顏文字的創(chuàng)意設(shè)計(jì)與文化傳播研究

1、 學(xué)校代碼：10270 分類號(hào)： 學(xué)號(hào)：132200138 碩 士 學(xué) 位 論 文 顏文字的創(chuàng)意設(shè)計(jì)與文化傳播研究 學(xué) 院 ： 人 文 與 傳 播 學(xué) 院 專 業(yè) ： 傳 播 學(xué) 研 究 方 向 ： 廣 告 與 創(chuàng) 意 產(chǎn) 業(yè) 研 究 研究生姓名 ： 張 子 斌 指 導(dǎo) 教

2、 師 ： 鄭 歡 完 成 日 期 ： 2 0 1 5 年 1 2 月 Abstract Shanghai Normal University Master of Communication Abstract Kaomoji is a kind of hieroglyphic in social networking,which is combined

3、by characters,punctuation and figure.It takes responsibility of assisting description of characters in form of visual images.Compared to traditional characters,it’s more vivid to make people communicate more efficiently.

4、Besides,it can also help people to pass on those emotions hard to describe,or conceal their real considering. Though we can see a few of researches focusing on basic shape and function of kaomoji in these years,it appear

5、s to have more meanings with kaomoji’s expansion in its application and inherent value.In this article,we use relevant knowledge of communication,semeiology,linguistics and psychology to analyse the brand new cultural va

6、lues of kaomoji by inspectingits shape and content in both history and reality. The article is consist of six parts.The first chapter is introduction,which includes background of topic selection,methods of research and p

7、urpose and meaning of this article.Chapter 2 is basic research for kaomoji,which includes kaomoji’s definition,evolutional process and its classification.Chapter 3 is kaomoji’s graphical implication,which analyses kaomoj

8、i’s technique of appearance and model of construction with its graphical text and discourse from the angle of semeiology and linguistics.Chapter 4 is kaomoji’s principle of mass communication,which considers the way of k

9、aomoji’s social spread by theory of communication and anatomys users’ psychological feature and some social problems caused by it on the basis of sociology and psychology.Chapter 5 is kaomoji’s expandable values.Accordin

10、g to its temper of times,we figure out the trend of development from its symbol construction,social construction to its cultural construction in order to forecast kaomoji’s cultural values and social influence.Chapter 6

11、is epilogue,which gives the whole article an ending by analyzing the structure of text and abstracting main content. To sum up,this article is based on the discussion of kaomoji’s principle of development from its inner

12、symbol construction to its outer social construction.After that,we abstract kaomoji’s connotation and values to point out its trend in development. Key words: kaomoji;symbol text;conversational context;communicationa