hnd 商務(wù)文化策略 1

1、A Report on Business Culture and StrategyPrepared by Zhang Chen Prepared for Tang YanStudent Number : 135139793Date: May 11, 20131.0 IntroductionAlphabet Games is software games development company which is based in Scot

2、land and formed in 2001 by three friends. In this case, we can find that Business Culture and Strategy of Alphabet Games.2.0 Findings2.1 Four Forces and PEST AnalysisPolitical FactorIt's basically to what degree the

3、government intervenes in the economy and includes tax policy, labor law, environmental law, trade restrictions, tariffs, political stability and goods and services which the government wants to provide or be provided. So

4、me countries are prohibited to import too many outlandish games products at home. And there are many policies which is aimed to avoid teenager being addicted to games. In the UK, there is taxation, employment and safety

5、law, cooperate tax decrease of 2%. So there are both opportunities and challenges among political factors.Economic FactorIt includes interest rates, exchange rates, economic growth, and the inflation rate. For the world

6、video gaming industry, this is predicted to record 9% yearly growth through 2013, mobile and online gaming formats will capture the market because customers can make the most of wider, faster and more mobile network conn

7、ections. Because of the financial crisis, the unemployment rates are heading up. And consumers' expenditure ability is falling due to the disposable income; people may not have enough money to afford the cost of play

8、 games so it is a bad sign for Alphabet Games' progress. Social FactorIt includes the cultural aspects, health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Most te