力與美健身俱樂部創(chuàng)業(yè)計(jì)劃書3

1、力與美健身俱樂部創(chuàng)業(yè)計(jì)劃書力與美健身俱樂部創(chuàng)業(yè)計(jì)劃書組長：長：秦赫組員：員：高峰高峰崔曉崔曉曹麗曹麗董靜怡董靜怡學(xué)院：院：工商管理學(xué)院工商管理學(xué)院專業(yè)：業(yè)：人力資源管理人力資源管理班級：級：人力二班人力二班指導(dǎo)老師：指導(dǎo)老師：唐霞20131152013115四、策略規(guī)劃.....................................................................................

2、.................11(一)短期策略....................................................................................................11（二）長期策略.....................................................................................

3、...............11（三）競爭性推銷策略........................................................................................11五、總體的宣傳攻勢..........................................................................................12六、

4、項(xiàng)目的應(yīng)變計(jì)劃..........................................................................................12第四章市場分析與競爭分析..........................................................................13一、市場機(jī)會...........................

5、...........................................................................13二、可行性分析..................................................................................................14三、市場定位與目標(biāo)客戶.........................

6、.........................................................14四、市場預(yù)測......................................................................................................14（一）調(diào)查對象............................................

7、........................................................16（二）構(gòu)成情況簡介............................................................................................16（三）調(diào)查結(jié)果分析..................................................

8、..........................................16五、競爭性分析..................................................................................................22（一）地理位置..............................................................

9、......................................22（二）硬件設(shè)施....................................................................................................22（三）教練員的選擇..............................................................

10、..............................22（四）宣傳............................................................................................................23第五章財(cái)務(wù)分析..................................................................

11、............................24一、投資分析......................................................................................................24（一）資本結(jié)構(gòu).........................................................................

12、...........................24（二）資金來源與運(yùn)用........................................................................................24二、費(fèi)用預(yù)算.....................................................................................

13、.................24三、日常費(fèi)用......................................................................................................25(二)預(yù)計(jì)利潤表及利潤分配表........................................................................27第六章

14、資本退出與結(jié)論..................................................................................31第七章企業(yè)的愿景..........................................................................................32一、俱樂部發(fā)展戰(zhàn)略....................

15、......................................................................32二、發(fā)展戰(zhàn)略規(guī)劃..............................................................................................32附件1：調(diào)查問卷....................................

16、...........................................................33附件2：力與美健身俱樂部名稱核準(zhǔn)書...........................................................35附件3:公司設(shè)立登記申請書....................................................................