nj證券鎮(zhèn)江分公司營(yíng)銷模式優(yōu)化研究

1、NJ 證券鎮(zhèn)江分公司營(yíng)銷模式優(yōu)化研究 證券鎮(zhèn)江分公司營(yíng)銷模式優(yōu)化研究Study on the Optimization of the MarketingMode of Branch of NJ Securities專 業(yè) 名 稱 工商管理（MBA）指 導(dǎo) 老 師 馬 志 強(qiáng)作 者 姓 名 柯 棟 植IIABSTRACTThe securities industry of our country is in the rapid devel

2、opment period. Themarket condition is chaotic, and the industry competition is fierce. The supervisorypolicies and laws and regulations are to be improved. In this situation, domesticsecurities companies are common havin

3、g the conditions of unreasonable profitstructure and services homogenization. In the profit structures of majority of securitiescompanies, there is mainly the business transaction, and the innovation businessessuch as th

4、e investment advisers and the securities underwriting are in small proportion,which makes securities companies lack for core competition, development limited andthe profit unstable. At present, the competition of securit

5、ies traders is increasinglyfierce, and the commission is largely decreasing. The average market profit of marginis decreasing, and the income of securities companies is decreasing. Their livingenvironment is worse. How t

6、o better improve the profitability becomes the problemthat securities companies commonly face, in which the promotion of marketing abilityis a key point. A set of complete and feasible marketing mode is the key of the fu

7、turedevelopment of securities traders.With the main body of NJ Securities Zhengjian Branch, this paper analyzes thecurrent situation of it in the market, finds the problems in the development of thecompany, and puts forw

8、ard the plan of improvement. By analyzing the profitsstructures of NJ Securities Zhenjiang Branch in the past years, this paper concludesthe problem existing in the process of company operation of brokerage business high

9、proportion, innovative business development lag; by studying the clients’ structures ofthe company, finds out the reasons of the loss of customers; using the environmentanalysis method, comprehensively judges the current

10、 competition status of thecompany and finds the development path of innovation. By summarizing the aboveresearch results, this paper comes to the conclusion that the falling behind ofmarketing and management mode is an i