論傳媒經(jīng)濟(jì)是輿論經(jīng)濟(jì)——對(duì)傳媒經(jīng)濟(jì)本質(zhì)的進(jìn)一步解讀.pdf

1、上海大學(xué)碩士學(xué)位論文論傳媒經(jīng)濟(jì)是輿論經(jīng)濟(jì)——對(duì)傳媒經(jīng)濟(jì)本質(zhì)的進(jìn)一步解讀姓名：陳積銀申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：新聞傳播學(xué)指導(dǎo)教師：吳信訓(xùn)20050510上海大學(xué)文學(xué)碩士學(xué)位論文壘垡!塑型竺!!鯉!堅(jiān)塑壁些!g墅!型蘭空墮墼塑望燮垡堅(jiān)!!堅(jiān)!!壘也AbstractThisarticlepointsouttheshortcomingsofAttentionEconomytheoryandImpacteconomyTheoryrespective

2、lyonthebaseofanalyzingthedevelopmenthistory，natureandoccurringmechanismofthetwotheoriesInaddition，thisthesisindicatethatusingPublicOpinionEconomytogeneralizethenatureofmediaeconomywouldbemoreincisivethanthetwotheoriesThe

3、natureofmediaeconomyiSpublicopinioneconomy，whichmeansthatthefunctionofpublicopinionofmediaiSthesoulforthedevelopmentofmediaeconomy，inaddition，thiskindofvaluegivesmediaspecialroleduringthedevelopmentofwholenationalorindiv

4、idualdecisionandactionineconomyInotherwords，mediauseitsruleofinfectivepowertoinfluence，formandmakeuseofpublicopiniontoturnitseconomicaimsandactionsintorealityKeywords：MediaeconomyAttentioneconomyImpacteconomyNatllrePubli