新通用大學英語綜合教程第四冊聽力及答案unit7

1、1Unit7AdvertisingConsumersUnitGoals?Giveshoppingadvice?Discussyourpeople’sreactionstoads?Persuadesomeonetobuyaproduct?Describeconsumershoppinghabits?WriteaboutanonlineserviceLesson1LeadinOntheStreetInterview:Ithinkthere’

2、stoomuchofit…ComprehensionquestionsA.Matcheachstatementwiththepersonwhosaidit.1.c2.b3.d4.aB.CheckeachstatementTrueFalse.1.F2.T3.T4.F5.TVideoSciptInterviewer:Tellmeyourthoughtsonadvertisingintoday’swld.Elli:OK.WellIhaveof

3、tenbecomeenamedwithadsthatIthoughtwerejustbrilliantcreatively.ButIneverrememberwhattheproductis.SoIdoubtthatthey’reveryeffectiveinmycaseasaconsumereventhoughImightlovethemthinkthey’rebrilliant.Sothere’sahugeimpactbutIdon

4、’tthinkitimpactsmysenseofhum.Blanche:YouwantmyopinionIthinkthere’stoomuchofit.Idon’tpaytoomuchattentiontoitIneverlookfthethingsthattheyadvertise.Iusuallyturnmyselfoffwhenthat’sontheTV.Herb:YeahwellIjustfindit…it’snotasin

5、fmativeasitusedtobe.It’smehypnotic.it’sconstantrepetition.itstofexplainswhyyouknowwhy…h(huán)owpeopleactduringelectionsalso.Theygetusedtothatkindofmessageinsteadofyouknowwhat’sreal.SoIreallydon’tlikethemtherearetoomanyofthem.T

6、heyusedtobejustafewfeachprogram.Nowtheyjustgoonontheyrepeateachothertoo.Soitcan’tbethatthey’regivingyouinfmation.They’vealreadygivenittoyouyouknow.It’sjustrepeatrepeat’tilyougetthemessage.Stephan:Ithinkthere’sdifferentty

7、pesofadvertisingthataffectmeindifferentways.There’stheverydirectstofoffensivetypethatIseeinpopupsthatIseeontelevisionthatIseeasaverydirectwayofsellingproductgooutbuythisproduct.Ijustgetveryturnedoffbythat.thisstofotherad

8、vertisingthatfexampledoesn’tevenplaceaproductionintheadwhetherit’samagazineadaTVad.it’smeaboutawayoflivingastofalifestylestofchoice.thoseadswkbetterbecausealotofthemcomeacrossasafmofart.Theygetstoffamousdirectsstarstobei

9、nthead.Icanseethatasmeofawkofart.havingstudiedmediamyselfIreallybelievethatadvertisingcanbeabeautifulwayofyouknowacreativewayofmediaartcombined.SoifIkindofturnoffthebusinessaspectofitthenIcanreallyenjoythecreativeartisti

10、caspectofit.SothisthetwokindsofadvertisingsooneofthemturnsmeofftheotherIcanenjoyappreciate.Matt:thewayIpersonallyreacttoitisifIseesomethingonTVit’sfunnyI’llchuckle.NotnecessarilybuytheproductbutI’llsayit’sfunnyrememberit

11、.ButIthinkmeoftheadvertisingthattouchesmeisthethingsthatkindofhityoudeepbelowinsidethatkindofresonatewith35.Accdingtotheadwhatdorichpeopledo(drinkaparticularbrofcoffee)6.Inwhatwaywillyoubehappyifyouusetheproduct(You’llha

12、veanicetimewithfriends)7.Whatfamouspersondoestheaduse(asoccerplayer)8.Whatfeelingdoestheadbringtoyourmind(love)Project:Collect(havestudentscollect)adsfrommagazinesnewspapersbringthemtoclass.Havestudentsdecidewhichtechniq

13、uesarebeingusedineachadexplainhow.Part2PersuadeSomeonetoBuyaProductA.ListeningComprehensionListentoeachad.Thenlistenagain.Decidewhichtechniquetechniquestheadvertiserisusingtopersuadetheconsumertobuytheproduct.Explainyour

14、answers.原書有圖原書有圖Picture1Picture2Picture3Technique(s)usedAssociatepositivequalitieswithaproductProvidetestimonialsAdnumber1F:Honeyyou’regoingtobelatefthemeeting!M1:Byebyesweetie.F:Byebye…Heywaitaminuteaminute.Ohphew!Yourb

15、reath!IhatetoaskyouthisbutdidyouremembertobrushyourteeththismningM1:SureIdid.What’swrongF:Youcan’tgotothemeetinglikethat.You’llloseyourjob!M1:MaybeitwassomethingIate.M2:Mningmouth.hedidn’tevenknow.Don’tletbadbreathgetiny

16、ourway–don’tletyourbreathspoilyourday.NicemouthMouthwashfivetimesadaywillmakeyourbreathsmellfresh.F:Honeyyou’regoingtobelatefthemning!M1:Takecaresweetie.F:Mmm.Muchbetter.M1:ThankyouNiceMouth.M2:NiceMouth.Mouthwash.Niyper

17、centofdentistssurveyedwldwidesaythatregularuseofOfNiceMouthfreshensbreathbetter–longer–otherbrs.SowhatareyouwaitingfAdnumber2F:Picturethis.You’reatthebeach.Thissunisshinningthere’sacoolbreezeblowingthroughyourhair.Thepal