)和行業(yè)市場(chǎng)營(yíng)銷現(xiàn)狀，明確了存在的問題，并在充分借鑒國(guó)外發(fā)達(dá)國(guó)家先進(jìn)經(jīng)驗(yàn)的基礎(chǔ)上，有針對(duì)性地提出了改進(jìn)和完善的對(duì)策，這也使得這些對(duì)策既具有理論基礎(chǔ)，又具有實(shí)踐價(jià)值。本文內(nèi)容按如下思路展開第一部分主要介紹我國(guó)鐵路旅客運(yùn)輸市場(chǎng)概況，包括我國(guó)鐵路旅客運(yùn)輸市場(chǎng)的構(gòu)成、特征及現(xiàn)狀。通過闡述，明確了我國(guó)鐵路旅客運(yùn)輸面對(duì)的挑戰(zhàn)。第二部分主要闡述運(yùn)輸市場(chǎng)營(yíng)銷理論。首先介紹了運(yùn)輸市場(chǎng)營(yíng)銷的主要概念，然后著重闡述了服務(wù)營(yíng)銷理論、目標(biāo)市場(chǎng)營(yíng)銷理論、市場(chǎng)營(yíng)銷組合理論、關(guān)系營(yíng)銷理論、整合營(yíng)銷理論和市場(chǎng)競(jìng)爭(zhēng)理論六個(gè)重要的營(yíng)銷理論。通過對(duì)有關(guān)營(yíng)銷理論的闡述，為分析現(xiàn)狀和選擇對(duì)策奠定了理論基礎(chǔ)。第三部分主要是對(duì)國(guó)外鐵路旅客運(yùn)輸市場(chǎng)營(yíng)銷的分析和研究。通過對(duì)我國(guó)與國(guó)外一些發(fā)達(dá)國(guó)家的比較。總結(jié)了國(guó)外值得學(xué)習(xí)和借鑒的先進(jìn)經(jīng)驗(yàn)，明確了我國(guó)鐵路旅客運(yùn)輸市場(chǎng)營(yíng)銷的差距和今后的發(fā)展方向。第四部分是對(duì)濟(jì)南鐵路局旅客運(yùn)輸市場(chǎng)營(yíng)銷現(xiàn)狀的介紹和分析。通過分析，明確了濟(jì)南鐵路局旅客運(yùn)輸面臨的外部環(huán)境和內(nèi)部條件。第五部分是濟(jì)南鐵路局旅客運(yùn)輸市場(chǎng)營(yíng)銷對(duì)策的選擇。通過分析，明確了目前存在問題，并有針對(duì)性地提出了改進(jìn)和完善的對(duì)策。濟(jì)南鐵路局旅客運(yùn)輸市場(chǎng)營(yíng)銷對(duì)策的主要內(nèi)容為一是提升營(yíng)銷理念，二是改進(jìn)營(yíng)銷戰(zhàn)略，三是制定科學(xué)的目標(biāo)市場(chǎng)營(yíng)銷策略，四是開發(fā)營(yíng)銷信息系統(tǒng)，五是優(yōu)化營(yíng)銷組合，六是優(yōu)化營(yíng)銷組織機(jī)構(gòu)，七是加強(qiáng)營(yíng)銷創(chuàng)新。這些對(duì)策是對(duì)濟(jì)南鐵路局旅客運(yùn)輸市場(chǎng)營(yíng)銷工作不斷改進(jìn)和完善的嘗試和探索，希望能對(duì)實(shí)際工作有所裨益。關(guān)鍵詞鐵路旅客運(yùn)輸；市場(chǎng)營(yíng)銷對(duì)策