創(chuàng)業(yè)計(jì)劃xx省家電行業(yè)季度跟蹤分析報(bào)告

1、XXXX省家電行業(yè)季度跟蹤分析報(bào)告省家電行業(yè)季度跟蹤分析報(bào)告正文目正文目錄第一章第一章宏觀政策政策對(duì)家電業(yè)電業(yè)影響分析影響分析......................................................8第一節(jié)家電行業(yè)最新政策分析.........................................................................................

2、.....8一、四季度國內(nèi)家電業(yè)政策解讀.....................................................................................8（一）數(shù)電產(chǎn)業(yè)優(yōu)惠政策近期將出臺(tái)........................................................................8（二）家用空調(diào)安裝規(guī)范國標(biāo)起草正在進(jìn)行......

3、......................................................8（三）電熱毯新國標(biāo)將出臺(tái)規(guī)范和整頓市場............................................................9（四）家用燃?xì)庠钚聵?biāo)準(zhǔn)修訂完畢......................................................................

4、....10（五）洗衣機(jī)新標(biāo)準(zhǔn)3月開始執(zhí)行..........................................................................10二、四季度國外家電產(chǎn)業(yè)政策解讀...............................................................................11（一）法國將實(shí)施電子電器垃圾回收新制度........

5、..................................................11（二）歐盟將出臺(tái)更嚴(yán)格家電節(jié)能法案..................................................................11（三）美國擬對(duì)音視頻產(chǎn)品等實(shí)施能效法規(guī)..........................................................13第二節(jié)影

6、響家電行業(yè)的要素分析........................................................................................13一、影響因素一：人民幣升值.........................................................................................13（一）對(duì)彩電行業(yè)影響......

7、........................................................................................14（二）對(duì)空調(diào)行業(yè)影響..............................................................................................14（三）對(duì)發(fā)展高端產(chǎn)品的影響...........

8、.......................................................................15（四）中金時(shí)代分析..................................................................................................16二、影響因素二：原材料價(jià)格上漲.......................

9、..........................................................18（一）銅價(jià)回落對(duì)家電影響......................................................................................18（二）鋼鐵價(jià)格下降對(duì)家電行業(yè)影響............................................

10、..........................19（三）鋁等原材料猛漲對(duì)家電的影響......................................................................19三、影響因素三：歐盟環(huán)境相關(guān)指令.............................................................................20（一）WEEE指令

11、的影響.........................................................................................20（二）RoHS指令的影響...........................................................................................21（三）中金時(shí)代分析............

12、......................................................................................23第二章第二章XX省家省家電行業(yè)運(yùn)行情況指運(yùn)行情況指標(biāo)分析分析.........................................25第一節(jié)XX省家電行業(yè)整體情況分析...........................................

13、......................................25一、行業(yè)整體效益分析...................................................................................................25二、XX省家電行業(yè)企業(yè)情況分析......................................................

14、..........................26第二節(jié)XX省家電行業(yè)經(jīng)營狀況分析.................................................................................28一、XX省家電行業(yè)經(jīng)營規(guī)模環(huán)比分析........................................................................28（一

15、）XX省平板電視出口量增加...........................................................................55（二）XX省彩電出口位居全國首位.......................................................................55（三）彩電業(yè)面臨四大機(jī)遇分析...........................

16、...................................................57第三節(jié)XX省家電市場情況分析.........................................................................................57一、XX省家電零售市場情況分析...............................................

17、.................................57（一）XX省家電零售價(jià)格全面上漲.......................................................................57（二）07年XX省家電價(jià)格增長趨勢(shì)不變.............................................................59（三）XX省家電市場競爭動(dòng)向

18、分析.......................................................................60第四節(jié)XX省部分家電生產(chǎn)情況統(tǒng)計(jì).................................................................................61一、10月XX省電風(fēng)扇產(chǎn)量統(tǒng)計(jì)...............................

19、...................................................61二、11月XX省電冰箱產(chǎn)量統(tǒng)計(jì)..................................................................................62三、12月XX省電冰箱產(chǎn)量統(tǒng)計(jì).....................................................

20、.............................63第四章第四章長三角重點(diǎn)省家三角重點(diǎn)省家電行業(yè)運(yùn)行運(yùn)行綜述............................................64第一節(jié)上海家電業(yè)運(yùn)行情況................................................................................................64一、四季度

21、上海家電類商品零售量統(tǒng)計(jì).......................................................................64二、四季度上海電冰箱零售量統(tǒng)計(jì)...............................................................................64三、四季度上海洗衣機(jī)零售量統(tǒng)計(jì)........................

22、.......................................................65四、四季度上海市空調(diào)器零售量統(tǒng)計(jì)...........................................................................66第二節(jié)浙江家電業(yè)運(yùn)行情況..........................................................

23、......................................67一、浙江家電發(fā)展瓶頸分析...........................................................................................67二、浙江家電品牌發(fā)展緩慢原因分析...........................................................

24、................69（一）因素一：上游產(chǎn)業(yè)的短路................................................................................69（二）因素二：研發(fā)系統(tǒng)的電壓不足........................................................................69（三）因素三：市場化運(yùn)作的電阻.

25、...........................................................................70（四）因素四：管理意識(shí)的漏電現(xiàn)象........................................................................71第三節(jié)江蘇家電業(yè)運(yùn)行情況.........................................

26、.......................................................72一、06年10月江蘇電風(fēng)扇產(chǎn)量統(tǒng)計(jì)............................................................................72二、06年11月江蘇電冰箱產(chǎn)量統(tǒng)計(jì)...................................................

27、.........................73三、06年12月江蘇電冰箱產(chǎn)量統(tǒng)計(jì)............................................................................74第四節(jié)珠、長三角州家電業(yè)對(duì)比情況分析.........................................................................74一、中金時(shí)

28、代評(píng)敘...........................................................................................................74第五章第五章珠、珠、長三角家三角家電行業(yè)投資情況分析情況分析.........................................77第一節(jié)投資機(jī)遇分析..........................