綠環(huán)海綿肥皂盒有限公司創(chuàng)業(yè)計(jì)劃書(shū)

1、目錄目錄第一部分執(zhí)行總結(jié)......................................................................................11.1產(chǎn)品簡(jiǎn)介.............................................................................................11.2背景介紹.............

2、................................................................................11.3市場(chǎng)描述及競(jìng)爭(zhēng)分析.........................................................................11.4市場(chǎng)營(yíng)銷(xiāo)..............................................

3、...............................................21.5財(cái)務(wù)戰(zhàn)略.............................................................................................21.6風(fēng)險(xiǎn)分析................................................................

4、.............................21.7組織與人力資源.................................................................................2第二部分項(xiàng)目介紹......................................................................................32.1

5、立項(xiàng)背景.............................................................................................32.2市場(chǎng)需求.............................................................................................3第三部分產(chǎn)品介紹.............

6、.........................................................................43.1前景.....................................................................................................43.2項(xiàng)目創(chuàng)新點(diǎn)...............................

7、.....................................................43.3生產(chǎn)工藝研究................................................................................5第四部分市場(chǎng)分析....................................................................

8、..................64.1市場(chǎng)宏觀環(huán)境分析.............................................................................64.2市場(chǎng)競(jìng)爭(zhēng)環(huán)境分析...........................................................................104.2.1行業(yè)吸引分析.............

9、...................................................................104.2.2競(jìng)爭(zhēng)對(duì)手分析................................................................................11第五部分市場(chǎng)營(yíng)銷(xiāo)..................................................

10、..................................125.1市場(chǎng)營(yíng)銷(xiāo)模式...................................................................................125.1.1運(yùn)營(yíng)市場(chǎng)分析圖............................................................................12

11、5.2目標(biāo)市場(chǎng)定位...................................................................................135.3營(yíng)銷(xiāo)策略組合...................................................................................135.3.1產(chǎn)品定位.......................

12、.................................................................145.3.2品牌策略........................................................................................155.3.3產(chǎn)品外觀和服務(wù)..........................................

13、..................................165.3.4定價(jià)策略........................................................................................175.4渠道分析..............................................................................

14、..........185.4.1渠道闡述.......................................................................................185.4.2渠道優(yōu)點(diǎn)........................................................................................185.4.3渠道弊端..

15、.....................................................................................195.4.4針對(duì)弊端采取的措施...................................................................195.4.5渠道物流策略.......................................

16、.........................................195.5促銷(xiāo)策略...........................................................................................205.5.1人員推廣....................................................................

17、....................215.5.2廣告策略........................................................................................225.5.3公共關(guān)系營(yíng)銷(xiāo)................................................................................235.5.4網(wǎng)

18、絡(luò)營(yíng)銷(xiāo)策略................................................................................245.5.4.1網(wǎng)站建設(shè)目的及功能定位.........................................................245.5.4.2網(wǎng)絡(luò)營(yíng)銷(xiāo)策略...........................................

19、..................................24目錄II10.6.人力資源管理.................................................................................48第十部分團(tuán)隊(duì)介紹..............................................................................

20、......5010.1團(tuán)隊(duì)名稱.........................................................................................5010.2各成員介紹.....................................................................................5110.3專利申報(bào)信息.......