知行客-新型電商戶外旅游網(wǎng)站項(xiàng)目建議書

1、“知行天下”楊 璐 榕鄧 世 康王 蒙李 園邱 艷 茹“知行客”電商旅行網(wǎng)站“知行客”是以傳統(tǒng)旅游網(wǎng)站為基礎(chǔ)的新型旅游網(wǎng)站，網(wǎng)站致力于迎合在線旅游的未來發(fā)展趨勢(shì)，融合線上社會(huì)化電子商務(wù)和線下“一條龍”旅游電商，以旅游周邊和戶外旅行為贏利點(diǎn)，是以年輕化，個(gè)性化為導(dǎo)向的綜合戶外旅游網(wǎng)站。指導(dǎo)老師：黎新伍知行客-新型電商戶外旅游網(wǎng)站26.3 線下營(yíng)銷 ..............................................

2、............................................................................307 公司管理 .....................................................................................................................................31

3、7.1 公司初創(chuàng)組織結(jié)構(gòu) ..........................................................................................................317.2 公司經(jīng)營(yíng)管理策略 ......................................................................................

4、....................317.1.1 公司內(nèi)部文化建設(shè) ...............................................................................................317.2.3 績(jī)效考核 ...........................................................................

5、....................................327.3.3 員工獎(jiǎng)勵(lì)機(jī)制 .......................................................................................................338.投資分析 .........................................................

6、............................................................................348.1 項(xiàng)目投資資金來源 ..........................................................................................................348.2 項(xiàng)目資金運(yùn)用 ..........

7、........................................................................................................35網(wǎng)站建設(shè) .............................................................................................................

8、...........35APP 制作.........................................................................................................................35網(wǎng)站推廣 .........................................................................

9、...............................................368.3 投資分析 ..........................................................................................................................36投資環(huán)境分析：投資障礙分析法........................

10、.........................................................36投資假設(shè) ........................................................................................................................378.3.1 年凈流量表（NCF）表.................

11、........................................................................408.3.2 凈現(xiàn)值計(jì)算表 ...............................................................................................................418.3.4 內(nèi)含報(bào)酬率（IRR）....

12、..................................................................................................428.3.5 投資回報(bào)預(yù)算 .......................................................................................................439.

13、財(cái)務(wù)分析 .....................................................................................................................................439.1.主要財(cái)務(wù)假設(shè) .....................................................................

14、.............................................439.2.報(bào)表數(shù)據(jù)預(yù)測(cè) ..................................................................................................................449.1.2 資產(chǎn)負(fù)債表 ..................................

15、.........................................................................449.1.3 利潤(rùn)表 ...................................................................................................................459.1.4 現(xiàn)金流量表 ......

16、.....................................................................................................4610.融資分析 .............................................................................................................

17、......................4710.1 各期融資方案 ................................................................................................................4710.1.1 初期 ............................................................

18、.........................................................4710.1.2 中期 .....................................................................................................................4710.1.3 后期（成熟期） .................

19、................................................................................4811.風(fēng)險(xiǎn)分析與規(guī)避 .......................................................................................................................49風(fēng)險(xiǎn)分析 .

20、...............................................................................................................................49風(fēng)險(xiǎn)規(guī)避策略 ....................................................................................