戰(zhàn)略管理雙語資料

1、編號： 時間：2021 年 x 月 x 日 書山有路勤為徑，學海無涯苦作舟 書山有路勤為徑，學海無涯苦作舟 頁碼：第 1 頁 共 74 頁第 1 頁 共 74 頁Chapter 1 Strategic Management and Strategic Competitiveness...................................................41.1Strategic Management Pro

2、cess .............................................................................................41.1.1 The Rational Model ................................................................................................

3、..41.1.2 The critique of the rational model.............................................................................51.2 The New Competitive Landscape..................................................................

4、......................61.2.1The Globalized Competition......................................................................................61.2.2Technological Changes.....................................................

5、.........................................61.3The I/O model of Above-average Returns............................................................................81.4The Resource-based Model of Above-average Returns .......

6、................................................91.5Strategic Intent and Strategic Mission ................................................................................101.6Stakeholders................................

7、........................................................................................111.7Organizational Strategists ...................................................................................................1

8、1復習題..............................................................................................................................12Chapter 2 The External Environment: Opportunities, Threats, Industry Environment, and Co

9、mpetitor Analysis ........................................................................................................................132.1External Environmental Analysis .............................................

10、..........................................132.2 Segments of the General Environment: The PEST Analysis.............................................142.3 Industry Environment Analysis: The Five Forces Model...............

11、...................................152.4 Strategic Group Analysis ...................................................................................................182.5 Competitor Analysis .............................

12、.............................................................................18復習題..............................................................................................................................18Chapter 3

13、The Internal Environment: Resources, Capabilities, and Core Competencies ...............203.1 The importance of Internal Analysis..................................................................................203.2 Res

14、ources, Capabilities, and Core Competencies..............................................................213.2.1 Resources..................................................................................................

15、..............213.2.2 Capabilities .............................................................................................................223.2.3 Core Competencies ..................................................

16、...............................................233.3 Steps in a Resource-based Strategic Analysis ...................................................................233.4 Value Chain Analysis ............................

17、............................................................................26復習題..............................................................................................................................27Chapter 4 B

18、usiness-Level Strategy..................................................................................................284.1 Customers: Who, What, and How ................................................................

19、.....................284.1.1 Who: Determining the customers to serve..............................................................284.1.2 What: Determining the customer needs to satisfy ..................................

20、................294.1.3 How: Determining core competencies necessary to satisfy customers’ needs.......294.2 Types of Business-level Strategy...............................................................................

21、........294.3 Cost Leadership Strategy ...................................................................................................304.4 Differentiation Strategy ...................................................

22、..................................................314.5 Focus Strategies .................................................................................................................324.6 Integrated Low-Cost/Differen

23、tiation Strategy ...................................................................33復習題..............................................................................................................................34Cha

24、pter 5 Corporate-Level Strategy ................................................................................................365.1 Corporate-level Strategy and Levels of Diversification ...............................

25、.....................36編號： 時間：2021 年 x 月 x 日 書山有路勤為徑，學海無涯苦作舟 書山有路勤為徑，學海無涯苦作舟 頁碼：第 3 頁 共 74 頁第 3 頁 共 74 頁復習題.................................................................................................................

26、.............71Chapter 1 Strategic ic Ma Management and Strategic Compe petitivenessLearning ObjectivesAfter reading this chapter, you should be able to·Defining strategic competitiveness, competitive advantage, and

27、 above-average returns.·Discuss the challenge of strategic management.·Describe the new competitive landscape and how it is being shaped by global and technological changes.·Use the industrial organization

28、(I/O) model to explain how firms can earn above-average returns.·Use the resource-based model to explain how firms can earn above-average returns.·Describe strategic intent and strategic mission and discuss the

29、ir value to the strategic management process.·Define stakeholders and describe the three primary stakeholder groups’ ability to influence organizations.·Describe the work of strategists.·Explain the strate

30、gic management process.1.1Strategic Management Process1.1.1 The Rational ModelStrategic competitiveness(戰(zhàn)略競爭力) is achieved when a firm successfully formulates and implements a value-creating strategy. When a firm impleme

31、nts a value-creating strategy of which other companies are unable to duplicate the benefits or find it too costly to imitate, this firm has a sustained or sustainable competitive advantage(持續(xù)的或可持續(xù)的競爭優(yōu)勢). The speed with w

32、hich competitors are able to acquire the skills needed to duplicate the benefits of a firm’s value-creating strategy determines how long a competitive advantage will last. Understanding how to exploit its competitive adv

33、antage is necessary for a firm to earn above-average returns. Above-average returns(高于平均的或超額回報) are returns in excess of what an investor expects to earn from other investment with a similar amount of risk. Risk(風險) is a

34、n investor’s uncertainty about the economic gains or losses that will result from a particular investment. Firms that are without a competitive advantage or that are not competing in an attractive industry earn, at best,

35、 only average returns. Average returns（平均回報） are returns equal to those an investor expects to earn from other investments with a similar amount of risk. In the long run, an inability to earn at least average returns res