成都古城華韻農(nóng)業(yè)觀光及婚慶文化旅游示范項(xiàng)目可行性報(bào)告

1、目 錄1. 總論 ............................................................51.1 項(xiàng)目概況..............................................................51.2 研究方法及程序........................................................51.3 研究結(jié)論...

2、...........................................................72. 項(xiàng)目建設(shè)背景分析 ................................................82.1 旅游業(yè)市場現(xiàn)狀及發(fā)展趨勢..............................................82.1.1. 國際旅游市場現(xiàn)狀及發(fā)展趨勢 ...............

3、.......................................................................82.1.2. 中國旅游市場現(xiàn)狀及發(fā)展趨勢 ......................................................................................82.1.3. 四川旅游市場現(xiàn)狀及發(fā)展趨勢 ...................

4、.................................................................122.2 婚慶產(chǎn)業(yè)發(fā)展現(xiàn)狀與前景分析...........................................132.2.1. 中國新婚消費(fèi)需求分析 .........................................................................

5、.......................132.2.2. 中國婚慶產(chǎn)業(yè)發(fā)展現(xiàn)狀與前景分析 ............................................................................153. 項(xiàng)目資源條件評價(jià) ...............................................223.1 項(xiàng)目區(qū)位、交通條件評價(jià)..................

6、.............................223.2 地質(zhì)條件評價(jià).........................................................233.2.1. 項(xiàng)目水文條件 ..........................................................................................................

7、......233.2.2. 項(xiàng)目地質(zhì)條件 ................................................................................................................233.3 項(xiàng)目自然資源評價(jià).....................................................233.4 項(xiàng)目人文歷史資源評價(jià)...

8、..............................................243.5 項(xiàng)目基礎(chǔ)設(shè)施條件評價(jià).................................................243.5.1. 供水設(shè)施 ...............................................................................................

9、.........................243.5.2. 供電設(shè)施 ........................................................................................................................243.5.3. 天然氣供應(yīng) ..............................................

10、......................................................................253.5.4. 通訊設(shè)施 ........................................................................................................................253.6 項(xiàng)目資源條件總體評價(jià)

11、.................................................254. 項(xiàng)目形象定位 ...................................................264.1 城郊旅游開發(fā)六大模式.................................................264.1.1. 森林公園模式 ...........................

12、.....................................................................................264.1.2. 風(fēng)景名勝區(qū)模式 ............................................................................................................264.1.3. 旅

13、游度假區(qū)模式 ............................................................................................................274.1.4. 主題公園模式 .........................................................................................

14、.......................284.1.5. 體育旅游模式 ................................................................................................................284.1.6. 觀光農(nóng)業(yè)模式 .....................................................

15、...........................................................284.2 成都市及周邊旅游項(xiàng)目解析.............................................294.3 項(xiàng)目綜合診斷與分析流程...............................................294.4 形象定位結(jié)論......................

16、...................................30目 錄iii8.1.3. 運(yùn)營成本 ........................................................................................................................438.1.4. 稅金 .............................

17、...................................................................................................448.1.5. 財(cái)務(wù)評價(jià)報(bào)表 .........................................................................................................

18、.......448.1.6. 財(cái)務(wù)評價(jià)指標(biāo) ................................................................................................................44（1） 盈利能力分析 盈利能力分析 ...................................................448.2 經(jīng)濟(jì)運(yùn)作分析..

19、.......................................................51項(xiàng)目經(jīng)濟(jì) 經(jīng)濟(jì)運(yùn)作分析表 運(yùn)作分析表.................................................529. 項(xiàng)目社會評價(jià) ...................................................539.1 項(xiàng)目社會影響分析...................

20、..................................539.1.1. 帶動(dòng)當(dāng)?shù)厥袌龅姆睒s，推動(dòng)城市經(jīng)濟(jì)的發(fā)展 ............................................................539.1.2. 提供就業(yè)崗位，保證社會穩(wěn)定 ..........................................................................

21、..........539.1.3. 增加居民收入，提高居民生活水平 ............................................................................539.1.4. 加快城鎮(zhèn)化建設(shè)的進(jìn)程 .........................................................................................

22、.......539.1.5. 項(xiàng)目實(shí)施有助于弘揚(yáng)地區(qū)傳統(tǒng)文化，提升城市形象 ................................................549.2 項(xiàng)目與所在地互適性分析...............................................549.2.1. 不同利益群體對項(xiàng)目的態(tài)度及參與程度 ..........................................

23、..........................549.2.2. 各級組織對項(xiàng)目的態(tài)度及支持程度 ............................................................................549.2.3. 地區(qū)文化狀況對本項(xiàng)目的適應(yīng)程度 ....................................................................

24、........549.3 社會評價(jià)結(jié)論.........................................................5410. 項(xiàng)目組織管理與人力資源配置 .....................................5510.1 組織管理架構(gòu).........................................................5510.1.1. 項(xiàng)目法人組建

25、方案 ....................................................................................................5510.1.2. 管理機(jī)構(gòu)組織方案 ..................................................................................................

26、..5510.2 人力資源配置.........................................................5510.2.1. 公司定員 ....................................................................................................................5510.2.2. 員工來源及招聘

27、方案 ................................................................................................5610.2.3. 員工培訓(xùn)計(jì)劃 ........................................................................................................

28、....5611. 項(xiàng)目風(fēng)險(xiǎn)管理 ...................................................5711.1 項(xiàng)目風(fēng)險(xiǎn)識別.........................................................5711.1.1. 政治風(fēng)險(xiǎn) ...................................................................

29、.................................................5711.1.2. 市場風(fēng)險(xiǎn) ....................................................................................................................5711.1.3. 社會風(fēng)險(xiǎn) .........................

30、...........................................................................................5711.1.4. 生態(tài)風(fēng)險(xiǎn) ..................................................................................................................

31、..5711.1.5. 財(cái)務(wù)風(fēng)險(xiǎn) ....................................................................................................................5811.1.6. 突發(fā)性風(fēng)險(xiǎn) .......................................................................