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1、SectionCDirections:Thereare2passagesinthissection.Eachpassageisfollowedbysomequestionsunfinishedstatements.FeachofthemtherearefourchoicesmarkedA.B.C.D..YoushoulddecideonthebestchoicemarkthecrespondingletteronAnswersheetw
2、ithasinglelinethroughthecentre.PassageOneQuestions46to50arebasedonthefollowingpassage.Interactivetelevisionadvertisingwhichallowsviewerstousetheirremotecontrolstoclickonadvertisementshasbeenpushedfyears.Nearlyadecadeagoi
3、twaspredictedthatviewersof“Friends“apopularsituationcomedywouldsoonbeabletopurchaseasweaterlikeJenniferAnistonswithafewtapsontheirremotecontrol.“Itsbeentheyearofinteractivetelevisionadvertisingfthelasttentwelveyears“says
4、ColinDixonofadigitalmediaconsultancy.SothenewsthatCablevisionanAmericancablecompanywasrollingoutinteractiveadvertisementstoallitscustomersonOctober6thwasgreetedwithsomeskepticism.Duringcommercialsanoverlaywillappearatthe
5、bottomofthescreenpromptingviewerstopressabuttontorequestafreesamplederacatalogue.Cablevisionhopestoallowcustomerstobuythingswiththeirremotecontrolsearlynextyear.Televisionadvertisingcoulddowithaboost.Spendingfellby10%int
6、hefirsthalfoftheyear.Thepopularizationofdigitalvideorecdershascausedadvertiserstowrythattheircommercialswillbeskipped.SomeareturningtotheInterwhichischeaperoffersconcretemeasurementslikeclickthroughrates—especiallyimptan
7、tatatimewhenmarketingbudgetsaretight.Withthelaunchofinteractiveadvertising“manyofthedollarsthatwenttotheInterwillcomebacktotheTV“saysDavidKlineofCablevision.sotheindustryhopes.Intheyinteractiveadvertisingcanengageviewers
8、inawaythat30secondspotsdonotUnileverrecentlyrananinteractivecampaignfitsAxedeodant(除臭劑）whichkeptviewersengagedfmethanthreeminutesonaverage.Theamountspentoninteractiveadvertisingontelevisionisstillsmall.Magnaanadvertising
9、agencyreckonsitwillbewthabout$138millionthisyear.Thatfallsfarshtofthebillionsofdollarspeopleonceexpectedittogenerate.ButDirecTVComcastTimeWarnerCablehaveallinvestedinit.AnewefftledbyCanoeVenturesacoalitionofleadingcablep
10、rovidersaimstomakeinteractiveadvertisingavailableacrossAmericalaterthisyear.BrightLineiTVwhichdesignssellsinteractiveadssaysinteresthassurged:itexpectsitsrevenuesalmosttotriplethisyear.BSkyBBritainsbiggestsatellitetelevi
11、sionservicealreadyprovides9millioncustomerswithinteractiveads.Yettherearedoubtswhetherpeoplewatchingtelevisiona“l(fā)eanback“mediumcraveinteraction.Clickthroughrateshavebeenhighsofar(around34%comparedwithlessthan0.3%online)b
12、utthatmaybearesultofthenovelty.Interactiveadsviewersmightnotgowelltogether.46.WhatdoesColinDixonmeanbysaying“Itsbeentheyearofinteractivetelevisionadvertisingfthelasttentwelveyears(Lines45Para.1)A.Interactivetelevisionadv
13、ertisingwillbecomepopularin1012years.B.Interactivetelevisionadvertisinghasbeenunderdebatefthelastdecadeso.C.Interactivetelevisionadvertisingissuccessfulwhenincpatedintosituationcomedies.GreatDepressionitwasalmostidentica
14、ltowhatVerySeriousPeoplearesayingnow.Unemploymentcannotbebroughtdownrapidlydeclaredone1935analysisbecausethewkfceis“unadaptableuntrained.Itcannotrespondtotheopptunitieswhichindustrymayoffer.“Afewyearslateralargedefensebu
15、ildupfinallyprovidedafiscalstimulusadequatetotheeconomysneeds—suddenlyindustrywaseagertoemploythose“unadaptableuntrained“wkers.Butnowasthenpowerfulfcesareideologicallyopposedtothewholeideaofgovernmentactiononasufficients
16、caletojumpstarttheeconomy.thatfundamentallyiswhyclaimsthatwefacehugestructuralproblemshavebeenmultiplying:theyofferareasontodonothingaboutthemassunemploymentthatiscripplingouteconomyoursociety.Sowhatyouneedtoknowisthatth
17、eresnoevidencewhatsoevertobacktheseclaims.Wearentsufferingfromashtageofneededskillsweresufferingfromalackofpolicyresolve.AsIsaidstructuralunemploymentisntarealproblemitsanexcuse—areasonnottoactonAmericasproblemsatatimewh
18、enactionisdesperatelyneeded.51.WhatdoestheauththinkistherootcauseofmassunemploymentinAmericaA.Cpatemismanagement.B.Insufficientdem.C.Technologicaladvances.D.Wkersslowadaptation.52.Whatdoestheauththinkoftheexpertsclaimcon
19、cerningunemploymentA.Selfevident.B.Thoughtprovoking.C.Irrational.D.Groundless.53.WhatdoestheauthsayhelpedbringdownunemploymentduringtheGreatDepressionA.Theboomingdefenseindustry.B.Thewiseheadsbenefitpackage.C.Nationwidet
20、rainingofwkers.D.Thoughrestructuringofindustries.54.WhathascausedclaimsofhugestructuralproblemstomultiplyA.Powerfuloppositiontogovernmentsstimuluseffts.B.VerySeriousPeoplesattempttocrippletheeconomy.C.Evidencegatheredfro
21、mmanysectsoftheindustries.D.Economistsfailuretodetecttheproblemsintime.55.WhatistheauthspurposeinwritingthepassageA.TotestifytotheexpertsanalysisofAmericasproblems.B.ToofferafeasiblesolutiontothestructuralunemploymentC.T
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