萌經(jīng)濟現(xiàn)象下城市吉祥物的設(shè)計研究

1、浙江工業(yè)大學(xué) 浙江工業(yè)大學(xué) 學(xué)位論文原創(chuàng)性聲明 學(xué)位論文原創(chuàng)性聲明 本人鄭重聲明：所提交的學(xué)位論文是本人在導(dǎo)師的指導(dǎo)下，獨立進(jìn)行研究工作所取得的研究成果。除文中已經(jīng)加以標(biāo)注引用的內(nèi)容外，本論文不包含其他個人或集體已經(jīng)發(fā)表或撰寫過的研究成果，也不含為獲得浙江工業(yè)大學(xué)或其它教育機構(gòu)的學(xué)位證書而使用過的材料。對本文的研究重要貢獻(xiàn)的個人和集體，均已在文中以明確方式標(biāo)明。本人承擔(dān)本聲明的法律責(zé)任。 作者簽名： 日期： 年 月 日

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3、名： 日期： 年 月 日 導(dǎo)師簽名： 日期： 年 月 日浙江工業(yè)大學(xué)碩士學(xué)位論文 II STUDY ON THE PHENOMENON OF THE CITY MASCOT DESIGN IN THE ERA OF MENG ECONOMY ABSTRACT With the transformation of national economic strategy from market economy

4、to culture economy in nowadays, economic construction of cities faces the grand pattern adjustment, competition between cities become fierce more and more. In order to highlight the advantages of cities, city managers ha

5、ve set out to construction of city brands. They want to shape their city brands with cute and easy-to-understand images and highlight their city advantages in the grand tide of meng economy. Due to fun and understandabil

6、ity of mascots, city managers start to pay attention to them. Therefore, city mascots become important parts of city elements gradually, take the responsibility of building visual images of cities, and integrate themselv

7、es with spirits of cities and public aesthetic consensus. Mascots become the best reflection of spirits and vitalities of cities. With continuous perfection of mascot design idea in recent years, the level of domestic ma

8、scot design enhances fast. How to distinguish from other city mascots is the most important problem currently in the era of meng economy. From the angle of positioning, any deviations could call force queries on spiritua

9、l civilization of the city. From the angle of form, the content of city mascots is unitary; most of them are images of animals which are given some significance of education, indicating that city mascot design cannot bre

10、ak through the bottleneck or start a new way, due to the fixed mindset of choosing mascot. From the angle of cultural deposits, simple piled traditional design elements cannot become good design language so that it canno

11、t form the culture shock. Dream of the auspicious is the main reason for the creation of mascot. With developments of mascot, it become common in daily life and the value of city mascot is extended. As the image of the c