中國香港與大陸地區(qū)乳制品包裝提示信息設計的比較研究

1、 碩 士 學 位 論 文 題目： 題目：中國香港與大陸地區(qū) 中國香港與大陸地區(qū)乳制品包裝提示信息設計 乳制品包裝提示信息設計的比較研究 比較研究 英文題目： 英文題目：Dairy Packing Dairy Packing Tip Information Tip Information Design of The Design of The Comparative Stu

2、dy Between Hong Kong And Comparative Study Between Hong Kong And Mainland China Mainland China 姓 名 王凱璇 王凱璇 學 號 11103005 11103005

3、 所在學院 所在學院長江藝術與設計學院 長江藝術與設計學院 導師姓名 導師姓名 韓然 韓然 專 業(yè) 設計藝術學 設計藝術學 Abs Abstract tract Commodity packaging reali

4、ze their own value, by consumers through packaging for commodity information. Therefore, the packing is the “bridge“ of goods and the consumer. Dairy packaging information prompt is an important part of consumption lin

5、k. From the perspective of packaging design, understanding package message design as a design language with the help of the design of the communication with the consumer goods characteristics. Mainland dairy products pa

6、ckaging design recognition and prompt information indicative in use process is not clear, it is not easy to read. On the one hand to the consumers' purchase and use, on the other hand also to the economic benefits

7、of enterprises and market a certain loss. The local dairy products packaging in Hong Kong as comparative objects in order to solve this problem, the paper tries to use the standpoint of plane and solid information readi

8、ng guide to reading the indicative of packaging design, research through the design of the packing message, how to better communication effect on function of packaging design and better to convey information. This paper

9、 starting from the definition of message, the limit of research category, to make the paper focused on the design of the packaging production information instructions, avoid overly generalization studies; One by one ana

10、lysis problems then follow one by one to solve the problems one by one case analysis indicates a sex symbol on the packaging design. From the mainland and Hong Kong packing case comparison of the same kind of goods. Stag

11、e, the problems have been found by methods of field investigation, visiting and asking for packing prompt application of classification analysis, find the commodity packaging in the utilization of message message not cl

12、ear and indicative outstanding issues; Next, in the problem solving phase, from marketing, communication, psychology, sensors and actuators, design aesthetics, discusses the indicative symbol design, put forward the mess

13、age the design principles and requirements of packaging hint information were discussed on the basis of design form, and try to construct the packing message application template. Prompt information commodity packaging

14、design, humanization design can be used as a reference of Hong Kong fine example of a plane. In modern design, no matter what design are emphasized in the field of human nature, people-oriented. Is the designer's t

15、ask. Designers of the modern society should be on the premise of whole society people need, the designer's knowledge diversity and personal experience to make a design more can meet the needs of people. Dairy packag

16、ing tooltip design study for the communication of the modern packaging and explore the problems of the human research provides a new Angle of view and is beneficial to packaging functional application of spreading “wit