洞藏酒項(xiàng)目商業(yè)計(jì)劃書(shū)

1、目錄目錄第一章執(zhí)行摘要.......................................................................................................61.1項(xiàng)目背景..................................................................................................

2、....61.1.1洞藏酒文化背景.................................................................................61.1.2巴土文化背景.....................................................................................61.1.3洞藏酒文化旅游循環(huán)經(jīng)濟(jì)概念的提出...

3、..........................................71.2項(xiàng)目總體描述................................................................................................71.3項(xiàng)目摘要................................................................

4、......................................91.3.1項(xiàng)目名稱(chēng).............................................................................................91.3.2項(xiàng)目承辦單位...................................................................

5、..................91.3.3項(xiàng)目總投資規(guī)劃情況.........................................................................91、項(xiàng)目一期...............................................................................................92、二期項(xiàng)目.....

6、..........................................................................................93、三期項(xiàng)目.................................................................................................91.4項(xiàng)目產(chǎn)品與服務(wù)概述.............

7、.....................................................................101.4.1項(xiàng)目產(chǎn)品...........................................................................................101、項(xiàng)目一期主要產(chǎn)品.....................................

8、..........................................102、項(xiàng)目二、三階段拓展產(chǎn)品.................................................................101.4.2項(xiàng)目服務(wù).......................................................................................

9、....111、終端市場(chǎng)（用戶(hù)）...............................................................................112、加盟商服務(wù)（二階段以后）...............................................................121.5項(xiàng)目投資亮點(diǎn)...................................

10、............................................................121.5.1項(xiàng)目理念創(chuàng)新...................................................................................121.5.2項(xiàng)目所在地具備“天時(shí)地利人和”的地域優(yōu)勢(shì)............................131.5.3政府

11、部門(mén)大力的支持成為項(xiàng)目可行性的重要保障........................141.5.4穩(wěn)定可觀(guān)的投資回報(bào).......................................................................141.6主要財(cái)務(wù)指標(biāo)...............................................................................

12、.............15第二章公司基本情況及未來(lái)發(fā)展戰(zhàn)略...................................................................162.1公司擬定名稱(chēng)及注冊(cè)資本........................................................................164.3產(chǎn)品優(yōu)勢(shì)分析.......................

13、.......................................................................30第五章項(xiàng)目運(yùn)營(yíng)模式與投資SWOT分析.............................................................325.1項(xiàng)目運(yùn)營(yíng)模式分析.......................................................

14、...............................325.1.1擬定公司組織架構(gòu)...........................................................................321、三種組織架構(gòu)分析...............................................................................322、企業(yè)組織

15、架構(gòu)選定...............................................................................335.1.2營(yíng)銷(xiāo)格局與品牌競(jìng)爭(zhēng).......................................................................331、在營(yíng)銷(xiāo)模式演變格局下的企業(yè)競(jìng)爭(zhēng)模式分析...........................

16、.........33①、品牌力競(jìng)爭(zhēng)法則.................................................................................34②、品牌營(yíng)銷(xiāo)競(jìng)爭(zhēng)模式...........................................................................34③、營(yíng)銷(xiāo)模式競(jìng)爭(zhēng)模式....................

17、.........................................................352、從營(yíng)銷(xiāo)要素解構(gòu)酒水企業(yè)的運(yùn)營(yíng).......................................................35①品牌.....................................................................................

18、..................36②產(chǎn)品線(xiàn)結(jié)構(gòu)...........................................................................................37③價(jià)格體系................................................................................................

19、.37④渠道營(yíng)銷(xiāo)模式的構(gòu)建以目標(biāo)消費(fèi)者的消費(fèi)形態(tài)的轉(zhuǎn)移而創(chuàng)新..........39⑤區(qū)域市場(chǎng)布局.........................................................................................395.1.3項(xiàng)目運(yùn)營(yíng)模式.....................................................................

20、..............405.2投資與營(yíng)銷(xiāo)戰(zhàn)略分析................................................................................415.2.1落地規(guī)劃五種戰(zhàn)略分析...................................................................415.2.2戰(zhàn)略規(guī)劃選擇...............

21、....................................................................425.3投資項(xiàng)目SWOT分析..................................................................................435.3.1項(xiàng)目投資SWOT分析......................................

22、.................................435.3.2投資項(xiàng)目SWTO戰(zhàn)略分析................................................................441、增長(zhǎng)性戰(zhàn)略（SO）戰(zhàn)略.......................................................................452、多種經(jīng)營(yíng)戰(zhàn)略（ST）戰(zhàn)略..

23、..................................................................453、扭轉(zhuǎn)型戰(zhàn)略（WO）戰(zhàn)略與防御型戰(zhàn)略（WT）戰(zhàn)略........................45第六章項(xiàng)目盈利模式............................................................................................