【計劃】年度運營目標規(guī)劃表

1、月份營業(yè)額銷售額占比2017年目標銷售月份預計銷售額目標110000004.51%50000000201701225326728000003.61%201702180261439800004.42%2017032208202412500005.63%2017042816584513600006.13%2017053064443618000008.11%2017064055881721000009.46%20170747318618250

2、000011.27%20170856331689250000011.27%20170956331681021000009.46%201710473186111300000013.52%201711675980212280000012.62%2017126309148小計22190000100.00%50000000營銷節(jié)點銷售額占比2017年目標銷售預計銷售額目標雙1110000004.51%雙112253267.237雙1265000

3、02.93%雙121464623.704年度運營目標計劃表序號月份1月2月3月4月5月6月7月8月9月1銷售額645000500000550000750000800000850000100000012000001400000全年占比4.30%3.33%3.67%5.00%5.33%5.67%6.67%8.00%9.33%運營目標流量(UV)2171721683501851852525252693602861953367004040404

4、71380轉(zhuǎn)化率1.50%1.50%1.50%1.50%1.50%1.50%1.50%1.50%1.50%客單價198198198198198198198198198公式:銷售額=流量(訪客數(shù))轉(zhuǎn)化率（全店成交轉(zhuǎn)化率）客單價2預計廣告投入（8%8%）5160040000440006000064000680008000096000112000直通車（80%）41280320003520048000512005440064000768008