xx世貿(mào)市場(chǎng)交易中心總體策劃報(bào)告

1、天馬行空官方博客：http://t.qq.com/tmxk_docin ；QQ:1318241189；QQ 群：175569632百榮世貿(mào)市場(chǎng)交易中心 百榮世貿(mào)市場(chǎng)交易中心總體策劃報(bào)告 總體策劃報(bào)告王志綱工作室 王志綱工作室2002 2002 年 10 10 月5、項(xiàng)目開(kāi)發(fā)的目標(biāo)................................................................................

2、................................326、項(xiàng)目區(qū)域環(huán)境分析 ...........................................................................................................32（二）百榮世貿(mào)的區(qū)位分析 （二）百榮世貿(mào)的區(qū)位分析.........................................

3、......................................................331、從北京城市的區(qū)位分析 ..................................................................................................332、北京南部區(qū)域的區(qū)位分析......................................

4、........................................................353、百榮世貿(mào)項(xiàng)目地塊區(qū)位分析.........................................................................................38四、 發(fā)市場(chǎng)面臨的主要問(wèn)題與對(duì)策 ........................................

5、....................................41（一）批發(fā)市場(chǎng)的主要問(wèn)題 （一）批發(fā)市場(chǎng)的主要問(wèn)題...............................................................................................411、批發(fā)市場(chǎng)的定義...................................................

6、.............................................................412、批發(fā)市場(chǎng)的特征................................................................................................................413、批發(fā)市場(chǎng)的主要功能.......................

7、................................................................................414、批發(fā)市場(chǎng)的作用................................................................................................................425、國(guó)內(nèi)批發(fā)市場(chǎng)的主要問(wèn)題..

8、............................................................................................42（二）批發(fā)市場(chǎng)的主要對(duì)策 （二）批發(fā)市場(chǎng)的主要對(duì)策...............................................................................................431、對(duì)策

9、之一：整合資源.......................................................................................................432、對(duì)策之二：打造品牌.................................................................................................

10、......453、對(duì)策之三：功能創(chuàng)新.......................................................................................................484、對(duì)策之四：向零售市場(chǎng)滲透..................................................................................

11、.......48五、百榮世貿(mào)的戰(zhàn)略理念與整體策略 ...........................................................................51（一）項(xiàng)目總體理念 （一）項(xiàng)目總體理念..................................................................................................

12、.............511、理念一：做中國(guó)商業(yè)的門(mén)戶概念................................................................................512、理念二：做中國(guó)商業(yè)的制高點(diǎn)概念 ...........................................................................513、理念三：做南城區(qū)域板

13、塊概念 ....................................................................................524、理念四：復(fù)合房地產(chǎn)的開(kāi)發(fā)理念................................................................................525、理念五：做商業(yè)航母的品牌戰(zhàn)略概念..............

14、.........................................................536、理念六：“共繁榮”的經(jīng)營(yíng)理念概念.......................................................................53（二）項(xiàng)目的整體策略 （二）項(xiàng)目的整體策略 ................................................