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1、手工DIY專營(yíng)店創(chuàng)業(yè)計(jì)劃書1—手工DIY專營(yíng)店創(chuàng)業(yè)書參賽學(xué)院：人文學(xué)院創(chuàng)業(yè)團(tuán)隊(duì)成員：蘇菁（18852990926）余佳麗（18852993690）張陽（18852990926）沈琪（18051395520）手工DIY專營(yíng)店創(chuàng)業(yè)計(jì)劃書3目錄目錄一、公司介紹.................................................................51.1公司名稱....................

2、........................................................................................................51.2公司LOGO..........................................................................................................

3、..................51.3公司理念............................................................................................................................51.4DIY摘要.............................................................

4、.................................................................6二、產(chǎn)品介紹..................................................................................................................................7三、市場(chǎng)分析...........

5、.......................................................................................................................91.1市場(chǎng)前景.............................................................................................

6、...............................91.2需求分析及目標(biāo)市場(chǎng)定位...............................................................................................101.3競(jìng)爭(zhēng)分析......................................................................

7、.....................................................12四、SWOT分析................................................................................................................................12五、營(yíng)銷策略.....................

8、.............................................................................................................151.1總體戰(zhàn)略......................................................................................................

9、....................151.2店鋪模式..........................................................................................................................151.3選址..............................................................

10、....................................................................151.4店面構(gòu)造..........................................................................................................................151.5分銷渠道策略..........

11、........................................................................................................151.6宣傳推廣策略.........................................................................................................

12、..........161.7廣告策略...........................................................................................................................17六、生產(chǎn)計(jì)劃......................................................................

13、............................................................181.1市場(chǎng)預(yù)測(cè)...........................................................................................................................181.2銷售預(yù)測(cè)...................

14、........................................................................................................191.3銷售計(jì)劃...........................................................................................................

15、................191.4生產(chǎn)計(jì)劃...........................................................................................................................20七、管理團(tuán)隊(duì)................................................................

16、..................................................................211.1管理機(jī)構(gòu)...........................................................................................................................211.2關(guān)鍵管理人員...........

17、........................................................................................................221.3激勵(lì)和約束條件........................................................................................................

18、.......231.4管理人員...........................................................................................................................23八、財(cái)務(wù)計(jì)劃.........................................................................

19、.........................................................241.1財(cái)務(wù)匯總...........................................................................................................................24（一）投入費(fèi)用預(yù)測(cè)....................

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