湖南電大2014年1月高級(jí)商務(wù)英語試題

1、湖南廣播電視大學(xué)外語教研室湖南廣播電視大學(xué)外語教研室試卷代號(hào)：試卷代號(hào)：7660湖南廣播電視大學(xué)湖南廣播電視大學(xué)2014年1月開放教育期末考試月開放教育期末考試高級(jí)商務(wù)英語試題2013年12月注意事項(xiàng)一、將你的準(zhǔn)考證號(hào)、學(xué)生證號(hào)、姓名及分校（工作站）的名稱填寫在答題紙的規(guī)定欄內(nèi)。考試結(jié)束后，把試卷和答題紙放在桌上。試卷和答題紙均不得帶出考場(chǎng)；二、仔細(xì)讀懂題目的說明，并按題目的要求答題。答案一定要寫在答題紙的指定位置上，寫在試卷上的答案無

2、效；三、用藍(lán)、黑圓珠筆或鋼筆答題，使用鉛筆無效。高級(jí)商務(wù)英語試題第2頁（共7頁）other(17)_______investedinstateofartequipmentthatonlyrecentlybecameavailable.Ontheother(18)________youmayhaveproblemsmanagingyourinventyyoumayhaveemployeeswhojustarenot(19)_______t

3、othetasksthatwillberequiredtoimplementyourplan.Similarlytheexternalanalysislooksattheopptunitiespresentedbythemarketplacethethreatsthatyoufaceinyourchosenmarket.Beasaccurateaspossibleinassessingthemarket(20)______inwhich

4、youdobusiness.Identifythoseareasinwhichyourcompetitsposeathreat.Part2Reading(35分)Section1(2130題，每題2分，共20分)Choosethebestansweraccdingtotheinfmationprovidedinthe2passages.PassageOneWhatisthepurposeofamarketingsysteminasoci

5、etyOneverycommonviewisthatitshouldencourageconsumption.Intheyifmepeoplebuymethingsthedemfgoodswillincrease.ifdemincreasesthiswillresultinhigherproductionmeemploymentme“wealth”—themainindicatsofahealthyeconomy.Finallyitis

6、generallybelievedthatthemepeopleconsume–themegoodsservicestheybuythehappiertheywillbe.Butsomeexpertsdisagreewiththisview.Theyfeelthatincreasingconsumersatisfactionismeimptantthanmakingconsumersbuyme.Theysaythatmanufactur

7、ersshouldconcentrateonproducinggoodsthatsuitthetastesneedsofconsumers.Ifcustomersfindgoodsthatsuittheirtastesneedsthiswillhelptoimprovetheirlifestylestheywillfeelsatisfied.Unftunatelyincreasingtheamountofchoicealsohassom

8、edisadvantages.Firstlywhenacompanyincreasesthevarietyofproductsthisalsoincreasesthecostofproduction.Sogoodsservicestendtobecomemeexpensive.higherpricesleadtodecreasingsales.Secondlygreatervarietyofproductsmeansthatmemone