“假日經(jīng)濟(jì)”營(yíng)銷問(wèn)題探討

1、“假日經(jīng)濟(jì)”營(yíng)銷問(wèn)題探討摘要進(jìn)入21世紀(jì)，隨著社會(huì)經(jīng)濟(jì)水平的提高，“假日經(jīng)濟(jì)”一詞逐漸走入人們的視野。眾所周知，假日經(jīng)濟(jì)是我國(guó)生產(chǎn)力發(fā)展的必然結(jié)果。而假日旅游市場(chǎng)方面的發(fā)展，更是我國(guó)假日經(jīng)濟(jì)發(fā)展的重要表現(xiàn)形式。特別是2013年，由于新旅游法實(shí)施，旅游市場(chǎng)更展現(xiàn)出蓬勃發(fā)展的勢(shì)態(tài)。然而在假日經(jīng)濟(jì)發(fā)展的過(guò)程中，在旅游行業(yè)市場(chǎng)也凸顯出諸多的問(wèn)題。我們?cè)谡J(rèn)識(shí)到“假日經(jīng)濟(jì)”對(duì)拉動(dòng)內(nèi)需、擴(kuò)大消費(fèi)有著正面的影響的同時(shí)，也應(yīng)該意識(shí)到，不法的經(jīng)營(yíng)和日漸顯露

2、的不健全的假日制度，對(duì)我國(guó)假日經(jīng)濟(jì)不可估量的負(fù)面效應(yīng)。我們應(yīng)該重視在“假日經(jīng)濟(jì)”發(fā)展基礎(chǔ)上，對(duì)旅游行業(yè)面臨的主要問(wèn)題做出實(shí)地的調(diào)研，為消費(fèi)者、旅游產(chǎn)業(yè)的經(jīng)營(yíng)者，以及旅游市場(chǎng)的領(lǐng)導(dǎo)者、監(jiān)管者，提供一些可供參考的解決措施和對(duì)策，使“假日經(jīng)濟(jì)”營(yíng)銷問(wèn)題，走向可持續(xù)發(fā)展的方向。關(guān)鍵詞假日經(jīng)濟(jì)旅游產(chǎn)業(yè)政府監(jiān)管目錄中文摘要................................................................

3、................................................................................I應(yīng)文摘要.......................................................................................................................................

4、........II引言.....................................................................................................................................................11假日經(jīng)濟(jì)與假日營(yíng)銷概念..............................................

5、....................................................21.1假日經(jīng)濟(jì)..........................................................................................................................21.1.1假日經(jīng)濟(jì)的定義.........................

6、............................................................................21.1.2假日經(jīng)濟(jì)的特點(diǎn).....................................................................................................21.1.3假日經(jīng)濟(jì)產(chǎn)生的原因...............

7、.............................................................................31.1.4假日經(jīng)濟(jì)對(duì)旅游產(chǎn)業(yè)的影響..............................................................................41.2假日營(yíng)銷.......................................

8、...................................................................................51.2.1假日營(yíng)銷的定義.....................................................................................................51.2.2假日營(yíng)銷中需要注意的問(wèn)題.....

9、.........................................................................51.2.3假日營(yíng)銷在旅游產(chǎn)業(yè)中存在的問(wèn)題................................................................622013年“十一”黃金周期間旅游產(chǎn)業(yè)的運(yùn)營(yíng)狀況.....................................

10、......72.12013年“十一”黃金周旅游市場(chǎng)的特點(diǎn)...................................................72.1.1新法約束，萬(wàn)象更新............................................................................................72.1.2需求高漲，市場(chǎng)繁榮..................

11、..........................................................................72.1.3自駕旅游，形式多樣............................................................................................72.1.4出境旅游，線長(zhǎng)面廣........................

12、....................................................................82.1.5活動(dòng)豐富，氣氛祥和............................................................................................82.2全國(guó)十一黃金周接待游客數(shù)量及旅游收入情況.....................