[雙語翻譯]物流專業(yè)快遞行業(yè)外文翻譯—客戶為何打算使用快遞服務(wù)（原文）

1、Case Studies in Business and Management ISSN 2333-3324 2016, Vol. 3, No. 2 56Why Customers Intend to Use Express Delivery Services Sri Setiyawati (Corresponding author) Graduate School of Economics, Sebelas Maret Unive

2、rsity, Indonesia E-mail: srisetiyawati84@gmail.com Budhi Haryanto Faculty of Economics and Business, Sebelas Maret University, Indonesia Received: June 25, 2016 Accepted: July 25, 2016 Published: August 2, 2016 doi

3、:10.5296/csbm.v3i2.9661 URL: http://dx.doi.org/10.5296/csbm.v3i2.9661 Abstract The aim of this research was to better understand the effects of products quality, price reasonableness, brand image, and attitude towards

4、 customer’s intention. This research was guided by four research questions: What product quality has a positive influence on express delivery services a positive attitude? What price reasonableness positive influence on

5、attitude to use express delivery services? What positive effect on brand image expresses delivery services? What positive attitude influence on intention to use express delivery services? The methodology employed was sur

6、vey of 100 customers plus in-depth interviews with courier service operators. Interviews and survey were conducted from August to October 2015. This research was used SEM techniques for data analyze. The results confirme

7、d there was no relationship between products quality, price reasonableness and attitude. Furthermore, brand image has influence attitude. The mediating role effects of costumer’s attitude for product quality, price rea

8、sonableness and brand image towards customer’s intention offer new insight into antecedents on costumer’s intention in a high influence. This study presents an original contribution to understanding brand image effect an

9、d its attributes either directly or through attitude towards customer’s intention is determine. Keywords: Product Quality, Price Reasonableness, Brand Image, Attitude, Customer’s Intention Case Studies in Business and

10、Management ISSN 2333-3324 2016, Vol. 3, No. 2 58example, expensive, unreasonable and pricing policies that cannot be trusted (Peng Kotler Karampour Chang, 2011). The research focus is to explain model predictions at

11、titudes and intentions on express delivery services. Multi-dimensional models used to describe attitude willingness of individuals to determine customers’ attitude on service delivery in express. Based on research Ehigie

12、 (2006) show that positive consumers attitude is a critical factor associated with customer expectations, perceived service quality, commitment to the product, brand or service companies that generate purchase intent. Do

13、nio et al. (2006); Brunner et al. (2008) indicate that positive customers’ attitude are not sensitive to negative information and positive attitude fully take effect to a brand. Thus, attitude used to see consistency as

14、 mediation of customer goodwill. Here, researchers wanted to know individual’s wish through attitude dimension as a mediating variable. The intention to use express delivery services is adopted from several earlier stud

15、ies designed intention as a dependent variable (Wang et al., 2010). This is because that study was intended to offer an understanding of how customers can improve the use of services. Customers wish to use services are

16、 based on beliefs and values related to the acting of using these services. One possible different cause that intention based on experience has been done; or information obtained from an environment (Anoraga, 2000). In

17、the context of study intention was analyzed by using the Theory of Reasoned Action = TRA introduced by Fishbein & Ajzen (2010) and using the Theory of Planned Behavior = TPB introduced by Ajzen (2001). Under the TR

18、A, a decision to act is the best forecasts in individual intentions. It can be said that a person intention is considered describing behavior and attitude of directing subjective norm (Chang, 2011). While TPB developed