我國信息技術(shù)企業(yè)服務(wù)轉(zhuǎn)型的戰(zhàn)略變革研究.pdf

1、對外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文我國信息技術(shù)企業(yè)服務(wù)轉(zhuǎn)型的戰(zhàn)略變革研究姓名：周劍俠申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：馬春光20100301ABSTRACTAftermorethanhalfacentury’Sdevelopmentandpopularity，theinformationtechnologyfir)haspenetratedintoallaspectsofhumanproductionandlifestyle，andp

2、layedanincreasinglysignificantroleintechnologyeconomycultureandsocietyMoreover，IThasbecomeanimportantindicatorformeasuringthecomprehensivenationalstrength，theintemationalcompetitivenessthedevelopmentanduptodatenessofacou

3、ntryOrregion缸anITenterpriseinChina，itisaquestionworthexploringthathowtooccupyaleadingpositionintheglobalindustrialvaluechaininthecontextofinternationalcompetitivenessPresentlythereexistsomeirrationalindustrialstructuresi

4、nChina，andthecoretechnologiesandkeyaccounts’groupsarebothrestIictedFurthermore，manyITcompaniesinChinahavebeguntObecharacterizedbyserioushomogenizationandlowcorecompetitivenessasthemarketcompetitionintensifiedTherefore。th

5、isauthorselectstheservicetransfcrmationstrategicchangeofdomesticITenterpriseasaresearchsubjectinthispaper，andalsobelievesthataccordingtotherequirementsoftheindustrydevelopment，marketcompetitionandbusinessoperationbylooki

6、ngontheservicetransformationthesignificanceandvalueofChinese1Tenterprises塒inthefollowingaspect：itisamustfortheenterpriseselectingstrategyandadjustingdirectiomaccordingtotheadvantageousresourceenvironment，SOthattheenterpr

7、isewouldextendtothedownstreamservicelinkoftheindustrialvaluechainandtheimplementationofservicescouldreducecostandincreasereturnsMoreoverthestrategicchangesshallbeinitiated011thebasisofsuchmaincontentasinnovationofbusines

8、smodel，standardizationofinformationsystemandreconstructionoforganizationalstructureBasedonthediscussionoftheindustrialbackgroundthisP印el“analyzestheexternalcompetitiveenvironmentandinternalbusinessoperationatpresent，andf

9、ocusesonthedemonstrationofthesignificanceandvalueoftheservicetransformationactingupontheITenterpriseinChinaSecondlyitproposesallactionplanofstrategicchangemanagementandconductedahierarchicaldivisiontoslaketheactionhereof

10、fitforthepracticalsituationsofdifferententerprisesFinallybyselectingthreerepresentativedomesticITenterprises，thispaperexplainstheservicetransformationprocessoftheseenterprisesandUgestheproposedchangeplanfortheempiricalan

11、alysis；aRerwards，itcompareshorizontallytheresulthereoftothecaseofthewellknownintemationalenterpriseswhichhassuccessfulimplementationexperienceinservicetransformationandmoreover，itproposesthecontinousimprovementproposalth