洞藏酒項目商業(yè)計劃書

1、目錄目錄第一章執(zhí)行摘要.......................................................................................................61.1項目背景..................................................................................................

2、....61.1.1洞藏酒文化背景.................................................................................61.1.2巴土文化背景.....................................................................................61.1.3洞藏酒文化旅游循環(huán)經(jīng)濟概念的提出...

3、..........................................71.2項目總體描述................................................................................................71.3項目摘要................................................................

4、......................................91.3.1項目名稱.............................................................................................91.3.2項目承辦單位...................................................................

5、..................91.3.3項目總投資規(guī)劃情況.........................................................................91、項目一期...............................................................................................92、二期項目.....

6、..........................................................................................93、三期項目.................................................................................................91.4項目產(chǎn)品與服務(wù)概述.............

7、.....................................................................101.4.1項目產(chǎn)品...........................................................................................101、項目一期主要產(chǎn)品.....................................

8、..........................................102、項目二、三階段拓展產(chǎn)品.................................................................101.4.2項目服務(wù).......................................................................................

9、....111、終端市場（用戶）...............................................................................112、加盟商服務(wù)（二階段以后）...............................................................121.5項目投資亮點...................................

10、............................................................121.5.1項目理念創(chuàng)新...................................................................................121.5.2項目所在地具備“天時地利人和”的地域優(yōu)勢............................131.5.3政府

11、部門大力的支持成為項目可行性的重要保障........................141.5.4穩(wěn)定可觀的投資回報.......................................................................141.6主要財務(wù)指標(biāo)...............................................................................

12、.............15第二章公司基本情況及未來發(fā)展戰(zhàn)略...................................................................162.1公司擬定名稱及注冊資本........................................................................164.3產(chǎn)品優(yōu)勢分析.......................

13、.......................................................................30第五章項目運營模式與投資SWOT分析.............................................................325.1項目運營模式分析.......................................................

14、...............................325.1.1擬定公司組織架構(gòu)...........................................................................321、三種組織架構(gòu)分析...............................................................................322、企業(yè)組織

15、架構(gòu)選定...............................................................................335.1.2營銷格局與品牌競爭.......................................................................331、在營銷模式演變格局下的企業(yè)競爭模式分析...........................

16、.........33①、品牌力競爭法則.................................................................................34②、品牌營銷競爭模式...........................................................................34③、營銷模式競爭模式....................

17、.........................................................352、從營銷要素解構(gòu)酒水企業(yè)的運營.......................................................35①品牌.....................................................................................

18、..................36②產(chǎn)品線結(jié)構(gòu)...........................................................................................37③價格體系................................................................................................

19、.37④渠道營銷模式的構(gòu)建以目標(biāo)消費者的消費形態(tài)的轉(zhuǎn)移而創(chuàng)新..........39⑤區(qū)域市場布局.........................................................................................395.1.3項目運營模式.....................................................................

20、..............405.2投資與營銷戰(zhàn)略分析................................................................................415.2.1落地規(guī)劃五種戰(zhàn)略分析...................................................................415.2.2戰(zhàn)略規(guī)劃選擇...............

21、....................................................................425.3投資項目SWOT分析..................................................................................435.3.1項目投資SWOT分析......................................

22、.................................435.3.2投資項目SWTO戰(zhàn)略分析................................................................441、增長性戰(zhàn)略（SO）戰(zhàn)略.......................................................................452、多種經(jīng)營戰(zhàn)略（ST）戰(zhàn)略..

23、..................................................................453、扭轉(zhuǎn)型戰(zhàn)略（WO）戰(zhàn)略與防御型戰(zhàn)略（WT）戰(zhàn)略........................45第六章項目盈利模式............................................................................................