商務(wù)英語閱讀 試題及答案

1、 祝您學(xué)業(yè)、事業(yè)成 祝您學(xué)業(yè)、事業(yè)成功！ 功！學(xué)習(xí)提升能力 學(xué)習(xí)提升能力 第 1 頁 (共 46 46 頁) 知識改變命運(yùn) 知識改變命運(yùn)商務(wù)英語閱讀 商務(wù)英

2、語閱讀 試卷 試卷（課程代碼 （課程代碼 5439 5439）I. I. Translate Translate the the following following words words or or expressions. expressions.A. A. Translate Translate the the following following into into Chinese. Chinese. 1. 1. C.P.

3、I. (consumer price index) 2. 2. monopoly 3. 3. par value 4. IPO (initial public offering) 5. 5. financial institution6. 6. income funds7. 7. GNP (gross national product) 8. 8. production

4、 line 9. C.I.F. (cost, insurance and freight) 10 10. board of directors 11. 11. registered capital 12. 12. F.O B 13. 13. circulating fund 14 14. Clean Bill 15. 15. public relatio

5、ns 16. 16. red chips 17. 17. bank account 18. 18. government bond 19. 19. GDP (gross domestic product)20. 20. bill of exchange 21. 21. premium 22. 22. commission 23. 2

6、3. durable goods 24 24. savings bond 25. 25. stock exchange 26. 26. mutual fund 27. 27. market share 28. 28. product mix 29. 29. Letters of Credit (L/C) 30.

7、30. income statement 31. 31. retailer 32. 32. stock market 33. 33. tangible product 34 34. product line 35. 35. current assets 36. 36. installment 37. 37. H shar

8、es 38. 38. inventory 39 39. common shares 40 40. preference shares 41. 41. net asset 42. 42.bearer bond 43. 43. stock certificate 44. 44. promissory note

9、 45. 45. policy holder 46. 46. insurance policy 47. 47. middleman 48. 48. publicity 49. 49. mass selling 50. 50. target returnB. B. Translate Translate the the following following in

10、to into English. English. 51 51. 信用證 52. 52. 營銷組合 53. 53. 風(fēng)險(xiǎn)資本 54. 54. 普通股 55. 55. 索賠 56. 56. 資產(chǎn) 57. 57. 直銷 58. 58. 保險(xiǎn)單 59. 59. 促銷 60. 60. 購買力 61. 61. 有限責(zé)任公司 62.

11、 62. 預(yù)算 63. 63. 固定資產(chǎn) 64. 64. 證券交易所 65. 65. 匯率 66. 66. 物流 67. 67. 傭金 68. 68. 折舊 69. 69. 客戶服務(wù) 70. 70. 紅利71. 71. 面值 72. 72. 市場細(xì)分 73. 73. 流動(dòng)資產(chǎn) 74. 74. 公共關(guān)系 75.

12、75. 凈收入 76. 76. 合同 77. 77. 優(yōu)先股 78. 78. 人壽保險(xiǎn) 79. 79. 債券 80. 80. 有限責(zé)任 81 81. 保險(xiǎn) 82. 82. 凈資產(chǎn) 83. 83. 退貨 84. 84. 集裝箱 85. 85. 匯票 86. 86. 期初存貨 87. 87. 股東

13、 88. 88. 離岸價(jià) 89. 89. 電匯 90. 90. 債券持有者91. 91. 電話銷售 92. 92. 壟斷 93. 93. 定價(jià) 94. 94. 盈虧平衡點(diǎn) 95. 95. 購買力 96. 96. 投資經(jīng)紀(jì)人 97. 97. 營銷組合 98. 98. 利率 99. 99. 收入保險(xiǎn) 100. 100. 保險(xiǎn)費(fèi)II.

14、 II. Choose Choose the the best best answer answer to to fill fill in in the the blanks. blanks.1. 1. The buying of products on which we have been pre-sole through advertising is called ______.A. rational buying B

15、. emotional buying C. reflex buying D. impulse buying 2. 2. Which of the following is NOT NOT a common form of payment in foreign business transactions?A. Cheque B. Cash C. Bank transf

16、er D. A sight bill祝您學(xué)業(yè)、事業(yè)成 祝您學(xué)業(yè)、事業(yè)成功！ 功！學(xué)習(xí)提升能力 學(xué)習(xí)提升能力 第 3 頁 (共 46 46 頁) 知識改變命運(yùn) 知識改變命運(yùn)B. Transportation is not as important as physical distribut

17、ion.C. Transportation is one of the components of physical distribution system.D. The term transportation is widely used to mean physical distribution.16. 16. Customer relations should be responsible for all of the follo

18、wing EXCEPT EXCEPT ______.A. the quality of product or service B. customer inquiries and complaints C. finding new resources for the companyD. attracting new customers 17. 17. What is the major feature of a global market

19、ing strategy? A. Uniformity B. Flexibility C. Localization D. Diversity18. 18. What is meant by “consideration” in a contract?A. An item of considerable value given to the other party.B. An item of value given t

20、o the other party.C. Money in exchange of goods.D. Careful thinking before signing a contract.19. 19. Which of the following is NOT NOT true?A. Packaging means more than the boxes, wrappings and other materials that go r

21、ound the physical product.B. Packaging can change the quality of a product.C. Packaging can change a product in the minds of consumers.D. Packaging can help to open larger markets.20. 20. To be a wise customer, we must e

22、valuate ______ and choose to buy what is ______.A. the price; the cheapestB. the product quality; of top qualityC. the total product offer; of the best value to usD. the after-sale service; provided with the best after-s

23、ale service21. 21. The most major function of money is ______.A. a store of value B. the unit of account C. the medium of exchange D. a standard of deferred payment 22. 22. ______ points to the advant

24、ages of the advertiser’s product over competing products.A. Primary-demand advertisingB. Comparative advertisingC. Direct-action advertisingD. Institutional advertising23. 23. When a person insures something, the written

25、 agreement between the insurer and the insured is called _______.A. insurance policyB. claim C. liability D. auto insurance24. 24. A _______ is backed only by the insurer’s promise to pay when the interest