[雙語翻譯]短視頻社交視頻外文翻譯—點贊與觀看：調(diào)查網(wǎng)絡(luò)視頻內(nèi)容創(chuàng)作者對受歡迎程度的看法

1、字?jǐn)?shù)：英文 字?jǐn)?shù)：英文 2522 2522 單詞， 單詞，14073 14073 字符；中文 字符；中文 4375 4375 漢字 漢字出處： 出處：Törhönen Törhönen M, M, Sjöblom Sjöblom M, M, Hamari Hamari J. J. Likes Likes and and views: views: Investigating I

2、nvestigating internet internet video video content content creators creators perceptions perceptions of of popularity[C] popularity[C] Proceedings Proceedings of of the the 2nd 2nd International International Gami

3、FIN GamiFIN Conference,2018:108-114. Conference,2018:108-114.外文文獻(xiàn) 外文文獻(xiàn) Likes and views: Investigating internet video content creators perceptions of popularity1.IntroductionThe online environment encourages digital nativ

4、es to participate in various forms of collaborative and productive efforts through their use of social media and digital services such as Facebook, Wikipedia, Instagram and YouTube. These type of activities have turned t

5、he consumer of online media content and channels into a social prosumers (Fuchs, 2014; Ritzer 2010, 2015), which is particularly evident in the prosumption activities of social video content.Social video content is gener

6、ated by private individuals and distributed to social networks through commercial services such as YouTube, Twitch and Facebook live. The rapid developed of supporting technologies (live-streaming, VR video formats, shor

7、t video “story” integrations), dissemination platforms and even monetisation services (subscriptions, partnership programmes, donations) related to the creation of video content, have made this activity more approachable

8、 and available for the general public. Additionally, the emergence of online video influencers and celebrities such as PewDiePie and Zoella, has increased the allure of online fame and fortune, associated with social vid

9、eo content creation. The increase in the popularity of this activity has led to greater competition for the attention of the online audiences and their engagement with content.2.MethodsThis research examines the populari

10、ty of social video content creators, by determining what content creators themselves perceive to have an effect on their popularity, and how much effort they place on these aspects within their content creation activitie

11、s. The respondents were presented with eighteen predetermined elements related to different aspects of social video content creation, that were considered to emphasise the content or the content creator to their viewers.

12、 These aspects of social video content creation were selected based on seven preliminary semi-structured interviews with different types of content creators, and through observation of different content creators and diss

13、emination channels in digital environments.The data for this research was collected through an online survey, which was distributed through various social media outlets (Facebook, Reddit, Twitch) and through an email con

14、tact list to social video content creators globally. The data was collected during 2017 from 385 social video content creators, out of whom a majority were young adults (millennials/Generation Y). More demographic inform

15、ation presented in Table 1. The respondents were asked two different questions related to the selected aspects of popularity: “Please rate how important you estimate the following things are in regards to the popularity

16、of the videos you share online?” and “How much effort do you put in the following things when producing and sharing videos online?”. Respondents then rated each aspect on a 7-point Likert scale (1 indicating “strongly di

17、sagree” and 7 indicating “strongly agree”), which was used to determine the means for each aspect of popularity for the analysis of this research.Table 1. Demographic information of respondents.N % N %Male 280 73.8% Part